Mainly under the impact of the epidemic, this old Chinese medicine enterprise began to turn to the youth market, hoping to make some products that meet the tastes of young people, including motherwort rose latte. Recently, Tong Ren Tang opened a Chinese medicine drink shop in the center of Beijing. The store also introduced unique coffee such as Lycium barbarum latte, motherwort rose latte and so on. These coffees pay attention to health preservation and emphasize the combination of Chinese and western. According to the manager, thousands of cups can be sold every day, and the sales volume is not bad. In addition to Tong Ren Tang, Zhang Zhongjing, an old Chinese medicine practitioner, has also opened up new business. It is reported that it has opened two restaurants in Henan, specializing in milk tea and cakes. Under the transformation, these established pharmaceutical companies are also targeting young people.

According to industry analysts, Tong Ren Tang's practice of combining sword-pointing Chinese medicine with western-style drinks is to cater to more and more healthy groups, so that young people can enjoy the health care effects of Chinese medicine while drinking coffee. The background of the transformation of Chinese medicine enterprises is also under the influence of the epidemic, so we have to look to the new generation. They hope to attract more young people and pay attention to TCM health care through cross-border fresh elements. This is also a new attempt to the market in the context of declining performance.

According to the manager of the store, although Tongrentang is an old brand, the attention of young people is not high. The purpose of opening this shop is to let more young people know about the health culture of Chinese medicine. This traditional Chinese medicine coffee is also launched to attract young people with topics and build a bridge to communicate with young consumers.

Official website introduced that Tongrentang, this time a new brand of the company, is responsible for the promotion and research and development of these Chinese herbal pieces. Ma Zhi Health is a new IP created by Tong Ren Tang for the health industry. Its brand hopes to create a healthy brand that is more suitable for young people through the combination of the Internet and offline stores. At present, this brand has opened two offline beverage stores in Beijing.