[2] Reporter: It is reported that your academic qualifications are suspected of fraud. You and your father are ordinary workers. Do you question your identity as a family of Chinese medicine practitioners? Zhang Wuben: When I have an opportunity to talk about these issues in the future, I will hold a meeting to tell the truth, and then we will see who is lying. Facts speak plainer than words. Reporter: Can you say it briefly now? Zhang Wuben: No need. Is it interesting? These are very simple things, I'll tell you later. But some people on the internet questioned this. In order to verify the authenticity of the information, the reporter conducted a telephone interview on May 10. Beijing Medical University is now affiliated to peking university health science center. Teacher Ma, who is in charge of student status management, told the reporter of Life Times that there were no graduates from this school in 198 1 year. No one named Zhang Wuben was found among the students registered in 198 1. In this regard, a familiar editor told reporters that Zhang had told her that she had dropped out of school before graduation. When the reporter called the School of Continuing Education of Beijing Normal University for verification, a female teacher told the reporter, "Yesterday, someone came to help Zhang Wuben with his diploma, saying that his original one was gone." The female teacher told the reporter that in 2000, the College of Continuing Education of Beijing Normal University did offer a major in Chinese medicine, and there was indeed a student named Zhang Wuben. However, at that time, this professional country did not recognize academic qualifications, and it was correspondence, so full-time was not needed. Mainly self-study and open-book exams. The profile of Zhang Wuben published on our website, with education background of 198 1 year, studied in the Department of Clinical Medicine of Beijing Medical University. In 2000, he studied Chinese medicine at Beijing Normal University. In 2004, the Ministry of Health was the first batch of senior nutrition experts. Zhang Wuben claimed to come from a family of traditional Chinese medicine. He studied medicine with his father at the age of 6 and has more than 20 years of clinical experience. Father Zhang Baoyang is a health care doctor of the party and state leaders. The staff of peking university health science center Admissions Office have also heard of Zhang Wuben's name. "It seems that it is not from Beijing Medical University." Teacher Ma, who is in charge of student registration verification, said that he studied in the Department of Clinical Medicine from 198 1 to 1989. "Impossible, the time is wrong, and there is no such long academic system." The staff of the Professional Appraisal Department of the Ministry of Health said that the professional titles are now evaluated by Ministry of Human Resources and Social Security, and the Ministry of Health will not give them to experts. The Ministry of Health once organized one or two nutritionist exams, but only took the primary exam. "It can only meet the employment problem, and it can't reach the expert level at all." So, what was Zhang Wuben doing before he became famous? It is revealed that he is an employee of Beijing Knitting No.3 Factory, which has been merged into Tongniu Group. The reporter called Tongniu Group, "Zhang Wuben on TV? He has retired and is not our employee. " The operator of the switchboard replied. The reporter then asked the relevant departments of the group about the situation in Zhang Wuben. In the 1980s, Mr. Zhu happened to work with him in the Third Knitting Factory. Among Zhang Wuben's many famous names, one is "Chief Dietotherapy Promotion Expert of Chinese Medicine Science and Technology Cooperation Center of Chinese Academy of Traditional Chinese Medicine". Searching on the homepage of Chinese Academy of Traditional Chinese Medicine, I can't find any news related to it. A staff member of the Academy of Chinese Medicine said: "He is not a member of the Academy of Chinese Medicine, but an on-the-job doctor hired by a subsidiary company of the Academy of Chinese Medicine."
The interest behind it: Why did Hunan Satellite TV choose Zhang Wuben?
Encyclopedia is a column created by Hunan Satellite TV in the form of talk show, which combines variety shows with health programs. Producer Li said that the selection of guests in the encyclopedia will be considered comprehensively. "Like Zhang Wuben, we learned from friends in the publishing industry that his books sold well, and the audience suggested inviting him to give a speech. We will understand and communicate with the guest to determine whether he meets the requirements of the program. " Li said: "It was said in the program that everyone should eat less fermented food because yeast may contain aluminum and lead. Later, we verified that synthetic yeast powder should contain these ingredients, so let him explain it again in later programs. "
Beijing TV once rejected Zhang Wuben.
At the beginning of 2009, "Yangshengtang" was the brand column of BTV science and education channel, and also won many "health masters". After several programs, many guests are hard to get a ticket, come to see a doctor, and published health books often become bestsellers. Wu Li, the producer of Yangshengtang, also felt the popularity of Zhang Wuben. Wu Li told reporters that many people asked him about Zhang Wuben and even wanted to entrust him with the name of Zhang Wuben. He can only explain to others that Zhang Wuben has never been invited to participate in his column, and he has never had a personal relationship with Zhang Wuben. Wu Li said that as early as the second half of last year, Zhang Wuben's agent had contacted him, hoping to publish it in Yangshengtang. After knowing the relevant situation in detail, Wu refused the other party's request. Wu Li said that many publishers have taken the initiative to come to the door, hoping to recommend their best-selling authors as guests; There are also some manufacturers of health care products who come to the door with money, hoping to help them publicize. "There is a cultural company running behind him." "According to the current performance, there should be a cultural company behind Zhang Wuben to help him operate." The head of a cultural company in Beijing, who asked not to be named, said that in addition to the production team, there is also an investment team behind many TV programs responsible for commercial operations. "Many cultural companies want to have an' identity' when talking about cooperation with the target audience. That is to say, cultural companies need to link a column to be more convincing." "In some big TV stations to do health programs, guests generally have to pay for TV stations, which is like a reality show. The price of a program is generally between100000 and 200000. " According to the person in charge, this guest became popular through TV, and his contribution will soon double. The cultural company will help him plan his later book publishing and other activities, and charge a lot of planning fees. "The people are very enthusiastic about paying the bill, and TV stations, guests and cultural companies all benefit from it."
Zhang Wuben's books are very profitable.
In Beijing Wangfujing Bookstore, Zhang Wuben's Eat Ill is displayed in the best-selling bookcase. The book was first printed in June 2009, and the second edition was printed in April 2009. According to the staff of a publishing house, there are two kinds of contracts signed between the publishing house and the author, one is a royalty contract and the other is a one-time payment contract. "The average author can only get 8% of the royalty contract, and very well-known people can even get 15% of the royalty." The staff member calculated an account for the reporter. If calculated according to the millions of copies sold in his book, the price of each book is 35 yuan, plus royalties, the profit from publishing this book is really considerable. Now it is said that the sales volume has exceeded 6.5438+0 million, and the benefits he can get are even greater.
A perspective of Zhang Wuben's sudden fame.
Three or four months ago, a kilo of mung beans was in 4.8 yuan, and now a kilo of mung beans in the wholesale market has reached 10 yuan, and its rapid trend will knock down the garlic that was in the limelight before. At the turn of winter and spring, while the price of mung beans is hot, a rumor that "mung bean soup can cure all diseases" spread like wildfire. In February of this year 1, Hunan Satellite TV Encyclopedia broadcast an issue of "Zhang Wuben talks about health preservation", which made Zhang Wuben famous overnight. His book "Eat Illness Back" has become a dark horse of major bookstores and websites. The cover of the book reads "Breakthrough in four months 1 10,000 copies". From Zhang Wuben's mouth, the theory of mung bean soup and long eggplant has almost reached the point of curing all diseases, and it has also thrown out shocking statements such as "80% diabetes is misdiagnosed" and "antihypertensive drugs can cause cerebral infarction and renal failure". At present, it is difficult to find the first clinic in the five clinics in Zhang Wuben, and the sales girl in the clinic recommends those patients who can't get the number to buy CDs and books in Zhang Wuben.
Deified mung bean
"Drink: mung bean soup! When I told you, people in China used to have tumors. Why will it gradually disappear? The method used is mung bean soup. Mung bean soup is nourishing liver and cooling blood. What is the liver for? Western medicine is called detoxification, and Chinese medicine believes that the main function of the liver is to disperse and regulate qi. Isn't qi blocked? Therefore, it is necessary to use mung bean soup to nourish the liver and achieve the purpose of conditioning qi. " This is a passage from Zhang Wuben's "Illness after Eating". Known by many fans as "the first person in Chinese medicine dietotherapy". In Zhang Wuben, whether it is to treat myopia, hypertension or cancer, there is no panacea in the prescription, and white radish, mung bean and long eggplant are indispensable. He claimed to have used them many times to cure dozens of common and difficult diseases such as lung cancer, diabetes, cardiovascular and cerebrovascular diseases and pneumonia. After mung bean was deified in Zhang Wuben, the price began to soar.
"I thought he was unreliable a year ago."
Last night, Mary (pseudonym), who lives near Xidan, was ordered by her mother to ride a bicycle to carry 20 kilograms of mung beans home. "This is bought in line, and the mung beans at home are consumed too fast." Since watching Zhang Wuben's program on TV, Marley's home smells of boiled mung beans every day. "There are several such hutongs, and the family is like a big sauce factory every day." As soon as I got home, my mother took Mali's mung beans, grabbed a few and threw them into the pot. She looked up at the time and closed the lid. Marley shook his head and walked out of the kitchen. "My mother has a little high blood pressure. It's good this time. After watching the program, drinking mung bean soup is the same as drinking water. I don't listen to any advice. " Marley's mother used to be a very thrifty person, and she couldn't bear to throw away the leftovers two days ago. "Now she has to dump two or three pounds of boiled mung beans every day, which is unambiguous." My mother stood in the kitchen for five minutes, turned off the fire and the water turned dark green. She shouted to Marley outside the house, "You should drink some wine at night, too. The teacher said that drinking this is good for your health. " "I heard about Zhang Wuben at the beginning of last year." Marley recalled that he found a CD at home, and the name of the lecturer of Chinese medicine was Zhang Wuben on the wrapping paper. Marley, who was very interested in medicine, watched it for ten minutes and then threw it away. "The CD is too shoddy and the shooting is poor. The main reason is that something he said is wrong. He doesn't even know the difference between Chinese medicine and western medicine on spleen, which confuses many concepts. I thought this person was unreliable at the time. "