1, buying gifts
Literally, it can be understood as buying gifts, that is, we bought them from other places. In this word, we need to pay attention to two points. First, find some low-cost procurement channels first. If it is low-cost procurement, for example, some are entrusted, and some are simply impossible, but the quality of the goods is not bad. Then you get them. I remember that there used to be a clothing factory with many good clothes that I couldn't make. It sells well, so it is a good channel. Some gift companies' products are also good, but some of them are not of good quality. Therefore, we should consciously collect such channels at ordinary times and ask friends around us where we can find this channel, because it is to amplify the value by using information asymmetry.
Although we say that in this era, we have Taobao and Alibaba, I tell you that information is still asymmetric in attention, because ordinary people usually don't pay attention. What I'm saying is that he is asymmetric in his attention. Now with such information, ordinary people will not pay attention to such things. Go back and ask people around you if you don't believe me. Do you think they know? Some people just know, but most people don't. So we still have the opportunity of information asymmetry, but there is a premise here that you must ensure good quality. If you say that you are only doing a one-time transaction, it doesn't matter if you leave, but you must control the long-term business quality yourself.
Of course, I also want to give you a suggestion here. If you are a marketing planner, when planning for your boss, you must also control the drainage promotional gifts you bought for him, otherwise your boss's reputation will be ruined. There is a little cotton in the water purifier you bought. Is word of mouth ruined? Therefore, as a marketing planner, you must pay attention when planning. Because you ruined his reputation, so did your reputation.
Step 2 integrate gifts
The second integrated gift, integrated gift, someone else's first integrated drainage product, theNo. | Traffic products, I won't say it here. I talked about so many drainage products earlier, and I talked about drainage products. Since everyone here is willing to design drainage products, are others willing to design them? The key is how you pass this thing on to him. We talked about many methods yesterday. Then you can integrate other people's drainage products, which is the first one.
Then in the second case, you can integrate other people's promotional gifts. Ladies and gentlemen, do you know what promotional gifts is? Which means I want to take advantage of your activities. I will put my products here as several awards to promote. Have you ever heard of them? L+N didn't Remember the l+N League Lottery? Is it possible to cooperate with the supermarket to bring back some promotional products from other businesses one by one, and then sit down and promote them? If there are twenty merchants and one merchant offers you two promotional products, there will be forty products, so there will be many. What should we do with this batch of products? For example, the first 40 people who place an order can get the previous products. You can understand.
Then how did these products come from? They are integrated by others and publicized by others. Does that prompt the first 40 orders, which easily leads to herd mentality? Ok, this is a promotional item. The number of promotional products is not necessarily unlimited, but you can find many merchants to help you provide them, because if I am doing an activity for about 400 people here now, if he is an electrical appliance brand of yours, he will do publicity and provide hundreds of gifts to promote it here.
Everyone stared at him. We line up with this microwave oven. How much is this microwave oven worth? Let's shape it. This will be the first credit gift we placed today. Who wants it? Do you advertise like this? This is the first order, and so is the rest. Through this form, there will be a lot of integration. This is what we call drainage products and promotional products that integrate gifts.
Step 3 have a gift
There is also a gift. If you have your own gift, it is a two-way promotion of products and virus gifts. Ladies and gentlemen, two-way promotional products. We just talked about kidney maintenance in the foot bath card recharge, right? What product does the kidney maintenance project belong to? Two-way promotion, two-way promotion, while playing this card, it also paves the way for you to sell medicinal liquor in the future. This is a two-way promotion product. The neck and neck treatment we just talked about is also a two-way promotion product, which not only promotes your card application this time, but also promotes the opportunity for us to follow up in the future. It is also a two-way promotion product, that is, this product is very smart. You must skillfully design two-way promotional products in your gift, not only to promote this transaction, but also to pave the way for other subsequent actions.
It is equivalent to the cost of the products you promoted in two ways, so I won't put it here, and he will share it in the later costs. What is a virus product? A virus product is, for example, if you charge the card, I will not just be your flower. 50 yuan, can I give it to you? There are four places to wash your hair, two for your own use and two for your friends. This is a virus product.
It is you who asked him to give this product to his friends. Is it also a kind of thinking of buying customers? It means that you have transformed another gift that he can give to his friends. Then you can calculate its input-output ratio. How many products are distributed and how many people can make a deal, you can calculate the input-output ratio, and you will know how much you need to distribute to your friends. Do you see it? This is called a virus leak.
This is a string of things in front of you. This is a gift. With the ingenious discount we just gave, plus the gifts, is it irresistible for individuals and the number of places is still limited? This is what we want to design, so we will all be engineers and designers in the future, and the products we design will be introduced to the market one by one. After a thing is shaped, you can copy it, enlarge it and give it to more people. You're like us now. Focus on a field, such as focusing on drainage or beauty salons, focusing on health centers, focusing on various industries, and focusing on one field. It optimizes a set of models, makes plans for others, and then can go all over the country. In fact, these models are all made of these things, gifts, front-end, back-end, drainage cards, viruses. You buy my pioneer products instead of buying pioneer products.
For example, you are just like the manicure service I just mentioned. If the system is further optimized, can it help many women's clothing stores to start businesses? If you plant it in her shop like this, you can help her start a business. Meanwhile, why should I help you as a guest in this way? It's simple. I want to import my products. You can travel around the world in one mode. This is an opportunity for each of us. I have given you too many tools these days.