The first skill: sense of security

People always seek advantages and avoid disadvantages, and inner security is the most basic psychological need. Persuading customers with security is the most commonly used skill. This kind of persuasion can be seen everywhere, for example, in the insurance sales speech, it is basically persuaded from the starting point of protection. For example, selling a house, telling customers that prices are rising, house prices are rising, and funds are shrinking, is not as safe as investing in a house.

Another example is selling equipment. Buying this device can make the customer experience better and attract more customers. If you don't buy, your competitors will buy and take away your customers. The opposite of security is fear. If the sense of security can't impress customers, you might as well put pressure on customers with fear, which may be the most effective way to sell words.

The second skill: sense of value

Everyone wants his personal value to be recognized. Grasping the sense of value is also a key point.

The third skill: self-satisfaction.

Self-satisfaction is a higher level demand than personal value. I am not only valuable, but also have my own style and characteristics. This is also a common persuasion point in technical speeches.

The fourth skill: love and affection

Love is the greatest need and desire of human beings, and it should also be one of the persuasion points of technical words. Pro-emotion is another persuasion point in selling words, and everyone needs pro-emotion.

The fifth skill: sense of dominance

I control my life, and everyone wants to show their dominance. This sense of dominance is not only a kind of control over one's own life, but also a kind of confidence and security in life. This is the hidden need of people. In many cases, people think that the sense of power is manifested in the domination of wealth.