The growth of market demand
Dong 'e Ejiao, as a well-known Ejiao brand in China, has always been favored by consumers. In recent years, with the improvement of people's health awareness and living standards, the market demand for Ejiao has been increasing. Ejiao is widely considered to have nourishing and health-preserving effects, and has a certain effect on conditioning the body and delaying aging. Therefore, more and more consumers began to buy Ejiao for health care.
In addition, Ejiao is also widely used in traditional medicine. Traditional Chinese medicine believes that Ejiao has the effects of nourishing yin and blood, tonifying kidney and nourishing liver, and is suitable for liver and kidney deficiency, qi and blood deficiency and other diseases. With the revival of traditional Chinese medicine and the promotion of traditional medicine, the market demand for Ejiao is also increasing.
The increase of cost pressure
Corresponding to the increase in market demand, the cost of producing Ejiao is also rising. The first is the rising cost of raw materials. The main raw material of Ejiao is donkey skin, and the price of donkey skin has been rising. The supply of donkey skin is limited, but the demand is increasing, which leads to the price increase of donkey skin. In addition, the purchasing cost of donkey skin is also rising, further increasing the production cost of Ejiao.
Secondly, the production process of Ejiao is complex, and it needs to be processed and purified in many links. These processing links need to consume a lot of manpower and material resources, which increases the production cost. At the same time, the production process of Ejiao requires strict quality control and hygiene standards, which also increases the production cost.
Operating steps of price increase
Dong 'e Ejiao decided to raise the price, which needs to go through the following steps:
First of all, Dong 'e Ejiao needs to investigate and analyze the market demand. Through market research, we can understand the consumer's acceptance of Ejiao price and the market's reaction to the price increase. At the same time, it is necessary to analyze the price strategies of competitors to determine the extent and timing of price increases.
Secondly, Dong 'e Ejiao needs to negotiate with suppliers to get a better purchase price. Through negotiations, efforts should be made to reduce the procurement cost of raw materials, thus reducing the burden of price increase for enterprises.
Then, Dong 'e Ejiao needs to formulate a price increase plan and communicate and coordinate with relevant departments. The price increase plan needs to take into account the actual situation of the enterprise and the reaction of the market to ensure the smooth progress of the price increase.
Finally, Dong 'e Ejiao needs to announce the price increase to the market and communicate with consumers to explain. The announcement of price increase needs to clarify the reasons and extent of price increase, as well as the impact on consumers and compensation measures. At the same time, we should respond to the questions and doubts of consumers and safeguard the image and reputation of enterprises.