False propaganda of weak alkaline water. Experts say that you don't have to care too much about the pH of water. They randomly choose an alkaline water consultation function on the e-commerce platform, and the customer service can give a reply that "regular drinking can balance the pH value". Weak alkaline water is falsely advertised, and experts say that it is not necessary to pay too much attention to the pH of water.
The false propaganda of weak alkaline water, experts said that it is not necessary to pay too much attention to the pH value of water 1. The advertisement of weak alkaline water in the market has been expanded to prepare for pregnancy, relieve constipation and gout. However, because these products do not get the "police tactical unit" of health food, they promote health care and even medical functions, or involve false advertisements.
On the morning of March 28, "CCTV exposed the chaos of soda marketing" boarded a hot search. According to CCTV, some water companies claim that alkaline water has therapeutic effect. According to its investigation, alkaline water cannot replace drugs. Although sodium bicarbonate has a certain effect on relieving gastric acid or alkaline urine, compared with clinical medication, taking weak alkaline water containing 200 mg of sodium bicarbonate per liter as an example, drinking 7.5-/kloc-0.5 liters is the prescription dose of oral sodium bicarbonate tablets for one day.
Finance and economics. Com search on the online e-commerce platform noticed that many soda brands are still promoting health care and even medical efficacy. Among them, Robust, Shudayuan, Beidahuang and other brands of natural soda mentioned that it can adjust the pregnancy status, ease the pregnancy reversal, improve the quality of breast milk during lactation and promote postpartum recovery.
Brands including Shu Dayuan and Volcano God also promote the benefits of weak alkalinity, which can relieve lactic acid accumulation, delay aging, excrete uric acid and relieve constipation and gout. Bamai also claims that its advantage is that "people with low immunity, people with poor memory and people with insufficient sleep all drink".
Image source: screenshot of online soda shop
Caijing.com consulted the customer service of the above brands as a consumer. Some brands say that the benefits of home-made soda water for pregnancy are similar to folic acid, which can regulate acid-base constitution and control stomach acid. If you want to relieve morning sickness, you usually drink 3 bottles a day (440 ml per bottle). The reason for relieving lactic acid accumulation is that water containing Na+ ions can adjust osmotic pressure and contribute to the dissolution and transportation of metabolites in the body. Weak alkaline water containing a certain amount of HCO3- ions can neutralize lactic acid and relieve exercise muscle pain.
According to Caijing. Com, Article 17 of the Advertising Law mentions that except advertisements for medical treatment, medicines and medical devices, any other advertisements are prohibited from involving disease treatment functions. 20 16 health food declaration function is defined as 27 items, mainly including enhancing immunity, improving sleep, relieving physical fatigue, relaxing bowels, etc.
In July, 2020, the Advertising Supervision and Management Department of the State Administration of Market Supervision issued the article "Qualitative Discussion on the Publicity and Health Care Function of General Food Advertising". It is mentioned that the first paragraph of Article 38 of the Regulations for the Implementation of the Food Safety Law stipulates that foods other than health foods may not claim to have health care functions. The so-called "claim" can be disclosed in the label description of the product or through the carrier of the advertisement.
The article also said that Article 28, paragraph 2 (2) of the Advertising Law stipulates that if the performance and function of a commodity do not conform to the actual situation and have a substantial impact on the purchase behavior, it can be considered as a false advertisement. General food advertising promotes health care function, which is a false description of the performance and function of general food itself, which is easy to cause misunderstanding by consumers and can be characterized as false advertising.
From the online shop observation, most of the above-mentioned sodas did not apply for the "police mobile unit" logo of health food. In this regard, Kai Zhong, director of Kexin Food Health Information Exchange Center, told Caijing.com that the acid-base balance in the human body is a normal physiological function. It's better to eat normally than how much soda you drink. If you have a disease, choose a regular way to treat it.
Regarding the fact that soda does not have a "police tactical unit" to promote health care and even medical functions, and Zhu Junxiang, an analyst in China food industry, said that this behavior has compliance risks or is suspected of violating regulations.
The false propaganda of weak alkaline water, experts said that it is not necessary to pay too much attention to the pH value of water. Although the health scam of "treating diseases with alkaline water" and "acid-base physique theory" has long been exposed, there are still water companies in the market promoting products with alkaline water as the concept. Recently, a water enterprise in Kunming, Yunnan claimed that alkaline water had therapeutic effect, and the local market supervision bureau investigated the enterprises involved for the first time.
Enterprises suggest that they can cure diseases.
The propaganda of alkaline water attracts attention again.
"For health, drink alkaline water." This is the marketing slogan of "Shilin Tianwaitian" Natural Beverage Co., Ltd., a water enterprise in Kunming. On the official website of this company, the reporter saw that "alkaline life every day, new way of quality life" and other propaganda words can be seen everywhere on the home page. At the same time, the company also opened a column to introduce alkaline water and health series of popular science, alkaline treatment and other related content, and claimed the therapeutic effect of alkaline water on diseases in the form of small videos.
In addition, the reporter found that the company also posted some so-called "curative effect" videos on the official WeChat account, in which patients appeared to talk about the effect of drinking the company's alkaline mineral water, such as significantly reducing gout attacks and significantly reducing uric acid values.
In response to the publicity of the above-mentioned enterprises, the market supervision department of Kunming also intervened in the investigation of local enterprises involved in the first time and completely removed the products involved.
Lu Yi, Deputy Director of Kunming Municipal Market Supervision Administration, Yunnan Province: Some aquatic products were found to contain research instructions on the spot, and we require all the products involved to be removed from the shelves. At present, we are making a judgment based on relevant evidence. As long as the enterprise violates the law, we will resolutely investigate and deal with it according to law.
Hou Beili, lawyer of Beijing Kangda Law Firm: Alkaline aquatic products belong to the food category. If the enterprise publicizes the therapeutic effect, it will violate the relevant provisions of the Consumer Protection Law and the Advertising Law, exaggerate its role, easily mislead consumers and constitute false propaganda.
The marketing war has resumed, and the gimmicks are still there.
There is more than one brand of "effective" alkaline water. The reporter visited the market and found that there are various propaganda concepts such as PH 8-9, small molecular pregnant water, low sodium and low sugar. And how should consumers judge? Does alkaline water have an effect on the body?
The reporter randomly selected an alkaline water consultation function on the e-commerce platform, and the customer service can give answers such as "relieving the sub-health state caused by acidic constitutions such as high uric acid, gout and gastric acid, and insisting on using it will be more obvious" and "regularly drinking can balance the pH value". In some supermarkets and convenience stores, alkaline water with "efficacy" has also been welcomed by many consumers.
Experts said that at present, most consumers in China are still at the stage of only having health awareness and relatively lacking health knowledge. Many enterprises also take the opportunity to exaggerate and falsely publicize the concept of alkaline water.
As for the curative effect of alkaline water, experts say that alkaline water cannot replace drugs. For patients with gout or hyperacidity, sodium bicarbonate can simplify urine or relieve gastric acid. However, the content of sodium bicarbonate in weak alkaline water is very small. Compared with clinical medication, taking weak alkaline water containing 200 mg of sodium bicarbonate per liter as an example, the drinking amount is 7.5-/kloc-0.5 liter, which is the prescription dose of oral sodium bicarbonate tablets for one day.
Professor Zhu Wenli, Department of Nutrition and Food Hygiene, Peking University College of Public Health: The so-called relationship between water and chronic diseases, let me put it in a more popular way, in fact, is to drink enough water. For example, adults should drink 1500~ 1700 ml of water every day. As long as they drink enough water, they can prevent chronic diseases. They don't have to care too much about its pH and so on. It is best to drink boiled water.
In addition, experts remind that the role of drinking water is to replenish water in the body and has no effect on regulating physical fitness.
The false propaganda of weak alkaline water, experts said that it is not necessary to pay too much attention to the pH value of water. With the improvement of people's health awareness, people pay more attention to their own diet and life besides choosing "green", "organic" and "pollution-free" food. Even drinking water has begun to "pay attention". In recent years, more and more kinds of drinking water have been put on the market, and even promoted in the name of "health" and "treatment" ...
Shilin Tianwaitian, a well-known drinking water producer in Yunnan, is one of them. For a long time, manufacturers have exaggerated the nutritional value of alkaline water in the name of "treating diseases" and "neutralizing human pH" in order to improve publicity and increase sales. As everyone knows, all this is just "pseudoscience."
Acid-base constitution? Is alkaline water healthier? Break the rumors one by one
First of all, let me make a statement to you:
The so-called "acid-base constitution" is actually wrong from the beginning.
The first person who put forward the theory of acid-base constitution was Robert in 2002. Author oldham Young coined this word in his own title "Miracle of Acid-base Balance: Balanced Diet, Restoring Health".
In other words, the word "acid-base constitution" did not exist in health and medical circles from the beginning, but passed on the concept of "acid-base constitution" through the author's own ideas.
According to Robert's description in the book, he thinks that when the ph value of human body fluids is between 7.35 and 7.45, it is in a "weak alkaline constitution" and the body is the healthiest at this time. If the pH value is lower than 7.35, it belongs to acidic constitution and is more prone to illness or aging.
However, this statement was broken on 20 18: On June 2 of that year, Robert, the author of "Acid-base Miracle: Balanced Diet, Restoring Health", was sentenced by the court in San Diego, USA for practicing medicine without a license, neglecting his duty and defrauding patients. And bear huge compensation ... "
All this shows that "acid-base constitution" is pseudoscience from the beginning.
So, "Drinking alkaline water is healthier" is true or false?
Of course, it's also fake.
The theoretical basis of weak alkaline water health is "acid-base constitution". Merchants advocate that drinking alkaline water often can help neutralize the acidity of the body and make the ph value of the body gradually approach 7.35, thus achieving a healthy effect.
But in fact, 70% of the human body is made up of water. It is almost impossible to change the pH of human body by drinking water. In China, as early as 20 16, the Food and Drug Administration declared that "drinking alkaline water can change the pH of the body" was a rumor!
To sum up, whether it is "acid-base physique" or "drinking alkaline water for health", it is actually just a gimmick promoted by merchants, and there is no reference or possibility of any nutritional value. Xu Jian, a famous professor of rheumatology at Kunming Medical University, once joked that "the nutritional value of drinking alkaline water is not even as good as that of boiled water". On the other hand, if you insist on drinking alkaline water, it is not suitable for everyone. For a specific group of people, alkaline water will bring hidden dangers to health.