For more than 200 years, the company has been adhering to the business purpose of "improving people's knowledge and widely applying medicine" advocated by founder Qian, and has refined various Chinese patent medicines, chemical medicines and health-care tonics, which have been well received by patients at home and abroad. After the founding of New China, especially since the reform and opening up, the enterprises have undergone earth-shaking changes. The enterprise has rapidly developed from a small pharmaceutical factory before the reform to a modern large pharmaceutical enterprise. For more than ten years, enterprises have persisted in the road of technological progress, continuously increased investment in science and technology, and updated plant equipment.
The vitality of enterprise's sustainable operation comes from the innovation of company strategy and management. The "Eleventh Five-Year Plan" of the company has established a professional, characteristic and branded development path, and strives to build a national professional brand of drugs for rheumatism and traumatic injuries and the preferred brand of regional heat-clearing drugs.
The company implements the business policy of "market-oriented, quality as the criterion, promoting enterprises through science and technology and creating benefits through management". Establish a flat marketing structure, cultivate a capable marketing team and maintain loyal customer resources. The enterprise has realized ERP management, office automation management and human resource information management. Enterprises attach importance to scientific and technological investment, regard quality as their life, and carry out GAP medicinal planting demonstration, fingerprint quality detection and CO2 supercritical extraction technology research. Among them, "Fingerprint quality detection research and GMP demonstration base construction" won the second prize of Guangzhou Science and Technology Progress. It has also actively cooperated with universities and scientific research institutions to carry out research on new technologies and new products of traditional Chinese medicine, which has contributed to promoting independent innovation, building a "strong province of traditional Chinese medicine" and realizing the modernization of traditional Chinese medicine. Among them, the project "Study on the Material Basis and Mechanism of Qingre Xiaoyan Ning", which is listed as one of the major research projects of modernization of traditional Chinese medicine in Guangzhou, made a major scientific breakthrough in 2007, and found for the first time that Qingre Xiaoyan Ning not only has broad-spectrum antibacterial effect, but also can improve human immunity.
1986, the enterprise built a modern production workshop in the suburbs of Guangzhou by means of self-financing transformation, and fully implemented GMP transformation; 1989 was promoted to the national second-class enterprise, 1993 was selected as one of the top 100 pharmaceutical enterprises in China, 1996 passed the TGA certification in Australia, and 1998 passed the national GMP certification, becoming the first Chinese patent medicine enterprise in Guangdong Province.
Over the years, the company has attached great importance to the development of new products. Among the company's more than 600 employees, various technicians account for 30%. Now it can produce 1 1 multiple dosage forms and1more than 40 varieties. The product has remarkable curative effect, and it has been sold at home and abroad for a long time. Zhuifeng Tougu Pill, Zhongfenghuichun Pill, Qingre Xiaoyan Ning, Huazhi Suppository and Da Die Wanhua Oil, which are listed as national traditional Chinese medicine protection varieties, are well-known.
The company introduced modern marketing concept, changed from traditional marketing concept to modern marketing concept, took the market as the guide, strengthened marketing planning, strengthened product terminal promotion, continuously expanded sales channels and improved sales network. Now the sales network of enterprises has spread all over the country and abroad.
In the new century, under the leadership of the new leadership, the company has implemented the business strategy of "expanding outside and strengthening inside": expanding the product sales market and expanding the brand effect of enterprises; Internally strengthen the consciousness and means of modern enterprise management, all staff carry forward the enterprise spirit of "innovation and improvement, self-realization", step by step, towards the enterprise development goal of "solid market foundation, high technology content, excellent asset quality and sufficient enterprise stamina", work hand in hand with all colleagues in the field of Chinese medicine, actively explore the road of modernization of Chinese medicine, strive to open up the international market, and strive to carry forward the glorious tradition of Chinese medicine and protect people's health.