There is a simple reason. There is a saying in business.
Collect what you can, and give what you can.
Doing a card is doing one thing, collecting the money you can receive first!
And getting a card is also the fastest way to achieve this goal.
We plan to open a new children's photography shop.
First of all, through the split of friends circle, only coupons with unit price of 20 yuan are used.
I have accumulated thousands of fans in three days and earned more than 30,000.
Next, when guiding these customers to the store for consumption,
Through the way of free card experience and giving away photos, albums and photography times,
The accumulated amount in the immediate prior period is 6,543,800+0.98 million.
Beauty salons, barbershops, nail salons, photo studios, gyms and other shops are different from restaurants.
I can stimulate a large number of users by giving away my card for free.
And I can also collect money first, and the value of the gift won't make me lose money, even if the customer comes or not.
Most importantly, as long as you get a card, I have a way to make you feel that there will always be a discount.
You can't be without a card.
And the design of the rules, the balance in your card, will never be used up and will always be mine.
One person 10 yuan and 1000 people. I can also have 65438+ million.
You say, can the store not make money?
Even more unscrupulous merchants, in fact, can not be called merchants, it is more appropriate to call liars.
Before they opened the shop, they created the illusion that they were going to open the shop.
Recruit a group of college students to be salesmen, and give them leaflets about how much commission a customer gives.
Settle when opening.
The salesman tried his best to attract people and apply for a card, just waiting for the opening.
Suddenly the boss ran away! The phone number is empty and the ID card is fake. All of a sudden, the salary is gone.
Do it again somewhere else.
Even more exaggerated, I saw a news last year that a gang opened a fake gym.
You can win hundreds of thousands wherever you go.
Get down to business
As consumers, we go to beauty salons or barbershops.
How to avoid being routine by the boss and be a quiet handsome man?
1. "preemptive strike"
When I entered the store, I said directly to the clerk, "Haircut! Ordinary washing, cutting and blowing, no dry cleaning, no exfoliation, no neck pinching, no store manager as a section chief, no perm, no hair, no 50% discount from 2000 to 30% discount from 5000 masonry gold and platinum cards, just cut it short. From now on, whoever speaks first is an asshole? "
2. "Lying corpse" style
No matter what the stylist tells you, you have to pretend that you don't understand.
3. "Mandatory type"
Ask the stylist: "Can this card only be used in China?"
Sorry, I'm going abroad tomorrow. "But this only applies to the last trip.
There are also many pits to avoid after the card is issued.
Businessmen who encounter swindlers must take up legal weapons.
1. Set the expiration date of the membership card.
For example, the validity period of the membership card set by the store is 1 year, counting from the date of formal purchase of the membership card. After exceeding the prescribed time limit, it shall be deemed as automatic waiver.
2. The customer can't return the card at will after handling the membership card.
For example, Xiao Wang got a membership card in a nearby barber shop, and later had to move out of the community for work. When she went to the barber shop to ask for a refund of the balance in the card, the store refused her, thinking that Party B could not terminate this agreement in any form or reason, otherwise Party A had the right to refuse to refund the deposit paid by Party B. ..
the last sentence
It is better to do less prepaid cards.
If it's really necessary,
Don't be blinded by the nonsense of the clerk.
Try to choose a complete license and a good reputation.
Large-scale and well-managed enterprises.
In essence, selling cards in beauty salons is a financial model-you pursue the money saved every time, and he pursues your principal.