Free clinic activity planning scheme 1 1. Activity background:
During the National Day holiday, I hope that xx Hospital will give this free clinic as a gift to everyone in xx and have a happy holiday with * * *.
Second, the theme of the event:
Celebrate the "Eleventh" and experience the "son of xx"-XX Hospital loves the people.
Third, the purpose of the activity:
1. Use holidays to promote our brand.
2, return to society, establish a reputation and credibility.
Fourth, the activity time:
20XX 65438+ 10 month 1-7 days, anytime.
Verb (short for verb) Location:
Square, big supermarket or shopping mall gate, etc.
Six, mainly for the crowd:
During the festival, people of different levels will appear in squares, supermarkets and shopping malls, including old people, middle-aged people and young people. As well as migrant workers who are far away from home, this activity involves a wide range of people.
Seven. Activities:
1, the main purpose of distributing brochures is to let more people know and know about our hospital.
(1) Know the address and size of our hospital.
(2) Understand some medical knowledge, and let them know the existing advanced instruments and strong expert lineup in our hospital.
2. On-site expert consultation: mainly answer the questions raised by the consultants, and directly recommend to our hospital for treatment in severe cases.
3, blood pressure measurement: a form of blood pressure measurement knowledge in the square, mainly to attract patients to consult.
4. Sending rights protection cards and small souvenirs is the most direct way to promote the hospital.
Eight. cost budgeting
1, venue fee: per venue 1 day.
2. Brochure: this is the yuan, and one is issued every game on average.
Leaflets: Bird, about one per game on average.
4. Gifts: RMB, with an average of about RMB per game.
5. Rights cards: Bird, with an average of about one card per game.
6, personnel wages, living allowances, etc.
Living (1) salary plus subsidy per person per day 10 yuan.
Include (2) food and water.
Suggestions for activities such as entering the square:
(1) You can invite several college students who work part-time and study part-time to distribute publicity materials on the spot. About the number of employees is needed, and the cost is xx yuan per person per day.
(2) Apply for a set of speakers, so as to play the audio tapes of health knowledge lectures during the activity and attract more people to watch.
(3) Apply for emergency lights, which are mainly used for night lighting.
The cost of an activity is about RMB.
Nine, personnel arrangement:
1. The internal personnel are allocated by the director.
2. Work-study personnel shall be arranged by the director.
X. Effect evaluation and analysis:
During the "1" and "Eleventh" holidays, most people will mainly get together with their families and friends, and not many people will watch newspapers and TV, but we can't give up the opportunity to promote this holiday, so I think the effect of this free clinic should be ideal.
2. Because there are many kinds of people who patronize squares, supermarkets and shopping malls during festivals, this can make up for some people who usually don't see or don't want to see advertisements.
3. This activity is mainly to distribute publicity materials of our hospital, and it is also one of the most direct ways to publicize our hospital, so that everyone can get to know our hospital to varying degrees, and if they are sick, they will come to our hospital for consultation, so as to achieve the purpose of developing patients.
4. To lay a good foundation for the implementation of district and city medical insurance in our hospital.
XI。 Cost comparison:
1. In the past, people spent an average of 3 yuan a day on newspapers and radio advertisements, but the patients they bought were probably around the office. Most of these people are middle and high-level people who often work in the office, ignoring a large number of people who don't often read newspapers, such as college students, migrant workers and people with special jobs.
2. Through the publicity of this square activity, it can attract patients who come to see a doctor more effectively and directly. For example, one day's media advertising fee can be used to do free clinic activities in the square, and the number of patients who give back is far more than the number of patients who buy back through advertising.
Planning scheme of free clinic activities 21. Theme of the activities
Improve practical ability and serve the surrounding residents.
Second, the background of the incident
XX is a leisure and entertainment place near the school, and it is also one of the social practice bases of our school. Many residents come to this garden for a walk and exercise, especially the elderly. However, they have some shortcomings in life hygiene and disease prevention. In order to improve residents' awareness of preventing various diseases and develop good living habits. Early prevention, early detection and early treatment can be achieved for various common diseases. Let them feel the warmth of the big family all the time! Increase students' experience of participating in social practice and their sense of social service for the lonely elderly, and enhance their sense of social responsibility. We held this free clinic.
III. Purpose of the activity
We hope that all members will be more proficient in service processes and services (blood pressure measurement, massage, etc.). ), so that each member can lead each class to do public welfare activities independently in the future. At the same time, in the process of doing activities, we can practice the socialist core values, carry forward the spirit of respecting and loving the elderly, establish a sense of service, and show the good quality of our students.
Fourth, the activity time:
20xx March 19
Verb (short for verb) Location:
xx
Target audience of intransitive verbs:
XX residents
Seven. Activity flow
(1) Preparatory activities
1. Contact the person in charge of XX community the day before the activity to get support.
2. Prepare necessary mobile equipment (such as sphygmomanometer, etc.). ) for a free clinic.
3. Make emergency arrangements for the activities.
4. Assign the work on the day of the activity, such as assigning the person in charge to print the corresponding documents, take photos, queue up and sign in.
(ii) Arrangement of activity days
1. After arriving at the free clinic, the venue will be set up in pairs, with about 8 groups of propagandists. And do a good job in the publicity of the event, and the rest of the staff will put the tools such as benches and tables needed for the event in the required position.
2. Put a sphygmomanometer to measure blood pressure and massage the elderly.
3. Chat with the elderly at home and tell stories to create a relaxed and interesting atmosphere.
4. Take a group photo after the event.
Eight. Activity requirements and precautions
1. Members should obey management, pay attention to personal behavior and maintain the image of volunteers in activities.
2. Members should be strict with themselves, earnestly and enthusiastically do a good job in distribution, pay attention to learning modestly and accumulate experience in activities.
3. Improve safety awareness and pay attention to your own property and personal safety.
If you encounter difficulties in the activity, you should ask the person in charge of the activity for help.
5. Pay attention to dress when you are active, and you must wear a white coat when you are active.
6. The publicity before the activity should be in place, and we must make records and photos of our activities during the activity. After the activity, we should follow up and learn from our experience to improve and strengthen future activities.
7. Cut your nails before the activity, and ask the elderly whether the massage intensity is appropriate during the massage to avoid hurting the elderly.
8. After the activity, take back the cleaned items and return them, and clean the site. After returning to school, relevant personnel will write a briefing and summary in time, and seriously summarize this activity.
9. Activity archiving, sorting and improvement.
Nine, emergency handling
Before the activity, we should do a good job in forecasting and preventing the unexpected situation of this activity to ensure the smooth progress of this activity.
Free clinic activity planning scheme 3 I. Name of the activity
"Healthy xx with Love" community love clinic activities
Second, the purpose of the activity
Through community free clinic activities, popularize health knowledge, highlight hospital characteristics, show the elegance of xx hospital, establish the brand image of xx hospital, and expand the influence of xx hospital.
Third, the organizer
Xx recovery physiotherapy hospital
Fourth, the slogan of the event
1, health is capital, and health is wealth.
2, the Spring Festival physical examination, for you, for him, and for everyone.
3, health into the community, health is often accompanied.
4, health immediately, xx has love.
Verb (abbreviation of verb) activity content
1. Questionnaire survey: Conduct a questionnaire survey in the community one week in advance to master the common diseases and frequently-occurring diseases of residents and pave the way for free clinic activities.
2. Expert free clinic: analyze and sort out the questionnaire, and invite corresponding experts to sit for free for various diseases.
3. Routine physical examination: The measurement contents include weight, blood sugar, blood pressure and body temperature, so as to understand the health status of residents and guide their effective prevention and treatment methods.
4. Physiotherapy analysis: Through professionals, give lectures on rehabilitation physiotherapy knowledge in the form of pictures and texts.
5, health education: free distribution of health information, health publicity and education (concerned about post-holiday illness and the health of the elderly).
6. Disease prevention and treatment: (Prevention and treatment of common diseases in spring and introduction of diseases of middle-aged and elderly people).
Duration of intransitive verb I-word
20xx March 3rd to March 6th/kloc-0 (9: 00- 17: 00 every day)
Seven. Venue
Xx Community in xx City (select representative communities within 3-5km around xx Hospital to carry out free clinic activities)
Eight. Activities to prepare
1. Planning preparation: Be responsible for the planning and discussion of this activity before February 25th.
2. Questionnaire publicity: From February 26th to March 2nd, community publicity and questionnaire survey were conducted in an all-round way to collect relevant information.
3. Site preparation: Zhao xx is responsible for contacting the site in the community one week before the event to obtain the consent and support of the community.
4, publicity preparation:
(1) Poster publicity: Make 200 posters and post them on the main roads and major traffic intersections within 3-5km around xx Hospital.
(2) Network publicity: at least three days before the activity, publicize the activity on the help network and xx city information network.
(3) Promotion of KT boards: The brand department made five KT boards under the guidance of the brand department. Promote the time, place and content of this free clinic; First, promote the prevention and treatment of senile diseases; Publicity on post-holiday disease prevention and treatment; A sketch to publicize the knowledge of rehabilitation physiotherapy; Promotion of xx rehabilitation physiotherapy hospital.
(4) SMS notification: through the mass SMS publicity activities of operators such as China Mobile, China Unicom and China Telecom.
(5) Community publicity: Brand Department is responsible for guiding the production of 5,000 free clinic activity leaflets (DM sheets). Three days before the start of the activity, a medical advisory group of 3-5 people will be sent to the community 3-5 kilometers around xx Hospital.
5, equipment and materials preparation
(1) 3 sphygmomanometers, 3 stethoscopes, 3 scales and 3 anatomical drawings. (Medical Machinery Department is responsible)
(2) 1000 copies of XX sanitary window. (Brand Department is responsible)
(3) Make printed health knowledge materials 1000 copies. (Brand Department is responsible)
(4) Making and printing questionnaires 1000 copies. (Brand Department is responsible)
(5) Make and print 1000 information registration form. (Brand Department is responsible)
(5) 5,000 leaflets of free clinic activities marked: "Get healthy right away? Xx has love "xx hospital love rounds free clinic activities. (Brand Department is responsible)
(6) Publicity banners:
Other materials: (Logistics Department is responsible)
① 2 tents, 4 big tables, 20 chairs, 4 tablecloths and patch panels. ② Audio/KOOC-0/set, camera/KOOC-0/set, electronic speaker/KOOC-0/set.
③ Water dispenser 1, paper cups 1 0,000, 4 buckets, thumbtacks and wires (for wall charts), 4 desk cards (for expert consultation, routine physical examination, health education and registration), several work permits, purified water, transparent glue, ribbons, scissors and post-it notes.
6. Expert consultation: The medical department is responsible for inviting experts of a certain disease according to the questionnaire.
IX. Division of labor
The general coordinator of this activity is President xxx, the site commander of the activity is xxx, the person in charge of activity planning is Liu xx, the person in charge of brand promotion is xxx, and the logistics support is Zhao xx. (Other personnel division and specific work arrangements will be agreed at the meeting)
X. Activity flow
Activity time: March 3 (Monday)
8: 00: Site layout.
8: 40: Get dressed and put away the instruments.
8: 55: On-site inspection, ready.
9: 00: The host announces the start of the activity (background music).
Free clinic activities began, including physical examination, consulting services, knowledge of disease prevention, filling in registration forms, issuing DM sheets and background music. (No rest at noon, box lunch provided)
17: 00: The activity is over (packaging materials)
XI。 Activity summary
On March 18, a summary meeting of free clinic activities was held to classify, analyze and sort out the information collected and records made by the activities, so as to provide reference for later marketing promotion, summarize the problems found and existing in the activities, and pave the way for the overall marketing planning.
Twelve. Matters needing attention
1, with a clear division of labor, each carrying out its own duties;
2, the specialist is responsible for order and safety, to prevent accidents.
3. The materials shall be kept by special personnel.
4. Dress up in fashion and unify the image.
5, smile service, behave appropriately.
Thirteen. Cost budget (omitted)