Selected planning of the company's anniversary celebration in 2022 (I) I. Scope of participants
1, leader of municipal branch, marketing manager at all levels of the whole system.
2. Sales staff: old sales staff, short-listed sales staff in the X anniversary contest.
3. Customers: key customers and X-anniversary feedback customer representatives.
Second, the purpose of the party.
1, X anniversary celebration.
2. Appreciate employees, commend advanced employees, and enhance the cohesion of China Life employees.
3. Be grateful to customers and cultivate more loyal customers.
4. Show corporate culture and corporate image to the society.
5. The employees and customers of the company * * * came back to verify the development course of xx National Life in X years and experience the hardships and joy of entrepreneurial development.
With the theme of gratitude, it finally touched all the audience.
Third, the form of the party.
1, the marketing X anniversary celebration party is grand and warm with rich connotations and profound cultural connotations, with the theme of gratitude. The content should be deeply rooted in the hearts of the people, let the audience sing, and fully reflect the good corporate culture of our company and the mental outlook of employees.
With the growth of the company as the background and the X anniversary of marketing as the main line, the whole party is divided into three periods, namely, "entrepreneurship, development and prospect". At the beginning of each chapter, employees' representatives (X names) read poems describing the company's current operation and characteristics, followed by performances with strong appreciation such as singing and dancing, folk art and acrobatics, interspersed with "xx National Life X Outstanding Contribution Management Award" and "xx Outstanding Contribution Management Award".
2. In addition to hiring professional or well-known actors, excellent programs should be selected from our marketing staff at all levels, and customer representatives (about X people) should be invited to perform programs, and the program content should be as relevant as possible to the theme of the party.
In addition, X insurance family members should be invited as mysterious guests, including X family members of managers, X family members of salespeople and X family members of team leaders. The host interviewed family members on the spot, or told touching stories about their employment, or indirectly experienced the hardships of the insurance industry, and supported their families in the insurance industry for the benefit of society.
3. Award setting: (subject to the competition scheme)
Outstanding contribution management award manager x section chief x manager x section chief x section chief x group training X.
Excellent service award, strong X for veteran salesman, strong X for newcomer and strong X for competition.
Top X loyal customers, top X wholesale premium and top X regular premium.
4. The party should provide each participant with luminous sticks, clappers and T-shirts of different colors to fully create a warm atmosphere; All the actors who took part in the performance wore professional clothes and stage makeup.
The whole party should be recorded and reported by the media and broadcast on TV.
Selected planning of the company's anniversary celebration in 2022 (II) I. Pre-preparation for the event
1. Require employees to know the time when the company was established and the achievements made in recent years, not only to understand, but also to be able to preach and teach; You can practice in the morning, afternoon and evening.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music at the venue should be based on enthusiasm. The morning meeting must be motivated and transferred to the enterprising spirit of employees.
3. Classification of invited customers: hardcore customers (who come to work for the Brotherhood) and new customers (referrals from old customers); Preheat mature resources (such as popular science collection) and stop serving customers (with good effect).
Second, the purpose of the activity
1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.
2. With the grand scene, provide a better platform for the introduction of old customers.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and achieve a high proportion of sales.
Third, the theme of the event
Warmly celebrate the large-scale celebration of the X anniversary of the founding of xx.
Four. Activity flow
1. Put some xxx corporate culture films and 20xx retrospective films before the meeting.
2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue.
3. Opening introduction.
4. Introduce the guests.
5. Speech by company leaders.
6. Speech by local leaders (can be replaced by typical customers).
7. Festival X performances (customer performances, employee performances, employees and customers performing together). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in a new form. )
8. Customers present calligraphy, paintings, plaques, etc. (Select 3-4 local honorary customers, and the leaders will take the stage to issue certificates, take photos, host interviews and give speeches to customers).
9. Keynote speech (expert lecture).
10, announcing preferential policies.
Verb (abbreviation of verb) prize setting
1. All customers who come to the event site will get a small gift (the gift depends on local preferences).
2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.
Intransitive Verbs Highlights of this Association (Invitation)
1. This activity is an unusual celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the marketing team in the past five years, but also bring the latest international frontier health care knowledge to the university. You will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.
2. This activity, with high specifications, is a highlight of elderly health care in Changsha this year.
3. On-site enterprise members will be invited to bring you wonderful talent shows for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model of old-age life.
4. The leaders of the Organizing Committee of the Quality of Life Control Project visited the site, participated in activities and answered questions.
Authoritative experts will make a special trip to give a keynote speech to bring you the latest knowledge.
6. All the old friends who take part in this activity will get a "souvenir".
7. The event site is colorful and the gifts and prizes are rich and varied.
8. Xiao Hui Group's series of products have received unprecedented preferential treatment, won numerous awards, and are extremely lucky. Customers can participate in various lottery ways, and the 1000 yuan grand prize is wonderful.
Selected planning of the company's anniversary celebration in 2022 (III) The xx anniversary of the company's establishment, reviewing the past and looking forward to the future, enhancing the company's cohesion and further building an excellent corporate culture. So it is necessary to vent this corporate culture through an anniversary celebration. So I invited xx Celebration Company to take charge of the whole celebration. The planning scheme is planned by the anniversary planning company, strictly referring to the activity planning scheme. After event planning, packaging and image promotion, during the experience of the guests participating in the whole celebration, they can arouse the guests' voices in business philosophy, corporate culture, integrity, corporate image and business model, leaving a deep and perfect impression.
The planning scheme of this anniversary is different from the new product release site planned by xx new product release planning company. You don't have to release new products, just celebrate, and you don't need to do any publicity activities. Theme of the 5th Anniversary Celebration: Time makes gold, sincerity makes brilliance.
The growth of the fifth anniversary of the enterprise has honed great success and vividly demonstrated the hardships and achievements of X years. It is the consistent adherence to the "sincere" business philosophy that has finally forged a solid cooperative relationship with customers and achieved the glory of each other's careers.
activity
20xx year x month x day
Xx: xx-xx: xx guests sign in in the morning, and the employees of the X activity execution company are responsible for the reception of the guests.
At noon, XX: XX-XX: All staff, customers and leading guests have the same luncheon.
At noon, XX: XX-XX: XX enterprise annual meeting.
Xx: xx-xx: xx thank you dinner and performance in the evening. The performance was planned by X Event Planning Company.
The location of the fifth anniversary celebration
(1)xx Hotel International Conference Center-lunch.
2) International Hall, Building X, XX Hotel International Conference Center-Conference.
Xx hotel international conference-thank you dinner and performance.
Selected planning of the company's anniversary celebration in 2022 (IV) I. Purpose and significance
Taking this opportunity to enhance corporate visibility and vigorously build corporate and brand images can be described as a rare opportunity for a famous teacher to become a master. With the help of the activity platform, publicize that General Manager xx won the "China mba Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for xx Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.
Second, the theme and slogan
Main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of xx modern city promotion, highlights the distinguished position of the participants in the modern business world, and proves that this is an elite gathering.
Reference slogan:
1, the source of business heroes.
2. Reshape modern business etiquette.
Third, time.
20xx year x month x day (to be determined).
Venue: xx Golf Course of xx Hotel (press conference venue).
Four. Object and scale of activities
The main target of this activity is high-level figures who are outstanding in xx business circles and customers with purchasing power. In order to play the role of media and oral communication, a necessary number of journalists and the owners of the original xx company development projects (such as xx Bay, xx Garden, xx, etc.). ) have been invited.
1, xx business leaders (number).
2. Expected major customers (number).
3. Owner of 3.xx Bay (No.).
4, news media reporters (number).
5. Employees of 5.xx Company (number).
6. Agency staff (number).
Total: How many people?
Verb (abbreviation for verb) activity organization and information
The activity arrangement is roughly divided into three parts, namely the morning press conference, the noon golf match and the evening banquet. Various forms and rich materials.
1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by xx Entrepreneurs Association and undertaken by xx Company.
2. This activity is aimed at xx enterprise leaders, intended customers, owners, news media friends, developers' staff and employees of agency companies;
3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet:
A. Press conference: invite the leaders of xx Entrepreneur Association to speak, and the representatives of developers will review the achievements of the enterprise in X years, introduce xx projects and xx clubs, and suggest inviting authoritative persons with experience in establishing famous clubs in Guangdong or celebrities belonging to a club to talk about the club.
B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of xx Mountain. All participants who are interested in golf can sign up for the competition if they are interested in big customers. The purpose of this tournament is to pave the way for the establishment of the club and the sale of the project.
C. Friendship Banquet: The purpose of the banquet is to close the emotional distance in a simple atmosphere. Awards will be presented at the banquet by the Business Leaders Competition, and xx projects will be recommended. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.
4. The general process of the activity is as follows:
Attendees attend (xx Hotel) → press conference (speeches by leaders of xx Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest Club and xx Hotel) → noon work and rest (xx Hotel) → golf competition (xx Golf Course) → networking banquet (leaders' summary speech, banquet party, awards interspersed in the above activities, project recommendation, xx Hotel) → the whole day ends.
Organization channels of intransitive verbs
Xx Entrepreneurs Association sent a letter calling on its members to participate in this activity. In addition, other methods are added.
1. In the name of xx Entrepreneur Association, issue the concept construction and invitation letter of this project to members of the association and media reporters by direct mail;
2. The developer invites his business friends and customers in xx Bay by letter or telephone.
Seven, publicity methods
This activity mainly selects xx, a famous magazine in the real estate industry, and xx Morning Post, the newspaper with the largest circulation and the greatest influence in xx, and effectively promotes it in combination with the live promotion of TV programs.
1, pre-conference publicity:
1. xx published a preview of the event, introducing xx Company, its general manager "China mba Hero" and xx Club in a soft form, focusing on ... modern cities.
B, combined with the project image publicity, the latter edition of xx Morning Post published a notice with a brief introduction to ... General Manager and ... Modern City.
C. distribute sales brochures and invitations by direct mail.
2. On-site promotion:
A. Press conference: stating the performance to prove the strength of the enterprise; Guangdong guests mobilized participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs.
B. Golf Competition: The golf course passes through the arch, and the publicity cloth of the project and the club and the advertisement of Shuang Ye are hung, emphasizing putting them in, few but fine, avoiding distracting the guests, and focusing on setting off the elegant and serious leisure atmosphere;
C. Friendship Banquet: distributing publicity materials related to the project and the club. On-the-spot publicity creates a festive and lively atmosphere, which symbolizes the glory and thriving achievements of the enterprise for ten years and indicates the smooth success of the activity.
3. Post-event publicity:
A, "xx" reported the activities and announced the winners.
B. The full-page article at the bottom of xx Morning Post reports the activity site with pictures, publishes the list and introduces xx Modern City.
D, ... The Golf Club will broadcast a TV program to guide the audience to pay attention to this modern city.
Eight, the effect evaluation
1, press conference is a powerful means of news copywriting, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.
2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to develop membership services for the club. Participants can experience the noble style and excellent activity organization ability of the club during the activity.
3. The atmosphere of the fraternity is simple and pleasant, which is the easiest to cultivate friendship and tap customers, and further deepen the effect of the previous two activities.
In order to develop better, the task of this activity is to establish a good image of the project, attract potential customers and promote modern cities. And this activity is in the primary stage of marketing promotion. "A good beginning is half done", so we must work together to make it go smoothly. I believe that under the leadership of our innovative leaders, there will be a good result that will surprise you!