The protagonist of today's short story is very similar to Wang Lin, a qigong master. He is also a "pseudo expert". With the packaging and solid performance of the company, he blew mung bean porridge into a panacea and made a fortune by using fake real identity. How did he package himself to fool the crowd? What about the present situation after everyone correctly understands their true colors?
(A) mung bean porridge treatment failed, the status quo is bleak.
The pseudo-master named Zhang Wuben is a pseudo-health and dietotherapy expert. At that time, the dietotherapy method he advocated most was to lengthen eggplant with mung bean porridge, which can achieve the effect of getting rid of diseases if taken for a long time according to certain rules. That sounds ridiculous, but it attracted a large number of "Christians" at that time. A pseudo-expert even published a book called "Illness after Eating", which was also a best seller at that time. Rough role packaging, coupled with exquisite advertising promotion, has created a huge marketing tool, making Zhang Wuben very popular.
After all, paper won't catch fire, and Zhang Wuben, who has no healthy way of color, fragrance and taste, was questioned by many experts, scholars and news media at that time. Finally, under the joint attack of several organizations and news media, he exposed his face as a pseudo-expert and gradually withdrew from everyone's sight.
More ironically, he has always adhered to the diet regimen of mung bean porridge, and 20 14 was hospitalized due to cerebral infarction, which further certified his deception of black bean diet. Moreover, due to the growth of age, Zhang Wuben's body is not as rough as he said because of long-term drinking mung bean porridge, but is getting older and weaker, and now his body is getting worse and worse, which is very bleak.
It is sad that the master who was all the rage in those days has now become what he is now. How can such a pseudo-expert be so crazy and suddenly decline?
(B) TCM health fashion, giving birth to pseudo-health, dietotherapy experts
The appearance of Zhang Wuben and many pseudo-masters has caught up with the improvement of people's living standards and the pursuit of perfect quality of life. With the improvement of material conditions, the consciousness of food collocation from full to good is deeply rooted in people's hearts, and the theory of TCM health preservation is gradually appearing in everyone's sight. There will be dietotherapy and health-preserving medicated diet in Chinese medicine. "You don't need an injection to take medicine, just see a doctor by meal; You don't need exercise, you can be healthy as long as you eat. " I have to admit that such core concepts and methods are very attractive.
Besides, Zhang Wuben people are also very smart. His name is not empty talk, but based on certain pharmacological books, plus his own partial belief, and it is also false and true, so as to deceive everyone.
Everyone's health needs, the "secret law" of grassroots democracy in Zhang Wuben, the fake experts created by Zhang Wuben himself, the true identity of experts and scholars, and finally the psychological state of some people blindly following the trend and the "herd effect" of blindly following the trend. Zhang Wuben, a fake health expert, became popular all over the country overnight with the special lecture variety show of "Fresh Fruit" TV station.
He was as popular then as he is now, a big-name star in shallow pool. When the time comes, you need him to give you a diet prescription to help you live longer. A hospital registration fee will cost 2,000 yuan. This is only the hospital registration fee, excluding surgery and medical expenses. At this stage, the number of experts in each 3A hospital is only 30-50 yuan. It is not hard to see how popular Zhang Wuben was at that time. The wolf's ambition to make a profit by health and fashion is self-evident.
Besides, Zhang Wuben, like most pseudo-experts, earns money by charging tuition fees in the name of "training institutions". At that time, Zhang Wuben founded two kinds of "rehabilitation classes", the central idea of which was to deal with harmful substances in the oral cavity according to the "rehabilitation classes", so that his body would no longer be harmed by this chemical substance.
And the price of two "rehabilitation classes" is simply incredible. The training fee for a class is 9800 yuan. If you apply for the course content for one month at a time, you can get the specific personal guidance and tailor-made "menu" from "Master Zhang Wuben", and at the same time you can enjoy the preferential treatment of reduction and exemption. The training fee for one month is only 30,000 yuan.
The course content taught by experts in the "rehabilitation class" is far less expensive, and one of the key courses is meditation. The key purpose of meditation is to teach "students" how to inhale correctly and make every student calm down. It sounds very effective, but in the process of operation, there is no specific scientific research and rational guidance, only students sit quietly and train themselves. Even so, there are still many people who feel very "reasonable" and have applied for the exam.
According to incomplete statistical analysis, Zhang Wuben made millions of profits from his books and "rehabilitation classes", and thousands of people were cheated. Pseudo-health experts like Zhang Wuben are really a "bad atmosphere" of social development. Fortunately, in the end, his scam was exposed by the news media, and no one would believe in his seemingly useless regimen.
(3) Proper health care and diet therapy are desirable.
Although Zhang Wuben has declined, there is nothing wrong with paying attention to health. Moreover, the way of keeping in good health by dietotherapy has long been described in ancient Chinese medical books. That way is beyond reproach. As long as it is done properly, dietotherapy is an excellent way to prevent diseases and keep healthy. Everyone can usually hear that something is cold or hot in daily life, so don't take too much. That name has long been recorded in renrenbao Chinese medicine. Traditional Chinese medicine dietotherapy is to mix ingredients according to their different qualities to make meals or health-preserving medicated diets, so as to achieve the effect of nourishing health.
To some extent, the collapse of Zhang Wuben's "myth and legend of dietotherapy" and other tragic situations can be said to be self-inflicted. For health care, it is necessary to follow the proper way of scientific research and take accurate and appropriate countermeasures, such as general symptomatic treatment for medical treatment, in order to have long-term health care effects.
As customers and ordinary audience, we should have a pair of bright eyes to identify some experts and their core treatment ideas. You can't blindly follow the crowd and make yourself embarrassed. This will not only consume time, money and energy, but also fail to achieve the effect of health preservation.