The through train is a pay-per-click marketing tool tailored for full-time Taobao and Tmall sellers, which can realize accurate promotion of baby for sellers. It is a brand-new search bidding model that integrates the resources of China Yahoo and Taobao under Alibaba Group.

The bidding results of Taobao train can be displayed not only on Yahoo search engine, but also on Taobao.

Each product can set 200 keywords, and the seller can freely price each bidding word, and can see the ranking position on Yahoo and Taobao. The ranking position can be queried by Taoda Search, and paid according to the actual clicks. (The lowest bid for each keyword is 0.05 yuan, the highest bid is 99 yuan, and the lowest price increase is 0.0 1 yuan each time).

Extended data

The higher the through train bid, the higher the ranking, the more opportunities to show and the more traffic it brings.

Optimization strategy:

Adjust keyword bidding according to conversion data:

(1) Delete keywords with more than 100 hits in the past 30 days.

(2) According to the transformation data, find the keywords of TOP50 and increase keyword bidding.

(3) According to the conversion data, rank the cost of keywords from high to low, and reduce the bidding of keywords with conversion below 2%.