The website agency operation mainly refers to helping some traditional enterprises who want to do e-commerce to sell online, which requires the website agency operation company to have knowledge of website construction, seo optimization, promotion, customer service and other aspects. , and then you can follow.
Sales share of traditional enterprises. At present, website operation includes many ways: related companies are involved in website construction, promotion, seo optimization, customer service and other fields. Of course, it also includes some services for e-commerce companies.
Business professional organizations.
Second, what can website operation bring to enterprises?
1. Normal maintenance and update: upload products according to customers' needs, modify company information, skillfully set product titles and content, create content according to website keywords, and update content regularly with optimization strategies, so as to improve website credibility and enhance visitor stickiness through excellent content;
2. Website optimization service: provide website optimization service for customers' websites: according to the industry regions where various industries are located and the consumption capacity of enterprises, determine the most popular keywords suitable for enterprises, adopt professional SEO optimization strategies, improve the ranking of enterprise websites on search engines, and make adjustments according to the changes of search ranking algorithms to maintain the ranking of websites;
3. Search engine advertising service: provide comprehensive search engine advertising word placement and advertising effect monitoring and analysis services for customer websites: determine keywords, set bids, plan advertising word creativity, set promotion budget, ensure the normal development of promotion services and attract customers to click;
4. Soft-text marketing service: provide soft-text packaging promotion service for enterprise customers: be familiar with enterprise development, analyze the characteristics of enterprise products, implant enterprise information through creative copywriting, spread enterprise information through credibility channels in the form of news and stories, naturally attract user groups, and realize subtle brand promotion;
5. Weibo marketing service: provide micro-blog promotion service for enterprise users: register the official Weibo of the enterprise in Sina Weibo, assist the enterprise to complete the real-name authentication of Weibo, update and maintain the Weibo content of the enterprise, expand the fan base of Weibo, fully interact with fans, guide users to pay attention to a flagship product of the enterprise, and spread the positive brand image of the enterprise through Weibo, which is conducive to promoting enterprise sales.