1, do your homework before communication, of course, according to the current situation of your product. Products have different communication needs at different stages and at different times, so before communication, you must think clearly about what you want to talk about products or customers.

2. Unequal information is very important for the transmission of effective information. Whether you are familiar with the doctor or meet for the first time, you should pay attention to the transmission of effective information. Everyone here must understand that when we make house calls, you are just one of many doctors, and doctors must receive more information than you every day.

3. Scene communication, considering people's emotional changes and being flexible. Most medical representatives communicate with people in the hospital scene, which is not closed and quiet, but always in a dynamic balance. Always pay attention to the doctor's reaction, don't delay others' business, and stop taking medicine as soon as possible.

Brief introduction of medical representatives:

Medical representatives are responsible for the promotion of related drugs. Some run hospitals, and the clients are doctors. Some are in charge of pharmacies, and customers are dealers. Strong communication and coordination skills are required. At present, there are more than 2 million medical representatives in China.

The role of medical representative was first introduced by joint venture pharmaceutical companies. From 65438 to 0988, a joint venture pharmaceutical company in the south took the lead in "cultivating" a group of medical representatives for the society. Other pharmaceutical companies have followed suit, and medical representatives have mushroomed.