Milk tea in Mongolian Plateau and Central Asia has never changed for thousands of years, and it is still a necessary drink for daily drinking and hospitality. Milk tea has the dual nutrition of milk and tea, and is one of the home-cooked dishes, which is popular all over the world.
By the end of the third quarter of 20 18, the number of ready-made tea shops in China had reached 4 10000, an increase of 74% in one year. With the arrival of a new generation of consumption upgrading, the tea market in China is moving towards a new tea age after experiencing the powder age and street age.
The Internet has played a vital role in the development of milk tea market, which is similar in the past two years. Internet celebrity milk tea? During the concentrated outbreak period, all kinds of milk tea directly or indirectly promoted the brand development through online marketing, and also let many people in the industry see the economic strength of online celebrities and enter the online channel market on a large scale. However, the cycle of online celebrity tea shops is generally short, and several explosions are very popular. However, due to the low barriers in the milk tea industry, a few days after the explosion of a brand, other brands will launch similar products, and will soon be replaced by new online celebrity brands because they can't continue to export explosions.
In addition, milk tea brands established since 20 14, such as hi tea and milk snow tea, have positioned themselves as? New tea? Instead of blending with powder, it focuses on the combination of fresh tea and fresh milk, and the shop decoration is more exquisite, attracting a group of young people whose consumption concept has changed.
Tea has a profound cultural heritage in China, which has lasted for thousands of years. However, milk tea, like coffee, is addictive to some extent.
Milk tea is added with milk, sugar and other ingredients, which makes it more sweet and mellow, has a shallow taste memory and is not easy to get bored. In addition, after more than ten years of development, the existing tea has gained a large number of loyal female audiences and become the first choice for shopping, leisure and entertainment.
Although shout? A cup of milk tea is three pounds fatter? Some young people are still buying milk tea, but? Healthy? Fruit tea seems to be a better choice, because they want to satisfy their appetite and don't want to get involved in too much fat.
After smelling the needs of consumers, tea shops have also taken action. Do you like tea? Fleshy fruit? Series,? A glass full of fruit? Series, Antlers Lane? Fruit special? Series, is there snow tea? Dominant fresh fruit tea series
Milk tea has brand success and brand failure. There are many brands of milk tea, which leads to chaotic competition in the milk tea market. And then what? Chaos? What does this mean? It means that the competition pattern of the whole milk tea industry has not yet been fully formed. As long as the brand of milk tea has its own unique creative products, it will certainly stand out. Therefore, as long as you find the right positioning in the early stage, the late marketing will be half the battle.
To sum up, the milk tea industry is in the sunrise industry, which not only has broad development prospects, but also has reason to believe that it will still have great development potential in the next few years.