Today, let's talk about how to realize the official account of WeChat.
Liquidation in the official account of WeChat is generally divided into these categories: hard advertising, distribution, direct selling, knowledge payment and so on. Is it too professional? Let's put it in plain English.
1: passive advertising
When you read more than 1500, you can consider receiving advertisements. But the question is, how to answer the advertisement?
Many small official WeChat accounts have chosen cpc advertisements, which means that how much a person spends on reading is generally within 0.2-0.5 yuan, and only after reading 1000 can 200 yuan. If you want to receive cpc advertisements, platforms such as Wei Xiaobao, Fast Python and Youjia are all good.
However, I think the advertising price of cpc is too low, and it is generally difficult to read thousands of official WeChat accounts.
So, is there any good way to make advertising more expensive?
I don't know if you know this website, but it is also an advertising website.
There are also cpc advertisements on it, but unlike other platforms, the new list has a {mutual bidding} mode. That is, the merchant puts an advertisement and you quote. If the merchant thinks your price is reasonable, you can cooperate.
You can answer, there will be a sign of grabbing soon. If you don't want to calculate the money according to the reading volume, you can write down your own quotation and the time of sending it to Weibo, and wait for the advertiser to review it.
This is the direct cpc, and this is your own quotation.
Generally speaking, if you look at a platform around 2000, you can boldly quote more than 1000 yuan. Of course, your price is determined according to the quality of your official WeChat account. Anyway, it makes more money than cpc The settlement period for mutual selection is 48 hours. Remember not to delete the content before the settlement is completed. Also, don't use the computer to withdraw cash, it's very slow. Just withdraw the cash from the official account of WeChat, and it will arrive in five minutes, so be sure to remember.
2. Take the initiative to receive advertisements
The initiative I want to say is to let advertisers find you. Your official WeChat account is a small platform with no popularity, no one knows it, and advertisers can't find it.
My personal guess is that you didn't use these big platforms. For example, if you search the official account of WeChat in the new list, you will get the data of {New List Index}. This kind of data is also available on Watermelon Jun's platform, which is called {Watermelon Index}.
This value is the platform's evaluation of your official WeChat account. Update stability, high activity, like more messages, the index will be higher.
So, what's the use?
Highlight: A company will put a lot of advertisements, and it will not search your platform on WeChat one by one. Instead, I found a new list, or Watermelon Jun said, "Give me 1000 official WeChat account, and the new list index is 550-700."
Then the new list will directly export the information of 1000 platforms and sell it to advertisers. Your new list index is high, and you may be lucky enough to be selected, and then come to talk about cooperation.
So you must use these two platforms frequently, authorize your official WeChat account and check your index. If the platform is not included, please manually.
In addition to these two platforms, you should go to Baidu Post Bar more often, search for the topic WeChat official account in the post bar and then pay attention to it, post advertising information, or contact advertisers who post advertising information.
Step 3 distribute
Needless to say, publishing is to sell a novel, and how much commission you get, how much commission he gets. Of course, there are also some courses and commodities that can be distributed in cooperation. This kind of business is easy to find, and they beg your cooperation.
But for you who have 20 thousand fans, I don't recommend it. Small profits, one has no objective effect, and the other is easy to hurt powder.
4: Selling goods
There are many ways to sell goods, such as your Taobao shop and micro-shop, which can all be connected to the official WeChat account. But the premise is that the goods are not their own and the profits are high. Is the fan attribute appropriate? If you don't have a certain strength, don't fiddle around.
What you have to admit is that most people who read less than 50,000 in the official WeChat account mainly accept advertisements, and few can really make a profit by selling goods or distributing them. Unless you have the ability to carry goods.
5. Pay for knowledge
In my personal understanding, knowledge payment means that fans add your friends and pay for consultation in a certain field. Then you answer or give her information.
I have a friend who is the official account of Emotional WeChat, and her reading volume is only about 1000. But he is emotionally experienced. Want to consult lifelong emotional problems, 1780 yuan. He said that nearly thirty people had paid the bill.
So, what you can really realize is your own ability and understanding of this field.
There are a lot of fancy things on the Internet, such as communities, which are useless. These are the only way out for the trumpet. Choose the one that suits you, and understand the attributes and purchasing power of fans.
Regarding cpc advertisements, there are many things you can look at online, but advertisers are not stupid. Can't you see you are brushing? And there is a platform for special testing.
Therefore, we can get rid of the loss-making transactions between cpc and cpa as soon as possible, let advertisers come to the door, receive 4.5 advertisements a month, and update them in a down-to-earth manner at other times, and have the opportunity to sell goods in shopping malls as sideline income. Say the best way out.