Before determining the marketing plan, case analysis should be made to avoid making unrealistic predictions. Then the following is the relevant content I have compiled, hoping to help you.

-Why do you want to do WeChat business? The thirteenth wholesale market in Guangzhou has once again transformed into a WeChat business.

At the end of last month, Guangzhou Liwan District Economic and Trade Bureau organized leaders of 22 streets in the district, as well as owners and merchants of more than 60 professional markets. Director Mao led a team to participate in the 20 15 China WeChat Business Development Forum held in Guangzhou. "At present, a large number of powerful professional markets and physical store suppliers in Liwan District plan to open the WeChat business model." Mao revealed to the Southern Reporter.

With the popularity of smart phones and the strong rise of WeChat, mobile e-commerce is emerging, and the popularity of WeChat business group in the traditional wholesale market really makes me "stupid". Although there are voices of disapproval and approval one after another, it is undeniable that the professional market is becoming a WeChat business by leaps and bounds, and even the little girl at stall 13 is already doing business with her mobile phone.

Why do you want to do WeChat business?

Yu is the owner of the physical store that Mao said opened the WeChat business model. At present, she has been doing online approval on a mobile phone platform that provides goods for micro-stores. She has been committed to offline physical clothing stores for many years. She may never have thought in her early years that she would do wholesale business online one day.

In 2002, Yu started a business with 5,000 yuan and founded his own brand "Seven Doors". After more than ten years, her business is getting bigger and bigger, not only in Guangzhou, but also in the whole province. "Now we have to admit that the development of physical retail stores has indeed encountered bottlenecks. Last year, the performance of our company not only did not increase, but also dropped a little. " She opens a new store every year and has stopped expanding since the second half of last year, because the return on investment of physical retail is obviously not good. She gave an example to a reporter in Du Nan: "In the first half of last year, 400,000 yuan was invested, and only 1 to 20,000 yuan can be recovered every month. In the past, the same investment can be recovered by 50,000-60,000 yuan per month and can be recovered in half a year. "

In this case, I decided to try to do "online approval". "At first, I just tried to play. I use my mobile phone to sell clothes on WeChat, and do publicity in the circle of friends and Q Q group. I didn't expect the sales in that month to be 30,000-40,000 yuan. " Therefore, after tasting the sweetness, I seriously started an online business model and walked on two legs online and offline. According to her introduction, at present, the performance structure of the company has undergone great changes. Originally, 100% of all revenue came from entities, but now, the contribution of online approval accounts for 30%, and the income of physical stores is reduced to 70%.

Transforming wechat service from internet provider.

There are not a few entities facing the same difficulties as Yu Yu. When attending the 20 15 WeChat Business Forum, Mao, director of the Economic and Trade Bureau of Liwan District, Guangzhou, revealed that there are currently more than 230 professional markets in Liwan District. "They play an irreplaceable role in promoting the prosperity and development of Guangzhou's commerce and trade industry. However, after the traditional wholesale market has developed to a certain extent, it also faces many problems that are difficult to solve. "

According to a wholesaler, the traditional merchants in the first-line wholesale business circle like Shili are under great financial pressure. On the one hand, sales are affected by the economic environment and impacted by e-commerce, but on the other hand, the rents of shops are getting higher and higher. "At present, the monthly rent of a booth has reached 1.5 million yuan."

"In recent years, Liwan District has been looking for solutions to traditional business transformation. In 20 12, liwan district used e-commerce to upgrade the professional market in the whole district. " Mao Xiang revealed. Also in this year, the buyer mode of Cool Tour. Com was introduced into the thirteen-line wholesale business circle. At present, thousands of manufacturers and wholesalers have become buyers' suppliers. According to Southern Reporter, all buyers contributed nearly 1 100 million yuan in annual turnover.

There is a saying in the industry that about 60% of the clothes sold by Taobao come from Guangdong, 80% from Guangzhou, and most of them come from the 13th business circle. Even the clothes on "Beauty Talk" belong to the New China Building. Despite this, professional markets or booths want to embrace the Internet, and * * * has always adopted various policies to support and guide the "touch-the-net" transformation of professional wholesale markets, but the lack of technology and the limitation of Internet talents make the transformation difficult.

However, with the popularity of smart phones and the strong rise of WeChat, mobile e-commerce is on the rise, and WeChat business group is developing rapidly. On March 28th, at the 20 15 China wechat business development forum, the platform of the industry's first mobile phone wechat business made its debut. According to reports, the platform can not only synchronize thirteen new products, but also gather the first-hand sources of professional market brands, factories and stalls all over the country.

Mao said that according to the Statistical Report on Internet Development in China, as of June 5438+February last year, the annual growth rate of users of mobile online shopping applications in China was as high as 63.5%, which shows the great potential of the WeChat business market. "There is reason to believe that the development of WeChat business industry is entering a critical period. Therefore, we look forward to the development of WeChat business format, which can promote the combination of traditional wholesale market and mobile e-commerce. "

Reveal the industrial chain of WeChat business.

two sets

According to Hu Yang, Vice President of Guangdong Buyers' Association and C EO of Kuyou Naihuo. Com, WeChat business has at least two groups: one is a team group and the other is a distribution group. Team group is characterized by organizing manpower and a typical pyramid structure. "This group is highly concentrated in the beauty industry and has a high profit structure, but this model requires the formation of a team, crazy publicity, recruiting agents, pressing goods, and harvesting white. Some people say that the biggest controversy of the modern WeChat business team is the suspicion of pyramid schemes, because it uses the dividends of WeChat business and friends, but in contrast, traditional pyramid schemes are much weaker! "

The second group is the distribution group. Hu Yang believes that these groups are relatively low-key, mainly composed of wholesale markets, buyers, physical stores, white-collar workers, housewives and students. "They are not so crazy. This group may not feel anything, but it has become famous in the fields of clothing, luggage and so on. I think the distribution group is more likely to be the future of WeChat business. "

Intermediate supplier

In fact, the above is the supplier in the distribution group. Relatively speaking, she acted earlier and has begun to enter the stage of large-scale WeChat business. Judging from the early WeChat business, most of the WeChat business was only conducted through the circle of friends, and there was no third-party service. According to Yu, at first she just used her mobile phone to do wholesale on WeChat, but the whole ordering process was not very smooth. "A mobile phone can only be operated by one person in the background, and it is simply too busy. The number of orders received is limited. Even if I go into battle in person, I can only sell at most 10 thousand pieces a day. " Now with the rise of the supply platform of WeChat business, as long as she becomes a supplier of the platform, the platform can help with the background work, and her daily sales can be increased to 30,000 yuan.

Unlike Yu, Wen Baocai is a professional buyer. He used to be the manager of a clothing enterprise, but resigned in March this year and established Guangzhou Cai Bo Trading Co., Ltd. As a buyer, his team selected goods from different factories and booths and combined them to sell them on the WeChat business platform. You don't need a physical store, just do delivery online. According to him, because the company has just been established, its performance is not obvious, but it has more than 600 fans on the WeChat business platform for more than ten days.

With a large number of buyers pouring into the WeChat business circle, Hu Yang predicted that there would be a new division of labor in the professional market: booths were responsible for supply and buyers were responsible for service. "Because most of the stalls actually don't know much about e-commerce, and buyers can turn the products on the stalls into pictures and product information and send them to WeChat third-party platforms. Any group that wants to do WeChat business, students, housewives and white-collar workers can get goods through third-party platforms. "

There are not a few WeChat service providers like Wen Baocai and Yu. According to reports, there are 30,000 suppliers and many commodities on a platform. Hu Yang introduced that in the PC era, computers were rarely put on booths in the professional market to do e-commerce, but in the current era of mobile Internet, everyone has a mobile phone, so many booths are doing business with mobile phones. "Many open markets have entered the WeChat business model."

Retail end

Xiao Liu, currently a junior in a university in Guangzhou, is the end of the distribution group that Hu Yang said. According to what he told Southern Reporter, he was selling shoes on WeChat while reading. "There is no need for principal, no need to purchase goods, and there is no storage problem. Just send the supplier's product pictures to the micro-store, and then mark the price you think you can sell. Even the delivery is solved by the supplier. " According to Xiao Liu, the profit of a pair of shoes ranges from tens of yuan, and the highest pair can earn 100 yuan. Because he has just done it, his micro-store sales are limited, but apart from the living expenses given by his family, he can earn 500-600 yuan a month, which is very good for the student party.

"The traditional wholesale market model requires you to take a lot of goods. A piece of clothing must take 5 pieces or 10 pieces, but the WeChat business is not so structured. He can provide a delivery, that is, the buyer may press the goods, but the terminal WeChat business will not press the goods. " Hu Yang summed up the difference between the wholesale market model of WeChat business and the traditional wholesale market model: under the WeChat business model, the time difference between the new models is basically zero. "You only need to update the supply of the primary market on your mobile phone. It can be said that the new model can be seen immediately after reorganization. "

However, with the rapid popularization of WeChat business, it is also controversial: constant advertisements in friends circle, no product sales, lack of after-sales service and high price, which makes all sectors of society deeply worried and even disgusted about the future of WeChat business. However, Hu Yang believes that some commodities circulated by WeChat friends circle do harm the rights and interests of consumers, but this is an inevitable process of any emerging business model. This year, with a large number of traditional and powerful goods supplied to the real economy, the "WeChat business model" will be opened, and the influx of new goods may bring more positive energy to the WeChat business industry.

Two women, 800 yuan, a WeChat business, started selling Ejiao with a monthly income of over 10,000 yuan.

From starting a business with 800 yuan to signing a contract worth 800 thousand; From an ordinary "WeChat merchant" to the general agent in Heilongjiang Province ... Li Dandan has embarked on a pioneering road from less to more and from small to large. Although the road is difficult and full of hardships, she said that the life of starting a business is wonderful, and she will "run all the way to black" on the road to starting a business.

Speaking of the entrepreneurial story, Li Dandan, 38, said that it originated from an accident.

One day at the end of last year 10, the company organized employees to donate blood, and Li Dandan was among them. "This is Ejiao, which is very good for blood." After my friend learned about it, she made a special trip to send her a big bag of ready-to-eat Ejiao cake. The next day, she took the Ejiao cake to the unit and distributed it to colleagues who donated blood together. After eating it, everyone thought the effect was good, so let her buy some bags for me.

At this time, the idea of starting a business appeared in Li Dandan's mind. She usually pays attention to maintenance, thinking: "Since it is a good thing, it should be shared with more people. The lack of such high-quality and high-priced health tonic in Northeast China is also a business opportunity. "

Everything is difficult at the beginning, and Li Dandan is no exception. "Selling nourishing food, if the quality is not up to standard, good things will become bad things. I must find the manufacturer, determine the source of goods, and pass the quality inspection so that I can do it with confidence. " After making up her mind, Li Dandan took pains to call the after-sales staff and sales manager of the manufacturer, and finally let the other party feel her sincerity and be willing to provide the goods.

"You can buy things directly from your friends. Why do you have to find us? " The sales manager once asked. "In order to let more friends eat good things that are safe." She answered.

With the rapid popularization of WeChat, Li Dandan has become a member of the "WeChat Entrepreneurship" army. Because of the agent Ejiao, I also specially took a WeChat name.

Li Dandan sells donkey-hide gelatin paste. She should constantly learn the professional knowledge and sales skills of products, collect customer feedback, deal with WeChat group relations, train agents and plan activities ... It is common for her to work late into the night without touching the ground every day.

Li Dandan also knows that honesty is the most important thing to do a successful "WeChat business". One day at the end of last year, the customer called to order two bags of porn/,and Li Dandan and his lover drove on the road. It was snowing lightly, and they drove carefully. It took them more than an hour to get to Dongfeng New Village from Honggang, deliver the products to the customers, and then return to Honggang at 10 in the evening. "If you promise to deliver the goods, you must do it."

"The hardest part is the bottleneck period." At the beginning of June last year 1 1, Li Dandan felt that the product could no longer be sold, and her family advised her to give up at this time. But she thinks that starting a business is a meaningful thing. There is a market for health tonic, so you can't just quit. At this time, after many times of communication with the factory, she was recognized, got the first-class source of goods and municipal agency rights, and began to recruit agents to provide sources for more WeChat businesses, thus overcoming the bottleneck period. In May and June this year, at the invitation of the factory, Li Dandan visited the factory in Dong 'e, Shandong twice, and finally got the general agent authorization of a brand of Ejiao products worth 800,000 yuan in Heilongjiang.

Although WeChat business has only been launched for half a year, Li Dandan's business has developed very well. There are not only exclusive sources of goods, but also more than 30 first-class agents directly supply them. In recent months, * * * has sold more than 4 tons of products worth hundreds of thousands of yuan, achieving a monthly income of over 10,000 yuan. Today, she is not satisfied with WeChat sales, and is pushing products to pharmacies, shopping malls, supermarkets and other places to realize all-round sales of "land, sea and air".

Speaking of entrepreneurship, Li Dandan has his own ideas: "In fact, entrepreneurship is not difficult, nothing more than two points: integrity+persistence." She suggested that friends who want to do "WeChat business" should choose a good long-term brand to do it, and more importantly, "be a person first, then do business".

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