Open the door. Xinhua Bookstore is scheduled to open in the second day of junior high school, and will make a "cultural gift package for pressing the age" by setting up new year's theme book stalls, selecting books and diversifying products, so as to provide reading guidance for book lovers. During the Spring Festival, Xinhua Bookstore in cities and counties in the province will hold folk culture lectures and "Cultural Fair" and other activities. Cultural celebrities and folk artists will enter the bookstore to welcome the New Year with readers. Bookstores in the province will also cooperate with streets, towns and villages to carry out activities such as sending books to the countryside and sending them to the grassroots.