The prologue of customer audit is very important in the process of customer audit. Good opening remarks can help you to better retain customers and promote the relationship with customers. The following is some information about the opening remarks of customer audit that I have compiled for you. Let's have a look!

Customer audit 1 opening remarks

First of all, praise the customer as the opening remarks.

Everyone has the psychology of expecting compliments from others, and it is easy to notice proper compliments. Therefore, when visiting customers, praising your customers appropriately is an effective way to attract their attention. There are many compliments, such as appearance, clothes, temperament, speech, work, status, ability, character, character and so on. As long as it is just right, any aspect of the other party can be praised.

Second, put yourself in the opening position.

If a salesperson sells products blindly, talks too much about himself and boasts about his products, it will be difficult for him to attract customers. However, if the salesperson stands in the customer's position and puts himself in the customer's shoes, he will win the attention of the other party. Because for everyone, the biggest focus is to talk about things related to it, so salespeople should start by talking about customer information related to sales information and let customers pay attention to sales promotion. In real life, customers have a lot of information closely related to sales, which requires salespeople to choose and use it flexibly according to the actual situation.

Third, use the curiosity of customers to design opening remarks.

Using customers' curiosity to design opening remarks means that salespeople use customers' curiosity about strangers and items to directly turn their attention to salespeople's sales promotion, seize the time for customers to observe products, and convince customers that they may be ready to buy products if they know their true identity and intentions. It is common for salespeople to be rejected by customers when they visit them. When the salesperson is rejected by the customer, he can also take advantage of the customer's forgiveness and curiosity to attract the customer's attention and the other party's reconsideration for such a small request as "just say a word", which can often save the situation.

Fourth, promise benefits and benefits to customers.

In newspapers or on TV, we often see advertising promises such as "free …" and "buy two and get one free". This kind of advertisement can arouse people's interest in buying because it provides people with free benefits. When visiting a customer, especially for the first time, you need to catch the customer in a short time or in a few words, otherwise the possibility of rejection will increase rapidly. Therefore, it is very important to promise benefits and benefits to customers from the beginning. When it comes to a product or service, the first reaction of customers is "what's the use for me", followed by habitual consideration and rejection. Everyone has desires. Therefore, grasping the customer's psychology will directly make the customer feel that you can give him the opportunity to satisfy his desires, and the customer's heart will be more open, so that you can increase the chances of success.

Five, with irony as the opening remarks

In the impression of customers, salespeople always try their best to promote their products. Based on this fixed impression, if a salesperson introduces his own products as soon as he opens his mouth, he will inevitably be included in this fixed image and no longer pay attention to it. Therefore, breaking the customer's mindset is also a good way for salespeople to attract customers' attention.

For example, a salesperson of a refrigerator factory visited a wholesale manager and said, "Would you like to sell 500 refrigerators?" When the words are spoken, they will attract the manager's attention and make him happy to talk to himself. In fact, this is the difference between "buying" and "selling". But if the salesperson says the word "buy", the manager certainly doesn't want to continue this conversation. He has a bunch of refrigerators there. Why buy someone else's? And the word "sell" just hit the nail on the head in line with the manager's expectations, but beyond his expectations, caused great repercussions in his heart. Taking irony as the opening remarks breaks the routine of salespeople and can effectively attract the attention of "stubborn" customers.

6. Thanks for the opening.

When visiting customers, salespeople can also start with a thank you. For example, "Hello, Manager Zhang, thank you very much for giving me the opportunity to meet. I know your work is very busy, and I appreciate you taking time out of your busy schedule. Next, I will try to make a long story short and briefly introduce our company's products. " To thank the opening is a good opening statement. First of all, everyone has such a mentality that when others thank him, it can usually arouse his self-affirmation. Secondly, China people all love "face". After you labeled him as "successful in career and busy in official business", you really thanked him and gave him enough "face". Thirdly, human nature is good, and refusing is an act that hurts feelings. When people refuse, they often unconsciously find an excuse to excuse themselves in order to escape the guilt of conscience. For you who come to the door during working hours, the best reason for customers is the specious excuse of "I am busy" and "I have no time". If the excuse of "knowing that you are busy" is debunked at the beginning, the customer will have to find a passable excuse, and you will gain time while he is thinking.

Customer audit 2 1 opening remarks, really great

Everyone likes to listen to good words, and customers are no exception. Therefore, praise has become a good way to approach customers. Praise the prospective customer must find out the characteristics that others may ignore, and the prospective customer knows that your words are sincere. If a compliment is insincere, it becomes flattery, and the effect is definitely not good. Praise is harder than flattery. You must think clearly first, not only with sincerity, but also with established goals and sincerity.

"Mr. Wang, your house is really beautiful." This sentence sounds like flattery. "Mr. Wang, your hallway is really unique." This sentence is a compliment. Here are two examples of opening remarks praising customers. "Manager Lin, I heard from Manager Zhang of XXX Company that it is best to do business with you. He praised you as a warm-hearted and frank person. " "Congratulations, President CAI. I just read about you in the newspaper. Congratulations on your election as one of the top ten outstanding entrepreneurs. "

2. Celebrity effect: mention an influential third person.

Tell the customer that a third party (the customer's relatives and friends) asked you to come to him. This is a roundabout tactic, because everyone has the mentality of "looking at the Buddha instead of the monk", so most people are very polite to the salesmen introduced by relatives and friends. For example, "Miss Liu, your classmate Mr. Wang recommended me to come to you. He thinks you may be interested in our Internet marketing platform because these products have brought many benefits and conveniences to his company. "

Although it is very useful to publicize your own methods under the banner of others, you should pay attention to the truth and not make it up yourself, otherwise once the customer checks it up, it will reveal clues. In order to win the trust of customers, it would be better if you could show your business card or letter of introduction.

3. Use curiosity to arouse interest.

Modern psychology shows that curiosity is one of the basic motives of human behavior. Liu Jiaoshou of Jackson State University said: "Exploration and curiosity seem to be the nature of ordinary people. People are often familiar with and concerned about mysterious things. " Things that customers are unfamiliar with, don't know, don't know or are different often attract people's attention, and salesmen can use everyone's curiosity to attract customers' attention.

A salesman said to a customer, "Lao Li, do you know what the laziest thing in the world is?" The customer is confused, but also curious. The salesman continued, "it's the money you hide and don't use." They could have used it to buy our air conditioner and let you spend a cool summer. "

A carpet salesman said to his customers, "You can carpet your bedroom for 16 cents a day." The customer was surprised, and the salesman went on to say, "Your bedroom is 12 square meters, and the carpet price in our factory is 24.8 yuan per square meter, so it needs 297.6 yuan." Carpets in our factory can be laid for 5 years, 365 days a year, so the average daily cost is only 16 cents. "Salesmen create a mysterious atmosphere, arouse each other's curiosity, and then, when answering questions, skillfully introduce products to customers.

4. Distinguish and emphasize that you are different.

Salespeople should strive to create new marketing methods and styles and attract customers' attention with novel methods. A Japanese life insurance salesman wrote the number "76600" on his business card. The customer was surprised and asked, "What does this number mean?" The salesman asked, "How many meals do you eat in your life?" Few customers could answer it, and the salesman went on to say, "76,600 tons?" Suppose the retirement age is 55. According to the average life expectancy of Japanese people, you still have 19 years of meals, that is, 20,805 meals ... "The salesman attracted customers' attention with a business card from Zhang Xinying.

5. Ask for customers' opinions and put a top hat on them.

Salesmen attract customers' attention by asking them questions. We find that some people in life are good teachers and always like to guide, educate others or show themselves. Salespeople deliberately find some questions that they don't understand, or ask customers for advice without knowing it. The average customer will not refuse a salesman who asks for advice modestly. For example, a marketing team is designing a health care product to enter the Shanghai hotel market: "Miss Wang, you are an expert in catering nutrition. This is a formula developed by our company. Please give us your guidance. What's wrong with the design? " Through this kind of praise, the other party will take the information and turn it over. Once attracted by different menu designs, marketing is completed.

6, the use of gifts, everyone has a greedy psychology.

Everyone has the psychology of being greedy for petty gain, and gifts are sold by using this psychology of human beings. Few people will refuse free things and take gifts as a stepping stone, which is both fresh and practical.

In face-to-face sales promotion, it is very important to say the first sentence well. Customers listen to the first sentence more carefully than the next. After hearing the first sentence, many customers will consciously or unconsciously decide whether to send the salesman away as soon as possible or continue the dialogue. Therefore, the salesman should seize the customer's attention as soon as possible to ensure the smooth progress of the sales promotion visit.

7, product performance display

Salespeople use all kinds of dramatic actions to express the characteristics of products, which can attract customers' attention best. A salesman of fire protection products is not in a hurry to talk after seeing the customer. Instead, I took out a fire suit from my bag, put it in a big paper bag, and immediately lit the paper bag with fire. After the paper bag was burned, the clothes inside were still intact. This dramatic performance aroused great interest from customers. The salesman who sells high-grade ties just said, "This is Admiralty's high-grade tie", which has no effect. However, if you knead the tie into a ball, then flatten it easily and say, "This is an advanced tie of the Admiralty", it will leave a deep impression on people.