How to find customers to sell skin care products requires procedures. You can't open a shop without formalities. Food and skin care products are particularly important. If found, they will be fined, and in serious cases they may be detained. How to find customers in skin care products sharing sales?
How to find customers when selling skin care products? 1. If you want to accumulate WeChat business, you can choose to go to a beauty salon to find a job, such as a beauty salon with hair removal and rejuvenation. After the application is successful, you can do hair removal or skin rejuvenation for the guests, communicate with them while doing it, and narrow the distance, such as trimming their eyebrows for free. If the guests are interested in or trust you, add their contact information and accumulate it every day. After a period of time, it can be accumulated.
Add some customers' WeChat, accumulate a certain number of customers, then resign from the beauty salon, apply for the next beauty salon, accumulate customers again, and so on, you can accumulate many customers. Then I usually start sending some beauty and skin care copywriting and pictures or videos on WeChat. Those customers who add WeChat will naturally consult you and buy if they are interested in the products you send.
When you are free, you should praise and comment on the customer dynamics that have been added in the address book. Then, when customers see your favorable comments, they will be curious and occasionally glance at your developments, and then they may ask you to buy products, or your favorable comments can attract the attention of customers who have added them to the address book.
How to find customers when selling skin care products II. How to open a shop for skin care products?
You need to provide documents, such as a copy of the license held by the manufacturer, a copy of the enterprise license of the manufacturer, and a copy of the quality inspection report of all items in the past year. If it is a special product, you need to submit a copy of the hygiene license.
The process of opening a store is the same as that of an ordinary store. You can log in to the background and do it yourself.
Second, what qualifications do you need to open a skin care shop?
If you manage your own categories:
1. Copy of hygienic production license for cosmetics.
2. A copy of the manufacturer's business license.
3. Entrusted, the "entrustment contract" shall be provided.
4. Quality inspection certificates of all single products in recent 12 months.
5. If it is used for special purposes, a copy of such license approval shall be submitted.
6. Product list.
7.3-5 outer packages matching the quality inspection.
If it is a non-domestic skin care product:
1. Copy of import declaration form and entry-exit inspection certificate in recent 2 years.
2, a copy of the import of ordinary products for the record and other information.
3. If there are special purposes, the domestic import approval documents for special purposes shall be submitted, as mentioned in 5 above.
Third, how to run a skin care shop?
1, do a good job in the store. Before opening a store, we should think about four steps, including high conversion equipment, data selection, daily sales guarantee and participation in large-scale growth.
2. Operators should plan clearly. Expectation for the explosion, rescheduling plan, promotion plan, gameplay, etc. These are all good plans of beauty shop operators. Only when the planning of the store is clear can the planning be continuously optimized according to the planning.
3. Find the right entry point. Whether it should be paid or free, it needs to find the right resources and advertising space to cut in quickly. Cooperate to integrate in-store processes and steadily improve store sales. Continue to extend the entrance and types to achieve sustained sales growth. Of course, this needs to be explored through practice.
4. Avoid the pit of operation. The rules should be observed. If the goods have problems such as exaggeration and psoriasis, it is forbidden to show them. Don't take chances, be strict in introspection. Be as real as possible so that users won't complain.
If you want to open a Taobao skin care shop, you need to get the relevant qualifications first, and then follow the normal instructions for opening a shop. As long as the qualifications are complete and correct, just wait for approval after submission, and you can open a store. Of course, the process of applying for a license may be a bit troublesome.
How to find customers when selling skin care products? 3 How to drain skin care products in WeChat business?
1, forum website
Although the forum is not very popular now, the user base is still there. It is more efficient to use this piece to promote. Finding your own accurate group for exchange and discussion can also increase many customers. The drainage attraction of the forum is still good, especially users who are in urgent need of some resources often go to the forum to find it, leaving your contact information is not afraid of no traffic.
2. Video platform
The popularity of video is believed to be understandable by the media. It is also good to use short video to operate drainage, and it can also be realized by video promotion. The main drainage method is to understand the information that your users are concerned about first, and then make video according to the information to take operational drainage. It is also good. Give an obvious example: if you are in the field of clothing matching, then do some small video promotion and release. If the user wants to know how to wear it, it can be accurately drained and easily realized.
3, live broadcast with goods
Live drainage is a form of one-to-many people, and it is very vivid. If you become online celebrity, you don't have to worry about the tourist flow, and you can sell your own goods in the live broadcast, and you don't have to worry about your income.
4. Q&A platform
If you have a lot of time, you can go to the Q&A platform. It is completely accurate to drain those users through the Q&A platform. Use keywords to find domain-related questions on the Q&A platform, then give detailed answers to users' questions, and then leave your drainage contact information for users to find you. This is the way of precise drainage. At present, several Q&A platforms used by users and friends are: Wukong Q&A, Tianya Q&A, Tencent Q&A, Zhihu, Know, etc. Everyone can go.
How to find customers to sell skin care products? How does WeChat attract customers to take the initiative to add you? The way to attract customers is also generally clear. When the traffic after your promotion is really insufficient, you need to make adjustments to get traffic from these aspects.
How to find customers when selling skin care products? How to drain skin care products? Selling skin care products to find customers? Where can I buy cosmetics for drainage?
1. Who is your target group?
Before drainage, you have to find out who the user group of your product is. If you are a female skincare major, then you definitely don't need male fans, so we need to subdivide this target group, whether it is baby mothers or students, and so on.
At the same time, skin care products are actually graded, including high-end, mid-range and low-end. Prices are varied, so you must know what these people's consumption standards are. If you buy mid-range products, you need to spend at an upper-middle class. For example, some female users with skin problems are the user standards of your products. If there is no targeted drainage, the drainage person will not come in accurately, indicating that the transaction conversion rate is low.
2. Where are your target users?
After knowing what kind of customers you have, you have to know where they often go, and where our customers are, we will go. Most people in today's society focus on mobile phones. So we must find a high-traffic place, such as Zhihu, Aauto Quicker, Tik Tok, Little Red Book, Weibo, etc. You must know where your target group will go.
Third, user demand.
After knowing their activity places, you should understand their needs and give them what they want. If you want users to come to you, you have to come up with what they want. For example, we don't usually add a stranger for no reason, do we? So, why should users add you? Then, before giving something to others, we need to know what they need!
Fourth, began to promote drainage.
After the user's needs are clear, the next step is how to promote drainage.
1, being written
Copywriting needs to find relevant information and materials to write according to the needs of users. Through a lot of reading and learning, I understand the operation process and details of skin care. Then integrate them into your articles, and then combine users' needs to make their needs attractive enough through skills, so that customers will add us after reading our articles.
This place is actually more complicated, because how to express users' concerns can have a better effect, which requires specific feedback from users. So, after the article is written and published, let's see how many people come to join us. If not, the copy is not well written and needs to be adjusted. By combining the sorted materials, we can probably know which ones are attractive. If this material doesn't work, we'll change it to another material. If not, we'll move on to the next one. Basically, you can see the effect after several adjustments.
2. Platform promotion
Platform promotion is relatively simple. We mainly choose some high-traffic platforms to operate, such as Post Bar, Weibo, Tik Tok, etc. As long as this platform has the users you need, it can be realized. It's just that every platform has relevant rules. Before promotion, you must be familiar with the rules of the platform to avoid unnecessary losses.
Take Post Bar as an example. Many people don't know how to post, because everyone knows that the contact information will be deleted. In fact, this is also very simple. Pay attention to how others leave contact information, and you will understand. There are too many advertisements in the post bar. How did they do it? All you have to do is pay close attention to them and imitate them.
Therefore, the real competition is not what you see on the surface, but what you can't see, such as user analysis, material selection, copywriting and so on.
Verb (abbreviation for verb) multiplication and amplification
After finding an effective way, we need to multiply and enlarge, and register more accounts on suitable platforms, such as 1 original articles and 2 pseudo original articles distributed on multiple platforms every week. Then use the ranking rules of the platform to make the article as high as possible and get more exposure.
In short, the content and flow of skin care products are very large, but you can't promote your products as soon as you come up, and no one will look at them. Moreover, it is also very easy to be punished, deleted or even severely titled by the platform. So your hard-written manuscript is in vain.
What is easy to understand on the surface is easy to understand, but it is difficult to see the effect. What lies behind is the core competitiveness. Therefore, knowing how to analyze customers and study users' needs will optimize the copy and make it easier to get your accurate customers.