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Cultural industry project planning book
Cultural industry project planning book (I) I. General situation of bidding projects

1, project name: Qixing Ancient Culture Agriculture and Forestry Industrial Park

2. Tender content: Project planning and overall planning of Qixing Ancient Culture Agriculture and Forestry Industrial Park.

3. Project scale: total land area of the project 10.7 square kilometers. At present, the total land for village construction is 365,438+0.08 hectares. The total construction land is about 80 hectares. The overall planning scope includes the administrative areas of Sijiaocheng Village, Tuanyuangou Village and Ziyue Village;

4. Project planning and planning period: The planning and planning of this project are carried out in two stages.

The first stage is the project planning stage: 60 days.

The second stage is the project planning stage: the successful bidder will organize the planning after integrating other planning reports.

5. Project location:

Duozhuang Town, Zhangqiu City. Located at the junction of ancient Qilu and the northern foot of Taiyi Mountain, southeast of Jinan, at the southernmost tip of Zhangqiu, 30 kilometers away from Jinan and 28 kilometers away from Zhangqiu. It borders Laiwu City and Tai 'an City in the south and Licheng District in Jinan City in the west. It starts from provincial highway 327 in the east, reaches Zhangqiu city boundary in the west, reaches Tai 'an city boundary in the south, and reaches Tuanyuangou village 0.5km in the north. Because of its unique geographical location, it is called "four heads".

6. Policy support:

7. History and culture: Shandong is the birthplace of Chinese civilization and Confucius culture, and this project is located at the junction of ancient Qilu and is rich in cultural resources.

Second, the tender requirements:

1. Bidding planning requirements: According to the landform, land use scope and existing natural resources of this project, the history, present situation and development trend of Chinese culture, Qilu culture, starry sky culture and farming culture, the operating status and development trend of tourism, real estate, old-age health care and other industries, well-managed emerging industries at home and abroad and creative industries with great potential for future development, and in combination with relevant national policies and regulations, the industrial market will be deeply explored. Create a "peach blossom garden in the city and an ecological valley in the soul".

Planning period: 60 working days from the date of signing the contract.

2, planning bidding requirements:

(1) According to the relevant national and provincial planning and design technical regulations;

(2) According to the requirements of the Project Planning Report of Qixing Ancient Culture Agriculture and Forestry Industrial Park;

(4) Requirements for planning results: text, manual, compilation of basic data, CD-ROM of electronic documents, 6 sets of large drawings and 6 sets of atlas.

Third, the bidder requirements:

1, holding a valid business license, tax registration certificate and organization code certificate, and having a planning qualification certificate of Grade B or above;

2, registered in China or abroad, with independent legal personality, can independently bear civil liability planning, planning units; Having an independent business place and a professional planning team;

3. The registered capital of the company is more than100,000 yuan; The company has more than 5 years experience in planning and operating similar projects with good performance.

4. There are not less than five outstanding research achievements in culture, tourism and real estate, and the single planned area exceeds 1.5 million mu.

5, familiar with domestic and foreign cultural industries (including Qilu culture, farming culture, starry sky culture, etc.). ), agriculture and forestry industry, tourism industry, real estate industry business operation mode and operation. Have sufficient analytical ability and forecasting ability for the development trend of various industries.

6. Grasp the profit models and profit points of cultural products, agricultural and forestry products, tourism products and real estate products.

7. Fully analyze the future consumption ideas and consumption demand points, and predict the development trend of consumption.

8. According to the landform of this project, the market development trend of various industries, and the requirements of national, provincial and municipal policies, tap the deep-seated consumption demand points of various industries, plan the products that meet the market consumption demand, and plan the business operation mode, profit mode, product and product chain design and profit point of this project.

9. Be able to integrate other planning reports on the basis of the master planning report, and make overall planning according to the integrated planning report.

10, a consortium can be organized to bid.

4. Deadline for registration:

Contact person:

Mobile phone:

Telephone:

Fax:

Cultural industry project planning book (II) I. Project overview

Project Name: Cultural Industry Project of Xiuning World Expo Park

Project unit: Huangshan International Stone Expo Park Co., Ltd. (to be determined)

Project Location: Xiuning County to Wan 'an Section of Zhangci Line (to be determined)

Second, the prospect of stone culture industry

(1) Rich natural resources Our county is rich in rare stone resources and arts and crafts stones, such as fluorite (stone ore), timely (crystal), yellow wax stone, marble and fossils. Only Huangshan pebble with an area of about 10 square kilometer can provide favorable resource conditions for our county to build stone culture industry. The related qualities and uses of Huangshan pebble are as follows:

The spherulite of Huangshan Mountain in Xiuning County belongs to aphanitic quartzite, which is rich in chlorite, iron, copper, manganese and other minerals. In the vicissitudes of hundreds of millions of years, it has gone through three complicated and long stages: primary formation, secondary transportation and gravel layer deposition. With the violent tectonic movement and magmatic activity, the mountains and rivers are translocated, and the ocean bulge becomes land, and the gravel originally deposited in the ocean rises with the land and emerges from the surface. Colorful stones linger, dazzling, endless changes, and extremely high appreciation value. Huangshan pebble is characterized by firmness, roundness, smallness, moist skin, strong color, beautiful grain and profound meaning.

The main chemical composition of Huangshan pebble in Xiuning County is silicon dioxide, followed by a small amount of iron oxide and trace elements and compounds such as manganese, copper, aluminum and magnesium. They have different pigments, such as latosolic red iron, blue copper, purple manganese, yellow colloidal chalcedony, emerald green minerals and so on. Due to the different types and contents of these pigment ions dissolved in silica hydrothermal solution, they present a variety of colors, which makes the stone appear black, white, yellow, red, dark green, cyan gray and other color systems.

The main varieties are:

1, agate is divided into red, blue, green, purple, blue, white, sauce spot, golden yellow, boiled agate and five-color agate. Among them, blue agate and golden agate are rare.

2. Besides colorless crystals, spherulites also contain smoky crystals, tea crystals, topaz, Barasuishou, amethyst, bristle crystals and enamel crystals. The latter three kinds of crystals have better ornamental effect, and the bright amethyst is a treasure.

3. Chalcedony, also known as chalcedony, is usually grape-shaped and bell-shaped, mostly gray and milky, and a few are bright red, deep red and green. There are very few people who are extremely clever.

4. Opal in Opal pebbles is pure in texture, bright in color and very moist, such as fog, confusing, monochrome and multicolor, and very soft in color. Opal has two colors, and the color is natural.

The use of pebbles:

(1), precious handicraft materials: first-class pebbles can be used for gem carving handicrafts, such as bracelets, necklaces, ornaments, pendants, etc.

(2) Gem collection: Beautiful rain flower stones have been appreciated and collected by people for thousands of years. In recent years, the ancient style has revived, and the rain flower stone has been favored by people at home and abroad, becoming a precious gift for friends and relatives and appreciating the collection. The aphanitic quartzite ornamental stones are all suitable for water conservation, and their crystal clear and moist beauty is especially special in water!

(3) Industrial pebble: it is used to filter domestic water supply, industrial water supply, industrial wastewater and domestic sewage, and has a good filtering effect on turbidity in water. It can be used as a supporting layer for porcelain factories, power plants, cement factories and refractory factories according to various particle sizes.

(4) Cultural tourism products. The mining area can be used as a special tourist attraction for tourists to visit and pick up stones.

(5) Other uses. Garden decoration, park rockery, bonsai filling materials beautify the environment and health care; Indoor swimming pool, fish tank, hotel lobby, etc. All of them have been decorated and beautified, making people feel full of returning to nature.

(2) The stone appreciation market with great potential.

The development of stone appreciation market indicates the prosperity of stone culture industry. The market potential of ornamental stones reflects the prospect of strange stones. At present, the stone appreciation market in our county is in the initial stage, but with people's understanding and love of strange stones, its development potential is huge.

(1), the improvement of people's material living standards and purchasing power provides a prerequisite for the prosperity of the ornamental stone market. Judging from the ornamental stone fairs held nationwide in recent years, the turnover of ornamental stones has increased substantially year by year, and almost all the venues of ornamental stone lovers have collections of ornamental stones.

(2) The development of tourism brings huge business opportunities to the stone market. Huangshan is a beautiful tourist city, and Xiuning's champion culture has long been a brand of tourism in Anhui Province. With the gathering of tourists, the sales of strange stones will become wider and wider.

(3) Market price (the ratio of raw material price to art price is generally 1: 10- 100 times, with considerable added value), the price of Huangshan ornamental stone is closely related to its artistic taste. Although its price and taste involve many factors, it is impossible to match them completely, but it is worth the money after all. Generally speaking, the higher the artistic taste, the higher the price. Restricted by many factors, the price fluctuates greatly. This phenomenon not only shows that the price potential of stone play is great and has been on the rise, but also reflects that the stone reward market is still in the development stage.

Third, the project background

The construction of Stone Expo Park and stone culture can not only enhance the local cultural accumulation and develop tourism resources (let tourists come in and stay), but also solve a large number of employment problems, form an industrial chain and increase fiscal revenue.

Our county enjoys a superior geographical position in Huangshan City. Qimen County, yi county, huangshan district, Shexian County, Huizhou District and Tunxi District are only a few minutes' drive from our county with convenient transportation. Jixi County, Jingde County, Ningguo City, Wuyuan County, Kaihua County, Jingdezhen City and Lin 'an City are adjacent to our city with developed transportation. There is no large-scale exotic flower and bird market in neighboring provinces and cities. Therefore, give full play to the brand role of "No.1 Champion County in China" and Champion Culture, and make use of the superior geographical position to gradually establish the market of strange stones, antiques, root arts, flowers, bonsai, calligraphy and painting, and handicrafts. To provide a platform for communication, exhibition and trading for strange stone lovers and merchants in our city and at home and abroad, so as to gather popularity, expand influence, stabilize the market and promote development.

Four. Construction content and scale

The project covers an area of more than 20,000 square meters, including 3,000 square meters of buildings, gardens and parking lots17,000 square meters.

The project is divided into three phases: the first phase is to build a trading market, which costs about 8 million-120,000 yuan (to attract the popularity of stone merchants in Huangshan City and surrounding provinces and cities); The second phase is about 5 million yuan for gardens and supporting facilities; In the third stage, we will improve the software packages for entertainment and schools. Gradually establish a large-scale viewing and trading cultural industrial park integrating strange stones, calligraphy and painting, antiques, wood carving, brick carving, bamboo carving, Qi Diao, root art and flowers.

The project is mainly based on Huizhou architectural style, with landscape gardens, cobblestone paths and stone roads.

Can be divided into two major areas:

The main building area of Area 1 is not less than 2,000 square meters, which is divided into five floors (200 booths) with an average height of 4.5 meters. The first floor is a boutique antique exhibition area (including appreciation room and reception room); On the second floor, there are wood carving, brick carving, bamboo carving, Qi Diao, painting and calligraphy exhibition area (including a reception room); The third floor is a teahouse; The fourth and fifth floors are leisure activity areas (including single rooms and standard rooms); This area is a medium and high-grade cultural leisure area and exhibition area. Tickets are priced at per person1from 0 yuan to 20 yuan.

The second area will set up gem, jade carving demonstration area, stone culture science popularization area (including office space), parking lot (cars only), 200 non-fixed stone booths, lakes and mountains, gardens, large ornamental stones, flowers, bonsai, pavilions and cloisters. This area is a middle and low-grade tourist and leisure area. Tickets are priced at five to ten yuan per person.

Verb (abbreviation of verb) project investment and benefit estimation

The total investment of the project is 30 million yuan, including 5 million yuan for land acquisition, 8 million yuan for houses, 5 million yuan for gardens, 2 million yuan for equipment, working capital100000 yuan and others. After the implementation of the project, the annual income is 5 million.