Name of main raw materials: crayons

Name of its main component: writing brush

Appearance naming: ballpoint pen

Name of commendatory term: good back.

Name of person: Chinese tunic suit

Manufacturing process name: tempered glass

Extended data:

The psychological strategies of commodity naming can be divided into the following categories:

1, named after the main utility of the commodity. Its characteristic is that the name directly reflects the main performance and use of the goods, so that consumers can quickly understand the efficacy of the goods and accelerate the cognitive process of the goods. It is mostly used in daily industrial products, cosmetics and medicines. For example, "Qi Stagnation Stomach Pain Granule" is a medicine for treating stomach diseases at first glance;

"Goldfish detergent" is a detergent for washing tableware or fruit; There are also "Olay Sunscreen", "Meijiajing Hand Cream" and so on. You can directly understand the purpose and efficacy of the products from the names. This straightforward naming method caters to consumers' psychology of pursuing practical value of goods.

2, named after the main components of the goods. This naming method enables consumers to directly understand the composition of raw materials of goods from the names, so as to choose goods according to their actual situation. For example, "spirulina cereal", you can see that spirulina is added to the cereal; The main component of "Compound Glycyrrhiza Mixture" is licorice for relieving cough;

The raw materials of "Liang Fei Pearl Mask" contain beauty and whitening pearls. The names of these commodities either emphasize the authenticity or highlight the preciousness of raw materials, which have played a role in attracting consumers.

3, named after the shape of the goods. This naming method is often used to name food, handicrafts and other commodities. Its characteristic is visualization, which can highlight the novel and beautiful features of commodity modeling and attract consumers' attention and interest. For example, some jewels are named after "starry sky", and some foods are named after "bergamot crisp" and "cat ears".

But in doing so, we should pay attention to the unity of name and image, otherwise it will be self-defeating, and consumers will not be able to associate the name with the commodity entity, thus deepening their impression and memory of the commodity.

4, named after the manufacturing process or manufacturing process. This method is often used for goods with unique manufacturing process or unforgettable development process, and it is a commonly used method.

For example, "Erguotou" wine has to be boiled twice in the production process, and only the middle part of the second pot of wine liquid is taken, so the wine quality is pure and mellow. With this name, consumers can know the unusual brewing technology of the wine, thus improving the reputation of the product.

5, named after the origin of the goods. Named after the place of origin, the product has a long history, especially the products of the place of origin are the most distinctive and prestigious. Named after the place of origin, it can highlight the local customs and commodity characteristics and make it unique. For example, Jinhua Ham and Yunnan Baiyao.

Fenjiu, Beijing wine, Tsingtao beer and so on. This naming method conforms to consumers' psychology of seeking fame, uniqueness and novelty, which can increase the luxury and popularity of goods, and at the same time make consumers feel that goods reflect regional culture, thus generating intimacy and preference.

6. Named after a person. That is, the method of naming goods after inventors, manufacturers and historical figures. This method connects a specific commodity with a specific person, which makes consumers think about things and people, arouses rich associations, memories and admiration, and thus leaves a deep impression on consumers.

For example, Versace, Pierre Cardin, Saint Laurent, Zhang Guang 10 1 Hair Xinsheng, and Li Ning? Brand sportswear and so on. Named after people can also reflect the long history and culture of goods, indicating that goods are famous, authentic and unique, thus inducing consumers' desire to buy.

Baidu Encyclopedia-Commodity Naming