Introduction to Miss Yan Today, I want to talk about several pits in the private sector, so that people who really like and insist on dedicating their youth in this industry can lose a few pits.
The abyss of feelings
Sell feelings as products, but ignore the essence of products.
There is no denying that when I opened my first homestay, my feelings played an absolute role. Stay away from the smog in the city, breathe fresh air and make friends with friends. Today, many media still want me to talk about my feelings of being a homestay. But I won't say it now, for fear of cheating.
I have come into contact with many people who run homestays and miss the feeling of being in my hometown when I was a child. I like to have a house arranged according to my own preferences in a clean tourist destination. What if there is no market? I am willful and drive by myself. After such a wonderful thing, all kinds of similar people came. What seems reasonable will not be known until the operation stage, and the feeling and reality are thousands of miles apart.
When all the feelings are truly implemented in B&B, it may be various negotiations with the landlord during site selection, OTA and Tuoke who are at a loss during the project operation stage, and it is more likely that the team stays up late to brush the toilet when they are unhappy.
All the guests will not pay for the host's feelings. Guests may be recommended by friends, or they may be awesome comments on OTA. Of course, first of all, the guests must have heard the name of your hotel. Let's not assume that we are Fan Bingbing, but think about how to make Fan Bingbing a passer-by. )。 The pit of feelings is that many people sell feelings as products and ignore the essence of products.
In the process of running a homestay, affection is only a necessary condition, not a sufficient condition. If you just open a shop with feelings, you will imagine that your homestay is full every day. I can only say hehe.
Make money pit
Opening a homestay casually can not only pick up girls, but also make a lot of money. Unfortunately, the B&B industry can make less than 50% profit. Please refer to various restaurants in the city by yourself. You think you have to wait in line for lunch. But in fact, after calculating the rent, decoration, labor and operating costs, the boss can only shed tears to his heart.
The same is true for homestays. In the most beautiful season, holidays and weekends, you find that several rooms are simply not enough. But what about working days? What about the cold winter? Do you want to pay the rent? Do employees need to be raised?
There are also homestays with occupancy rates above 90%? I really want to roll my eyes. As an actor, Zhao Wei earns 4 billion yuan a year. The extras earn 100 a day and have to stay in the theater all day. As a homestay, do you have the ability and luck to become Zhao Wei?
Site selection pit
The three elements of a hotel's success or failure are location, location or location. The three elements of the success or failure of urban real estate development are "lots, lots or lots". In the process of being a homestay, many people applauded. I just like it here.
The pit of site selection is not only a remote geographical location, poor landscape, poor accessibility of guests or a problem they don't like. The serious problem may be that the local government does not promote the homestay project, and it is difficult to handle all kinds of documents, so the homestay will not go on.
The landlord's personality also affects the subsequent development of the hotel. Many people who fell into the pit had to leave because they couldn't stand the difficulties of the landlord. Please refer to the site selection tips for the first factor of hotel success or failure.
I'm great. I feel hot
What is really awesome is that everyone thinks you are awesome, not complacent. Awesome B&B equals cow's products+high popularity+cow and stable service, which are indispensable. Awesome homestay products include many factors, such as good positioning, hardware construction, soft assembly ornaments, and various small details that match the positioning. Just a building, including design, construction, decoration and soft decoration, where there is a problem, it means that your product is not good.
In B&B, what guests can feel most is soft assembly decoration. All kinds of furniture, accessories, utensils and disposable articles should be unified in style. Perfect match with the overall style of the whole hotel. In my communication with various people, excellent products, supported by feelings, generally have strong personal traces and few problems. However, in terms of high popularity, only a few people with media background often play with ease.
Because high popularity has two cores, one is to talk about it later, and the other is to talk about it in a good channel. The lecture also has two different directions. One is one-on-one communication with guests, and the other is to contribute to the big coffee at various homestay exchange meetings. With this skill, the opening of good channels is also one of the contents that the host must cultivate.
Good promotion channels include both traditional Internet media and new media that are in full swing now. Of course, all kinds of comments and recommendations on OTA are objects that need attention and learning. In fact, the media resources are poor. Finding a person with a media background to take care of the promotion is the main problem that most homestays need to solve.
Of course, in the well-known homestays that everyone is familiar with, there are actually special media promotion departments to focus on this matter. With a high reputation, we can avoid letting B&B fall into the pit. Good and stable service has two points, one is good and the other is stable. Well, needless to say, everything that can be standardized is standardized. If you can't express transformation, please emphasize love. For example, a guest is lovelorn and drinks too much in your hotel. At this time, does the shopkeeper want to have a drink and chat with the guests? This cannot be standardized, but it is closely related to "good".
Stability is simple, and it has always been done with reference to good standards. Even if you just fell in love today, your mood is extremely bad.