First of all, from the product point of view, if I cook roast duck, then my competitors must come from people who also cook roast duck. Our products are similar and our customers are similar, which is easy to define. This is one of our competitors, a direct competitor. Secondly, we need to change our perspective. From the customer's point of view, if he doesn't eat roast duck, is there a similar substitute? Actually, there are some, such as roast chicken, fried chicken, roast chicken and so on. Because we can't eat the part where we can replace our competitors by eating this, which is our second kind of competitors-replacing competitors.
Another competitor may subvert our cognition and make some foods that are completely different from ours but can also take away our customers, such as some customized foods for WeChat business. This is the third kind of competitor-subversive competitor.
If it is based on product competition, it is nothing more than taste and price, and customers can easily distinguish it. But from the customer's point of view, there will be many things to choose from. Subversive competitors sometimes bring devastating blows to the industry. So if the subject can't find a competitor, we might as well look for it from these three aspects:
1, direct competitor;
2. It can replace competitors;
3. Subversive competitors. Note that these three aspects should be considered comprehensively. Of course, as long as you make money in this industry, there will basically be no shortage of competitors.
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