According to the report of Forward-looking Industry Research Institute, the market scale of China skin care industry reached about 300 billion yuan in 20021year, and it is expected to exceed * * 400 billion yuan in 2023. Driven by a series of factors, such as the continuous improvement of per capita disposable income, the improvement of Chinese people's external image requirements and cognition, and the structural changes of core consumers, the domestic skin care industry has maintained steady growth in recent years.

According to Euromonitor international data, Paiqueling and Galand Group ranked 5th and 6th in China skin care market in 20021year, and the rest seats were occupied by European, American and Japanese brands. Domestic products led by Proya, Winona and Nature Hall entered the top 20; In the industry from June to June, 2022. Among them, the cumulative sales of domestic product "Polaiya" in the first half of the year reached 17 1 100 million, ranking seventh.