I am a bald fake monk, so I don't care about my hair!
No problem in the future. After all, people nowadays pay attention to health and safety, especially middle-aged and elderly women who dye their hair. Many people choose plants to dye their hair and raise their hair. But you need to do a good job of publicity in advance and do some preferential activities to let more people know about this product.
People gradually accept the need for a process, and I think I will have a good return.
What we are paying attention to now is the face value economy, and the hair styles that have been widely circulated cannot be confused. Nowadays, with the rapid improvement of consumption level and new standards, people pay more and more attention to hair. Not only have a good hairstyle, but also have healthy hair to prevent premature hair loss. Therefore, the hair care industry came into being.
What is the prospect of the hair care center? Are you making money now? With questions, let's continue.
A set of data about the hair of college students in more than 600 colleges and universities in China shows that 7 1.9% of college students have mild hair loss, 15.36% have severe hair loss, and 12.65% are on the verge of baldness. On the other hand, this shows that the phenomenon of hair loss has a trend of youthfulness. According to China Hair Care Service Market Report in 2020, the scale of hair care service in China has reached more than 60 billion yuan in 20 19, with a compound annual growth rate of 20 14 to 20 142%, which shows that this demand is very huge.
So how much can you earn by opening a hair care club now? The benefits of hair care mainly consist of two parts:
1. Earn service fees for hair care products and services;
2. Sales of hair care products.
Let's do a simple calculation here. If there is no problem with the location of the hair care center, there are six employees in a hair care center. Under normal circumstances, one person can be an average of six guests a day, one person can serve at least 156 guests, and six employees can serve at least 936 customers. According to the hair care price of Meituan, the unit price of customers is generally between 150-200 yuan. There may be some discounts when you arrive at the store. The actual price is estimated to be 100 yuan, and the monthly turnover is about 93,600 yuan. Excluding the rent and water and electricity costs of 20 thousand yuan, the salary of six people is 40 thousand yuan, and the monthly net profit is still 33.6 thousand yuan. This does not include the sales of hair care products. It is ok to earn about 40 thousand a month normally, so it is nearly 50 yuan a year. Of course, this is only to estimate the income of normal stores, and many people in the industry do not make money, which is also related to store management and site selection, and cannot be generalized. But there is no doubt that the industry itself can make money.
How? The hair care industry makes so much money, how should ordinary people participate? The most direct and quick way is to join. As for which brand to join, it is not recommended here. You can find out for yourself.
Generally speaking, to choose a brand, we must first look at the background of the brand and whether we have our own factories and products. Is there a brand chain store, what is the joining fee, what services will be provided and so on. As far as I know, the franchise fee for joining a brand is about 200,000-300,000. If you want to open the whole store, you need at least 500 thousand to 600 thousand. The service content of joining generally includes brand use fee, whole store output, personnel training, equipment and material support. It should be noted that it is ok to sell peripheral products outside other brands in the store, but it is not allowed to sell products in the same industry, mainly because of product quality problems and brand image influence.
For ordinary entrepreneurs, hundreds of thousands of investment in the early stage is not a small amount, so how long will it take to return to the capital?
Generally speaking, because of the high input cost, the return period of the hair care center will be longer. According to the profit estimate of 500,000 yuan a year mentioned above, it will take about 16- 18 months to return to this cycle.
How to get customers? 1, make good use of the online city platform to publish store information, and acquire customers through group purchases such as Meituan and public comments;
2. Use the influence of joining brands to obtain passenger flow;
3. Establish a stable customer circle of your own store, such as sending store promotion information in the circle of friends, and engaging in offline activities regularly to stabilize old customers.
How to choose a site? As an offline store, location directly affects income. Here are some suggestions about location:
1, there must be a lot of traffic near the store site, and the community and shopping center are very suitable locations. If you open a large hair salon, the best place is a business circle or a large shopping mall, where not only the passenger flow is large but also stable;
2. It is also important to control the cost of starting a business. It is necessary to keep a certain amount of liquidity for yourself. If the business of the store is not good in the first few months, it will only close down without financial guarantee. Therefore, the location should also be based on the actual situation.
3. Before determining the location area of the store, inspect the surrounding traffic on the spot to see how the traffic is, and it is best to provide parking spaces;
4. Whether the business circle where the venue is located is mature and has consumption potential. Generally, the stable and mature business circle customer groups are more loyal, and the business circle and the business circle will not be too far apart, which is easy to form new customer groups.
Finally, starting a business is definitely risky. In fact, there are many hair care centers that don't make money or even lose money, so you must do a full investigation before choosing this industry, and then do it with your heart. I wish you a prosperous business here!
What is the prospect of the hair care center? According to statistics, in Europe and America, 95% of ordinary families have basic hair care projects. In China, 90% people have healthy hair, 200 million people lose their hair, 300 million people dye their hair and sensitive person dandruff oil, and 420 million people have white hair. The huge data directly gave birth to the 500 billion market demand of the hair care industry, and the hair care industry also ushered in golden decade. Compared with the unprecedented expansion of market demand, there are 6 million vacancies in hair care centers in the market, and the supply is seriously insufficient.
Where there is demand, there are business opportunities, but not everyone can seize them. However, while the supply of hair care centers is insufficient, the hair care effect is not satisfactory, which is widely criticized by consumers. The hair care centers in the market basically stay at the basic level of hair care, and have no effect on functional needs such as repair, anti-shedding, hair growth and white hair turning black. Therefore, if you just open a very ordinary hair care center and make a head spa to make your hair smooth for a short time, it won't last long.
What's the prospect of opening a hair care club with plants to dye and protect hair? There is at least one propaganda point for plant hair dyeing and hair care, but we still need to evaluate the product effect in combination with actual efficacy. As we all know, it is easy to open a shop, but how to continue to operate for a long time is the most important consideration. The key to long-term operation is products and services. Therefore, if the products are excellent enough and the service is attentive enough, it is promising to open any store, just the size of the prospect and the slogan of the times.