This year's Double Eleven, all major e-commerce platforms have produced a set of two-eyed posters. For example, Tmall's "Cat's Head" brand jointly launched the advertisement of "Happy Double Eleven", and JD.COM. COM's "Good Things Alliance" series brand advertises "Choose the right things to go to JD.COM. COM ",of course, Netease YEATION is also closely followed by a group of" busy all day " ................................................................

Busy with health care all day, I never have time to go to bed early.

I've been busy queuing up to place an order for iPhone X all day, and I haven't had time to go downstairs to buy a bunch of flowers.

Busy making money and paying off the mortgage all day, I never have time to cook a dish at home.

I'm so busy crossing the ocean all day that I never have time to scramble eggs with tomatoes.

Busy working overtime all day, I never have time to eat chicken at night.

I'm busy calling all over the world all day, and I never have time to find a place to be quiet.

I am busy worrying about the middle-aged crisis all day, and I never have time to prevent young people from getting greasy.

Busy talking about ideals all day, I never have time to live a simple life.

Busy raising a baby all day, busy giving birth to a second child, never having time to be alone.

Netease YEATION, this group of posters calling for the Double Eleven, simple gray tones, simple gestures, simple11.11,all simple things are in line with Netease YEATION's own brand tonality. The pain of modern people's life is revealed by several sets of parallelism sentences "busy all day" ... never available " For example, I am busy raising a baby all day and giving birth to a second child, and I never have time to be alone. Inadvertently walked into the hearts of consumers, busy with life, but forgot the life they wanted. This set of posters is also quite distracting.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).