First of all, sales channels

1. Although the wine market is good, it is an industry with great potential and good profits compared with mature wine markets such as foreign wine and liquor. According to my five-year experience in wine sales, sales channels are one of the factors that affect profits. There are many links between wineries and consumers in China, one of which is the wholesale link of dealers. They wholesale a large number of goods from wineries or import traders, ranging from 100 pieces to warehouse orders. Although the volume is large and the price is low, this wholesale-oriented business model requires a strong capital flow, with tens of thousands to hundreds of thousands and millions of inputs for a batch of goods, and the gross profit margin may be 65,438. If you take back a bottle of ordinary table wine by 18 yuan, you can add about 2-5 yuan to the tobacco and alcohol company that comes to pick up the goods. The more people get the goods, the less they earn, which is small profits but quick turnover. If the sales network is not very good, it may be necessary to further explore the market, recruit people to run business and hold tasting meetings, which is really not easy.

2. If your sales channel is aimed at customers such as consumers and direct drinkers, the profit is still considerable. For example, if you bring ordinary table wine back to 25 yuan, you can double it and sell it in 50 yuan. The profit is maintained at 50% or even higher, but there is a difficulty that consumers usually buy from a single unit. If there are many, they will start from the whole box, and the quantity is relatively small. Although your profit rate is high, the costs such as rent and labor are reduced. Doing the same promotion, tasting in suits and ties, boasting, and putting a wine with more than 100 in Bordeaux is not of great tasting significance, just saying that you doubt your life and you can't buy it. This job can't be resisted by ordinary people, so different sales channels do different jobs and bring different profits.

Secondly, talk about sales.

1, sales both for wholesale channels and group buying channels of individual consumers need to increase sales. When you come back with a batch of goods, red wine is no longer red wine, but a commodity that needs you to realize various costs, so you need to constantly expand your sales channels, wholesale and group buying channels, recruit salesmen to open up markets, establish good relations with the upstream, and strive for more resources to help you consume inventory faster. After doing it for a long time, you can feel that profit is second to business, and the most important thing is inventory turnover and capital flow. Without a certain sales volume, it is difficult for you to get a lower price with the upstream. One yuan less, one yuan more. And improve your position and influence in the market, all of which are related to your sales scale;

About the development of wine

1. Compared with mature markets such as foreign wine and liquor, the profit of wine is considerable, but the difficulty is that many wine brands are immature and consumers' awareness of the market is not high. You need patience, money and ways to invest. If you expect to be an agent of a so-called red wine brand, you can get rich overnight. That era has passed. Maybe you have opened a winery in the street, and there may be a new winery in a few steps. Your competitors. So every line needs to be treated rationally. I hope today's answer will make you gain something!

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To be a good liquor agent, we must first understand the quality, taste and price of the liquor we represent. Secondly, you must have a full understanding of this product and like to drink this kind of white wine yourself. Only if you like it can you achieve higher and higher; Thirdly, it is particularly important to have the support of the head office in all aspects, especially for novices who lack liquor marketing experience.

Second, know the profit of your liquor agent.

Generally speaking, the profit of acting as an agent for famous wines is relatively low, because the price is relatively transparent, and you can choose local liquor brands, and the profit will be higher. For example, Wang Ze's liquor service, at the same time, the profit of liquor agents depends on the channel. If it is a wholesale market, in order to take the volume, the profit of a single piece of liquor is relatively low, while the profit will be higher if it is sent to a supermarket or grocery store. For many commodities, the profit of retail link is very high, and liquor is no exception. For example, if a bottle of King wine is delivered to a restaurant at the price of 260 yuan, it needs at least 280-350 yuan at the table.

Third, prepare funds.

How much does it cost to be a liquor agent? In fact, there is no accurate figure for this problem. If you represent Wang Ze, it may be tens of thousands to hundreds of thousands, and it depends on how big the area you want, whether it is a county or a province. Every liquor manufacturer has different investment standards, and finally you need to talk about it yourself.

Finally, to be a good liquor agent depends not only on the liquor itself, but also on how you promote it.

See what brand you can represent, individual good brands can live well without knowing how to do it, but more importantly, even if they know how to do it, it is difficult to do it well, the competition is too fierce, and the market has passed the growth period. If you don't have good resources, invest carefully.