All kinds of cards in beauty salons are well designed, and commercial sales can arouse people's inner desires. If the beauty salon project creates a feeling that is enough to tempt the most discerning customers, it means that the products are enough to arouse the aesthetic feeling pursued by customers. A beauty salon membership card is like sending roses. We can create many feelings that make women fall in love with each other. Don't underestimate the name of the card, which largely determines the psychological orientation of the customer. Beauty salons need to master several principles in the design of membership cards: (1) It is important to reflect the value rather than the price, and arouse the noble and beautiful association of customers with ideal names. (2) The highest price of the membership card should be a symbol, reflecting the top service level. Let customers feel that this kind of card is easy for no one to afford, and becoming a member is a symbol of status, not a few at a time. (3) The membership card should not have too many levels, but it should not be less than three levels, so that the introduction can be targeted. (4) The price between membership cards should be kept rising step by step, and the preferential degree should be widened to reflect the significance of membership system. The middle price of membership card should be introduced at a price that most main customers can afford, so as to ensure the retention of key customers. The price standard of membership card should naturally meet the customer's spending power, otherwise setting a higher membership price at once will lead to the loss of existing customers. (5) The design principle of gift items in membership cards is usually that the higher the card amount, the larger the gift and the lower the discount, so as to ensure the interests of members. Donations can be expensive body care, hand care, aromatherapy supplies, spa supplies, body underwear, instrument care and so on that customers are interested in. In essence, membership card setting is only a management means of beauty salons, which can be provided to customers by beauty consultants, but it also reflects the positioning and experience of operators. Without an excellent service system, the membership card design of any beauty salon will lose its meaning.