SWOT analysis, that is, situation analysis based on internal and external competitive environment and competitive conditions, is the main internal strengths, weaknesses, external opportunities and threats that will be closely related to the research object.

List and arrange in matrix form through investigation, and then make matching analysis of various factors with the idea of system analysis, and draw a series of corresponding conclusions, which are usually decision-making.

Extended data:

SWOT analysis mainly includes the following aspects:

1. Advantages are internal factors of the organization, including: favorable competitive situation; Adequate financial resources; Good corporate image; Technical strength; Economies of scale; Product quality; Market share; Cost advantage; Advertising offensive, etc.

2. Disadvantages are also internal factors of the organization, including: aging equipment; Management confusion; Lack of key technologies; Backward research and development; Lack of funds; Poor management; Product backlog; Poor competitiveness.

3. Opportunities are external factors of the organization, including: new products; New market; New demand; Cancel foreign market barriers; Competitor mistakes, etc.

4. Threats are also external factors of the organization, including: new competitors; The number of substitute products has increased; Market tightening; Changes in industrial policies; Economic recession; Changes in customer preferences; Unexpected events, etc.

Baidu encyclopedia -SWOT analysis method

Baidu encyclopedia -Swart analysis method