In the traditional concept, many people just regard beauticians as technicians. Under this concept, the duties of beauticians are often limited to providing beauty services to customers, which not only wastes human resources, but also makes some originally very important functions neglected for a long time. In fact, in addition, beauticians can and should undertake the following responsibilities:

gather information

In modern marketing, business intelligence has become more important than ever. Marketing information system has become the foundation of the whole management and operation system. Including competitor information, consumer information, consumer satisfaction, other brand information and even industry trends. In beauty salons, beauticians are the members who communicate with customers the most, so they are often the most sensitive recipients.

customer relationship management

In traditional marketing, the relationship between beauty salons and customers is only transaction-oriented. Today, operators have become more and more deeply aware that only by constantly strengthening customer loyalty and retaining customers for a long time can they gain long-term competitiveness. This process of constantly strengthening customer loyalty is customer relationship management. In the operation of beauty salons, the added value of services is very high, and the relationship between customers and beauticians is often very close. Sometimes, customers even move with beauticians. Many times, a large number of customers are lost because they don't pay attention to customer relationship management. For the function of customer relationship management, beauticians are duty-bound

Consumer education

This is an extremely important work, but it has not been paid due attention to for a long time. Consumption education is essentially a kind of communication and a process of value dissemination. In fact, it is far more important than some short-term promotions. If you want to keep your customers around forever, it is impossible to buy them. Only good communication can get good recognition. In the case of serious asymmetry between beauty salons and customers' professional level, consumer education has become a necessary means to be reckoned with.

promote sales

As we all know, beauticians play an extremely important role in the process of beauty salons reaching deals with customers. However, despite this, there are still many beauticians who only regard themselves as technical service personnel, not sales promotion personnel. This change in consciousness and ability is not difficult, but the benefits of this change in understanding will be extremely great.

brand dissemination

Whether for the beauty salon itself or the products it represents, the service of beauticians can be regarded as the process of spreading brand value. The spread of brand value is accomplished through every detail, and beauticians must be aware of it. Everything I say and do is spreading brand value.

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