In business, color is generally regarded as a "silent salesman", which can immediately attract people's attention, convey business demands and create a standard color for corporate image, thus helping enterprises to better market. Don't use colors casually, but combine your own characteristics and give full play to the role of colors. For example:

1, blue

Because blue has a stable, rational and professional image, in commercial design, most products or services that emphasize efficiency and technology choose blue as the standard color of enterprises. In Jewish belief, blue symbolizes sacredness. Egypt wears blue clothes to ward off evil spirits. European aristocrats are usually called "aristocrats".

2. Black

Black is one of the most mysterious colors, symbolizing power, wealth and nobility, and technology can often arouse people's sense of nobility and elegance. Many high-tech products, such as televisions, sports cars, cameras, stereos, instruments, etc., mostly use black, and black is also commonly used in space design of some special occasions.

Most daily necessities and clothing designs use black to create a noble image. It is also an ever-popular main color, which is suitable for matching with many colors.

3. Green (surname); green

Green is a color that people often like to use. Green symbolizes nature, environmental protection, health, luck, youth and vitality. Green is the color of nature, and it is a kind of therapeutic color. Green should be the color commonly used by surgeons in operating rooms.

In most European and American countries, green is an auspicious color, symbolizing safety and freshness. Green is an environmentally friendly color, which is often used in the advertising design industry.

4. yellow

Yellow is a cheerful and moving color, which cannot express serious and solemn information.

Orange is bright, gorgeous, healthy, excited, warm, happy, brilliant and easily moved. The coordination of orange and red can effectively stimulate people's appetite. Orange+yellow is often used in the commercial design of fast food industry because of its cheerful and energetic characteristics. People often use orange as a decorative color, such as the orange hotel in Beijing.

5. Red

Red is the warmest and most active color in all color systems. Red represents auspiciousness, cheerfulness, enthusiasm, unrestrained, passion, fighting spirit and revolution. In many oceans, red symbolizes happiness and luck, and is used in many cultural ceremonies.

Extended data:

Choose a business card that suits you:

In today's social development, business cards and public business cards represent the corporate image of the company, so how to highlight the corporate image with business cards?

1, according to what the company's main business is (for example, the beauty industry, the style is warm and the colors match each other, while the energy-saving and environmental protection sector, choose fresh, clean and comfortable colors).

2. Match the main color of the business card according to the company's LOGO color.

3, according to the overall design style, choose the corresponding paper (don't know what paper to use, be sure to go to the store more, see or touch the materials yourself) or design the corresponding business card according to the selected materials first. In design, the color should not be exaggerated, and the text information should be accurate and prominent.