Half a month ago, there were only 4 million fans. In just over ten days, the number of fans has increased by more than 30 million. Currently, the number of fans has reached 45 million. It is definitely not just luck behind the explosion, but the combination of the right time and the right place. I will analyze these aspects in detail below.
1, Shi Tian (the platform is in the layout) The Shi Tian mentioned here is an effort to lay out a new way of playing "live scene teaching skills" on Tik Tok platform, which is also the need of society and platform.
In the past two years, the live broadcast of Tik Tok has given us a vulgar impression, with a bunch of online celebrities dancing and waiting for the big brother to reward us. However, at present, the live broadcast of Tik Tok has changed from "vulgar entertainment" to "learning" and "skills" live broadcast room. In the current live broadcast room, those who teach singing, learn driving licenses and learn English are often more popular, and users gain more real experience and dry goods.
At the same time, every once in a while, there will be a phenomenal network celebrity, from "big logo", "infinitely small light" and "classmate Zhang", which is by no means a natural development. Behind it is the process of Tik Tok sorting out "local life", "popular science knowledge", "beautiful countryside" and "national luck" in turn. Generally speaking, Tik Tok also follows the ethnic policy.
2. Geographical location (special period) The time when the fire broke out in Liu Genghong was just when most people stayed at home, which created objective conditions for the couple.
Throughout the country, people in many provinces and cities have to work at home, study at home and so on during this period. The boring life at home is bound to spend a lot of time and energy on mobile phones. After staying at home for a long time and sitting for a long time, exercise is very necessary. Moreover, in this special period, it is perfect to exercise and enhance immunity.
3. People and (capital is in operation) This may be something that most people don't know much about. Liu Genghong can have today, thanks to the strong team behind him, and the achievement is two-way.
When Liu Genghong had only 4 million fans, that is, before the live fitness explosion, he signed a contract with the well-known "Worry-Free Media" company in the industry. Worry-Free Media is a leading brokerage company among network celebrities, and has successfully hatched several millions and tens of millions of accounts. That is, the capital behind well-known accounts such as "Zheng Jianpeng" and "Spicy Dezi". The capital is fully operational, personal videos rely on natural traffic, and a large number of accounts rely on funds. Tik Tok, like Weibo, most of the hot spots and hot lists are set internally, so you can get on the list if you have money. This is the most critical.
Any tens of millions of online celebrities can't escape the fate of marketization. Behind its continuous success, there must be the support of the commercial system, coupled with the assistance of Jay Chou's Compendium of Materia Medica, Liu Genghong's shuttlecock kicking movement has become the key to open the flow.
To sum up, behind the outbreak of "on-site fitness" in Liu Genghong, it is not only luck, but also the inevitable result of the combination of "the right time, the right place and the right people".
Of course, the above are the main factors. Liu Genghong's success is also inseparable from his own efforts. Its positive, sunny and healthy image, hard-working and persistent spirit, and healthy and active fitness teaching skills. In short, good content is bound to have good traffic.