Risks in sanatorium market

The government has issued an unprecedented policy on the old-age care industry, which has affected the normal operation of the old-age care institutions; Or the existing preferential policies (such as taxes, utilities, land use, etc.). ) Those who enjoy the benefits of old-age care institutions are directly reduced or even stopped, which will bring greater business risks to the normal operation of old-age care institutions.

Countermeasures of nursing home market;

1, do a good job in market adjustment and positioning.

Before the construction of a pension project, we should try our best to avoid policy risks and do a good job in market adjustment and positioning. Market research can adopt the 5. 16 model used by Ou Yingmingde's pension consulting project.

Positioning determines life and death. According to the results of market adjustment, define the overall positioning, location positioning, customer group positioning, product and service positioning of the project.

2. Do a good job in government relations

As a pension entity project, it is inevitable to deal with government units. Both the market regulation in the early stage and the development of construction and operation in the later stage can not be separated from the help and support of the government. Therefore, strengthening the team's public relations ability and building a good relationship with the government can boost the project development. Of course, the premise is that the project itself is feasible, especially with high social and economic benefits.

3. Build a perfect operation system.

A set of perfect service system for the aged care institutions involves many dimensions, such as project objectives, service tenet, service team building, service content, service mode, service guarantee and service result. Every dimension is a lesson worth studying. How to build the whole operation service system through the construction of various dimensions.

With this perfect system, the economic and social benefits of the whole project can be improved, and the guarantee institutions can still minimize losses when they encounter unpredictable policy risks.

In the operation service system, the two most critical aspects are: supporting the construction of aging equipment, facilities and hardware, and introducing and cultivating high-end medical maintenance talents. Only by doing these two aspects well can we minimize the legal, regulatory and policy risks arising from the operation of providing for the aged.

4. Construct the internal control plate of the pension system.

Internal control of laws and regulations is an extremely important link that is often neglected in the development of old-age care institutions. The internal control part of the laws and regulations of the old-age care institutions is mainly to summarize and learn the laws, regulations and rules of the old and new countries' old-age care policies, and improve the legitimacy of the affairs of the old-age care institutions.

The module of laws and regulations focuses on grasping the national pension policies and guidelines, cultivating professional legal talents for the elderly, and improving the standardization and legitimacy of the service, management and development of pension institutions.