Design: YUDesigns

Photography: Lv Lin

In the past two years, the new brand Instant, which focuses on massage and instant relaxation, has opened four chain stores in Shenzhen, China. Undoubtedly, it stands out in an instant and occupies a unique position by virtue of its differences from traditional herbal shops, high-end spas and beauty salons. At the same time, the fifth store focuses on "smart" services to enhance the space experience.

YUDesigns chose "Jane", a Chinese word that can represent "space" and "time", as the key word of the project. The most attractive and challenging thing about YUDesigns this time is to create space and time for guests to fully recover and relax during their 30-minute stay. This project needs a balance between efficiency and classics, and a balance between technicalism and humanism.

For a time, most guests pursue high-quality life and aesthetics, engage in high-end work, regard massage and relaxation as rigid needs, and have limited personal time. Thanks to the bionic massage chair certified by the Japanese Ministry of Health and Welfare, the service time was successfully shortened from 60 minutes to 30 minutes. The particularity of time promotes the difference between a moment and hotels, teahouses and restaurants.

At the beginning of the project, YUDesigns first contacted the target customers, focused on creating a pleasant and lasting space by applying different materials, and finally turned it into a rest port for customers in an instant. Through space design, process reengineering and technology integration, we can provide customers with "our own time space" instantly.

Guests will be surrounded by the colors of sand and stones, and the walls will be made of stones and cactus plants. Guests will get rid of the boring office environment, enter their dreams, and enter the hall in an instant. Sitting on the circular information desk brings a social atmosphere and completely breaks the communication barrier. Insist on canceling the traditional front desk, which can not only save the receptionist's redundant operation, but also establish friendship with guests by providing customized services.

"Light" is an effective method of visual construction. Lobby, aisle, and every massage room will weaken the intensity of light, just like a ceremony of light, which makes people relax. Taking the walkway as an example, YUDesigns does not directly turn on the light, but places a winding light belt beside the walkway to guide customers as if they were walking on a path in the forest. The setting of room number is also worth mentioning. Through the upward and downward light sources, 1 to 12 rooms are projected on the wall, waiting for the guests to unlock.

The sensor and intelligent interactive system work together according to the real-time status and needs of the guests in the room. The guests will have a thorough rest, with flashing lights and music whispering around. When the lights are on, the background volume gradually increases, and the guests wake up in the most comfortable way and are fully charged. The instant "touch" follows common sense: wooden door handles transfer public areas to private spaces; ? The ceiling wrapped in fabric helps to feel soft when lying down; ? The shoe changing area on the porch eased the nervousness of the guests.

YUDesigns insists on "decoration", and its real intention is to make people feel the design attentively. There is not a single decorative painting. Try to feel the rough texture of diatom mud wall and the gentle touch of wooden floor. In the room, the straight line turned into a circular dome, which brought a sense of security to the guests, as if hiding in a cave and returning to their mother's womb.

Comfort of space and lighting (vision), tranquility brought by massage (touch) and happiness brought by fragrance (smell); ? Music (hearing) therapy and healthy food (taste) form a five-sense experience in an instant. Here, the guest will get his most favorable solution and let you relax completely. Without the interference of the service assistant, the customized service can be easily completed through the intelligent voice housekeeper in each room. During the relaxation period, by giving instructions to the intelligent housekeeper, you can simply get "his own unique moment" through customized lighting, temperature and music. This is what YUDesigns has been pursuing: "Let technology serve people".

# About "A Moment" #

Founded in June, 2065438+2006, it is committed to solving the short-term relaxation needs of urban users. It is a leisure and health platform for a new generation of urbanites. Located in the core area of CBD, it is a stylized physical space consisting of several private compartments. It is committed to enabling office workers to use fragmentation time to decompress and return blood with the highest efficiency. Users can enjoy massage, nap and other services when they arrive at the store through online appointment.

For white-collar workers with high-intensity work scenes, the concept of a moment is to use coffee time to exercise. Take 30-minute 68 yuan as the service frequency to provide users with standardized massage services. In addition to the five sensory experiences of phototherapy, sound therapy and aromatherapy, users can also enjoy free light tea and other services.

2065438+In March, 2007, Shenzhen Easy Joint Venture was granted an angel round financing of several million yuan. At present, there are four branches in Shenzhen in a flash, and the decoration style in the store is similar to that of a small, simple and quiet Japanese teahouse. 20 18 10 month, 18 announced completion10 million yuan Pre-A financing, led by Tyrannosaurus Capital.