Longrun Group has formed its own unique corporate culture, advocated constructive thinking, and put forward the corporate philosophy of "People should have a little spirit", "Join Longrun, dissolve in purple", "Crush and reshape themselves", "Mutual appreciation, * * * co-shaping" and "Longrun brand, word-of-mouth marketing", creating an atmosphere for families, troops and schools, and making every effort to adapt to the fierce market competition.

Longrun Group, a well-known trademark in China, is an international enterprise with the development direction of biological resources, real estate and non-ferrous metals. Yunnan is a plant kingdom, and the diversity of biological resources has made medicine, wine, tea, coffee and food of Longrun Group.

With the aim of "serving human health", Longrun Pharmaceutical Co., Ltd. has the largest single pharmaceutical workshop in Yunnan, and the production lines of tablets, granules, capsules, penicillins, ointments, liniments and raw materials (butenafine hydrochloride) certified by the national drug GMP.

Longrun tea is an industrial group integrating tea planting, processing, sales, scientific research, tea culture education and promotion with the goal of "dual health concept (human physical and mental health and earth health)". In 2009, it was successfully listed on the main board of Hongkong, becoming the first listed company of China Tea. Longrun tea "uses pharmaceutical experience to make tea", and has successively become the designated tea for Diaoyutai State Guesthouse, the gift tea given by China to foreign countries, the limited edition Pu 'er tea product for Beijing 2008 Olympic Games, the licensed manufacturer for Shanghai World Expo and the licensed manufacturer for Shenzhen Universiade. More than 1, 500 longrun tea stores, 1, 000 cloud rice noodle stores and 50 cloud coffee stores have been opened nationwide. Its products cover tea, coffee, rice flour and food, and longrun tea is committed to building the first brand of tea in China.

Longrun tea has successively become a well-known trademark in China, a key leading enterprise in national agricultural industrialization, a national model enterprise for harmonious labor relations, a designated tea producer in Diaoyutai State Guesthouse, a licensed manufacturer for the 20 10 China World Expo, a licensed manufacturer for the 2008 Beijing Olympic Games, and a licensed manufacturer for the 20 165438 Shenzhen Universiade. Longrun tea, as the national leader's national gift tea, presented it to foreign heads of state, and was praised as "the national tea will last forever".

Longrun Mining has made great efforts to develop circular economy, and based on the rational utilization of resources, it has laid out resources in many places in China and Yunnan Province, and has the mining right and exploration right of 1 100 square kilometers, mainly covering minerals such as copper, iron, lead and zinc.

Longrun Group entered the real estate industry in China with the health concept of "healthy rooms are long and run", and took the lead in compiling the standard of healthy rooms. Longrun Real Estate has successfully developed and constructed a number of health projects, including Longrun Building, Longrun Medical Base, Yunxian County of longrun tea, Fengqing, Changning Production Base, Chuxiong Panlong Haiyun Medical Base, Chuxiong Panlong Haiyun International City, Kunming Panlong Haiyun Community and Chenggong Tianrun Kangyuan, with a total construction area of over 2 million square meters. Longrun Real Estate stands out in the city with the attitude of green, ecology and environmental protection, and has become a model of healthy artistic residence.

Repaying the society is the mission of the enterprise and the responsibility of Longrun people. The Group built roads and bridges, built canals and diverted water, built Hope Primary School, subsidized poor students, set up teaching funds and participated in a number of charitable activities, which solved the problem of diversified employment for the society and demonstrated the virtue and kindness of moral enterprises.

Life-long running! Regardless of region or race, Longrun's concern for life is consistent.

Production line of granules, tablets and capsules that have passed the GMP certification of national health food. Dozens of new products such as national second-class new drugs and national third-class new drugs have been developed, and a product group consisting of dozens of prescription drugs, over-the-counter drugs and health care products has been formed. The marketing network covers 600,000 retail terminals in Chinese mainland. The products are sold to Southeast Asian countries and regions, and have successfully entered the mainstream markets in Europe and America, benefiting hundreds of millions of people.

Following Yang Linfei's wine, the wine industry with the research and development concept of "green health" has introduced health products such as Yunnan Green, Yorkshire and Chunhui, becoming the first "Chinese time-honored brand" of Yunnan wine enterprises.