The late 1990s was an era of unprecedented active development after the implementation of the market economy. The catering industry in major provinces and cities in China began to prevail in group development and chain operation, but before 1998, there was no Chinese food chain enterprise in Guangxi. As one of the founders of the enterprise, Mr. Wu Pinzhong, the chairman of Guilin Tsai, seized this opportunity to turn a little-known "Four Seasons Hot Pot City" into the first Chinese food chain enterprise in Guangxi-Guilin Tsai Jiawei Beverage Co., Ltd. 1998. Since then, the name "Guilin Zi", which makes the local people look ordinary, has become more and more popular both inside and outside Guangxi and has become an influential catering brand in Guangxi.
As the chairman of Guilin Tsai, Mr. Wu Pin Zhong has always had such a mentality that the catering industry is directly related to people's health. In the catering industry, you must have a conscience. Only what you think is good and healthy can you sell it to your guests. Wu Dong often instills this view in the managers and employees of the company, warning them not to cheat on ingredients and not to choose bad raw materials to control costs. Wu Dong said that this is the greatest integrity in the catering business.
In addition to managing the company, Wu Dong is also a gourmet, and he highly advocates healthy eating. Speaking of this, Wu Dong also laughed and said that he was engaged in the catering industry because of the delicious food. Wu Dong often develops some healthy dishes by himself, which can be called professional in terms of nutrition collocation, color and taste. For example, the fist product of "Guilin Tsai"-spring series hot pot, was a whim of Wu Dong when he went out for an outing and took the mountain spring. Through simple and natural processing, the cooked fish is very delicious, and it has been sold as a signature food in the store since then; At present, there are many such dishes developed by Wu Dong in the "Guilin Tsai" chain store, such as "colorful and refreshing dishes", "cucumber with a refreshing taste" and "hot pot with vegetable juice". Most of them are natural, healthy and nutritious foods. When it comes to health, Wu Dong bluntly benefits from family education. Wu Dong's mother, Grandma Wu, is now in her nineties. She is still strong, quick-thinking and energetic, all because she insists on emphasizing healthy eating habits and maintaining a good attitude. Wu Dong is very touched by this, and has always stressed that health must be eaten, and it is eaten by daily meals.
A few years ago, Wu Dong began to study the nourishing function of wild Ganoderma lucidum, and developed a "wild Ganoderma lucidum wine" with remarkable effect through reasonable collocation and careful processing of more than a dozen nourishing medicinal materials. First, I drank it myself, which proves that the nourishing effect on the human body is really obvious. After drinking, his face is rosy, his hair is bright and he is full of energy. So Wu Dong gave the soaked Ganoderma lucidum wine to friends and relatives to share, and friends and relatives felt good after drinking it. Wu Dong felt that more people should share this healthy happiness, so he gave the formula of Ganoderma lucidum wine to the person in charge of processing and then distributed it to chain stores for sale. This homemade wild Ganoderma lucidum wine has caused a very good response after it was launched in Guilin Purple Chain Store in Nanning. Many customers who have drunk this wine are designated to drink this wine every time they go to the store for dinner, and they also told their friends the benefits of this health wine. In this simple matter, Chairman Wu Pin's attitude and views on catering management have been well reflected-advocating health preservation and providing healthy food. Only recommend what you feel good to your friends and promote it to the majority of diners.
Thirty years of reform and opening up have spawned a large number of national economic brands. Only dynamic enterprises can always win in this market economy of survival of the fittest. Since its establishment, Guilinzai has established the development direction of the enterprise: based in Guangxi and facing the whole country. In the past ten years, it has laid a solid foundation in this region. As one of the earliest catering enterprises in Guilin, Guilin Zi set foot in Nanning and Liuzhou catering markets very early and quickly, and gained obvious advantages in the local market. At present, Guilin Tsai has built more than 20 chain stores in Guangxi, with branches in almost all first-and second-tier cities in Guangxi. Wherever Guilin cuisine goes, the unique flavor and unique business model of the new school of Guilin cuisine can cause great shock to the local catering industry, and also bring strong attraction to consumers, thus occupying a considerable share in the catering market in various places and playing a decisive role in the promotion of Guilin cuisine.
As a national Chinese food chain enterprise specializing in "Guilin local flavor". With the guiding ideology of "it's better to go home when you are away from home", Guilinzai has deeply explored the essence of Guilin cuisine on the basis of the original positioning of Guilin-style dishes, promoted traditional Guilin cuisine to a new height through deepening, innovation and integration, and strived to create a unique catering road between tradition and fashion, becoming a model of Guilin national brands. At present, Guilin Tsai has established a complete brand management system. At the same time, boldly enter the diversified business trip and expand the brand market through franchising, joint venture and direct sales.
"Sincerely dedicating special food" has become the business philosophy of Guilinzai. It is this simple sentence that reflects Guilin Zi's unique understanding of catering enterprise management. "Sincerely offer special food", that is, the embodiment of quality, characteristics and service;