1. Know about drugs. All drug salesmen in pharmacies should be familiar with it. Be familiar with the curative effect of each drug, and which drug of the same type is more profitable. Try to recommend drugs suitable for customers, but also bring profits to pharmacies. Understand customer needs. When customers enter pharmacies, they generally need to buy medicines, and few of them have nothing to do with visiting pharmacies.

Therefore, sales staff should quickly understand the needs of customers and recommend drugs suitable for them. Service mode: smile service. Customers should smile when they enter the store. The opening is: hello. Address as: aunt, uncle, aunt, girl, etc. quickly eliminate the gap with customers. A relaxed mood and comfortable feeling are conducive to the achievement of sales.

2. Ask carefully. Some customers who enter pharmacies are plagued by minor ailments, and salespeople should recommend drugs that are effective for minor ailments. You ask carefully, and the medicine given to the client is also accurate. The customer is effective after eating it, which will give you a sense of trust and security, and will go to your drugstore to buy it next time.

3. Answer immediately. Shop assistants should immediately respond to customers' prejudices, price objections, ignorance of drugs and objections arising from information needs.

Because customers who hold these objections have a desire to know more about drugs, if their needs are not met in time and their confidence in drugs is strengthened, customers are likely to give up their interest in knowing drugs and stay away from sales activities. Therefore, drugstore salespeople should seize the opportunity and strive for sales success.

4. Answer in advance. If the customer raises some objections first, the clerk often spends a lot of thought and words to correct his point of view, which does more harm than good. In order to avoid this kind of problem, the clerk should point out some objective questions that he may ask in front of the customer, and then take the way of asking himself and answering himself to actively eliminate the customer's doubts.

5. postpone the answer. For excuses, self-expression and malicious opposition, the clerk should not give an explanation immediately, because the customers in these three States are psychologically opposed to the clerk. If we rashly discuss the correctness of the opposition with our customers, it will only aggravate this opposition.