The following information is expected to help you:
Health products are the popular name for health food. Article 3 of GB 16740-97 "General Standard for Health (Functional) Foods" defines health foods as: "Health (Functional) foods refer to a kind of foods that have the commonness of general foods, can regulate human functions, and are suitable for specific people to eat, but are not aimed at treating diseases." Therefore, in the promotion of products, there can be no related words such as efficiency and success rate. In today's society, the health function of health food is gradually accepted by the masses.
Health products are the floorboard of Chinese mainland, and are generally called dietary supplements abroad, including Hong Kong, Macao and Taiwan.
20 19 1.8, 13 The State Administration of Market Supervision and other departments jointly deployed a hundred-day campaign to rectify the chaos in the "health products" market.
First, health care products can't protect health.
The so-called health care product does not have health care function, but is actually a kind of food. The definition of health food in the National Food Safety Standard implemented on 20 15 is: food that claims to have specific health care function or aims at supplementing vitamins and minerals. That is, it is suitable for specific people, has the function of regulating the body, does not aim at treating diseases, and does not cause any acute, subacute or chronic harm to the human body. It can be seen that legally speaking, health care products are food, which has no special function and is no different from our daily food. All propaganda, whether claiming to cure all diseases or saying that people will feel good and effective after taking health care products, is deceptive. People's Daily once wrote: "At present, all health care products are deceptive without exception", mainly in this sense.
Second, the promotion of health care products is deceptive.
The common promotion methods of health care products are: free physical examination, free trial, free health consultation, experts and scholars introducing the special effects of products in public places, and issuing authoritative testing reports, famous factories and famous brands, producing health food with drug quality. All products in our factory have good effects. After purchasing products, they become members and then recommend others to buy them. The more recommendations, the higher the reward ","green, healthy, high-tech "and so on, but behind these temptations are marketing traps. Once fooled, the next step is to intensify profiteering sales until all the savings of the elderly are hollowed out.