According to the "Panoramic Survey and Development Strategy Research Report of China WeChat Business Industry in 20 16-2020" issued by china electronic chamber of commerce WeChat Business Committee, by the end of 20 16, there were nearly 30 million WeChat business employees and the sales of WeChat business brands reached 500 billion yuan. In 20 17, it will maintain a growth rate of more than 70% and release 860 billion yuan.
Wechat business is based on the mobile Internet, with the help of social software as a tool, people-centered and social as a link. Wechat business = consumer+disseminator+service provider+entrepreneur.
Wechat business has gone through the stages of speed, product, team and brand. Next, it will develop towards the trend of building a complete WeChat business ecosystem, forming a complete business closed loop, and the upper, middle and lower reaches will cooperate and promote each other.
Upstream: supply chain → manufacturing industry;
Midstream: brand company → operating TP;
Downstream: agents → entrepreneurs → consumers.
Extended data:
Example:
At the beginning of the year, Longjingshan Agricultural Development Company was established to help poor households in poor villages. There are many farms and manors, including Shengmaogui Tea Planting Family Farm, Qingtailing Tea Planting Family Farm, Longjingshan Natural Farm, Daqing Bamboo Chicken Breeding Family Farm, Shuanglongqiao Ecological Picking Garden, Husanbao Grass Chicken Breeding Family Farm, Zhao Jian Grain Planting Family Farm, Shunxiang Food Co., Ltd. and Jun Jun High-quality Rice Planting Family Farm.
Through the production mode of "company+cooperative (family farm)+poor households", the large-scale operation of large households promotes the development of characteristic aquaculture of surrounding poor households. The WeChat business position cultivated by the company has broadened the sales channels for farmers and many poor households' characteristic agricultural products.
At present, 32 poor households' agricultural special products have "settled in" the company's finished product warehouse, ranging from 1000 kg of rice to 50 earth eggs. Eco-products such as pollution-free rice, earth eggs, ecological lotus seeds, Shan Ye tea and Shan Ye tea produced in Xiaqiao Village have been promoted through Taobao website, "Conscience Agriculture" WeChat business platform and WeChat circle of friends, so that the agricultural special products of poor households are "not worried about selling".
Baidu encyclopedia wechat business
Yaocun Township, langxi, People's Daily Online: WeChat business platform pushes and sells agricultural special products of poor households.