Article 1: Insist on originality and create high-quality content. Tik Tok platform will take the originality of works as an important measure when recommending vibrato short video traffic pool. So, how should we make original works when Tik Tok operates? The solution is to select the core audience first, and then make content that can attract them according to the core audience. Simply put, it is to do a good job in account positioning and personnel positioning. Positioning first highlights the characteristics of the account, such as what type of account it is; The second is to attract accurate users and increase the stickiness of fans. Positioning is equivalent to a person's personal design, a person's external image, as long as others mention you, you will know what kind of person you are.
Second: the content should be vertical. If the content does not match the account type, it is difficult for the video to get traffic recommendation. Nowadays, major media platforms have very high requirements for the verticality of video content. For example, if you are a food blogger and have posted food videos for two weeks, the funny video of turning your hair will definitely not get traffic recommendation. Therefore, we must insist on sending vertical video, whether it is character setting or scene, we can choose a fixed one, and don't change it easily after the direction of video content is set.
Third: the content should be valuable enough, such as the poor quality of video content, which does not meet the aesthetics of the target users, all belong to the content is not valuable enough. It is as easy to make Tik Tok now as it was two years ago. Ordinary people want to make an account, so they must do a good job in content planning. High quality original content is scarce in all short video platforms. Read more high-quality works of peers, learn more from other people's shooting skills and language skills, and the style can be referenced, but you can't copy other people's copywriting, which is easy to be identified as plagiarism. Remember, no one will refuse an account that is valuable to you.
Fourthly, video editing, according to the characteristics of Tik Tok platform and user habits, targeted video editing is more conducive to the popularization of Tik Tok.
1. Control duration: The video duration should not be too long, so as to avoid the video being too verbose, causing users to jump out of the video in the middle and affecting the playback rate. It is not recommended. So when editing the video, try to simplify the video, and the video duration should be controlled within 20-40 seconds. I'll teach you how to play long videos later.
2. Close-up: In Tik Tok, visual experience is very important. When shooting a video, you should close the distance between the person and the camera. Tik Tok believes that only users can see the details more clearly, including looks, clothes, expressions and so on. Can you have a more sense of substitution and trigger a slot to arouse the interest of users?
Fifth: clarify the rules of the platform. Every platform has its own rules. Only when you know the rules clearly can you play the game better. If you don't understand the rules of the platform and the functions of the software, it is likely to lead to the consequences of current limiting, resetting, deleting videos and serious titles.
In addition, I comprehensively sum up one sentence. For the operation, we must first make a good plan, such as what kind of video you want to update, what type you plan to make, and how to achieve it in the end. Only in this way can you know what you are doing and how to do it. Do not be blind. We should have the most basic attraction, explosion point and realization path. Our ultimate goal is to achieve it.