Perhaps, as people often say, "A brave man doesn't mention his courage in those days", what caused Wu Bingxin, the richest man, to fall off the altar? Now, does he have a chance to return to the game competition in the market again?
First, struggle, young people form their own school.
In Wu Bingxin's childhood, there were no warm parents and brothers and no rich living conditions. He lost his parents in his early years and was raised by his eldest brother. He 1 1 years old only went to primary school, but he had to end his study career hastily because of life difficulties.
Perhaps because of the inferiority complex of not having attended school and the polishing of hard life in early years, 16-year-old Wu Bingxin successfully became a primary social accountant in the village through self-study and self-recommendation. In this way, he tasted the sweetness brought by his own efforts.
Young people's hearts are always restless, and Wu Bingxin is not content to stay in his hometown as a clerk. 1978, smart and capable Wu Binxin aimed at the future trend of reform and opening up and resigned to start a business in the sea.
But life is not a novel, you can grasp the opportunity accurately when you meet it, and you have to fight when you are diagnosed with physical problems? His liver had a serious crisis and was once life-threatening. But how could he want to be so depressed? I have to start from the small business around me, and making money is a little bit.
Having sold bean sprouts, opened a pastry factory and contracted a shopping center, Wu Bingxin, 48, saved some money. While treating liver diseases, we paid attention to the biological product "Tianan 85 1".
Second, because of illness, a health care product tycoon appeared.
Because of his perennial illness, Wu Bingxin studied many Chinese and western medicines and health products. The appearance of "Tianan 85 1" once again touched his sensitive business sense. This kind of health care product reagent, which mainly focuses on the middle-aged and elderly market, should have become the first shot in Wu Bingxin's health care product kingdom, but it didn't work, and the response of the product in the market was flat.
Just as he was looking at other products on the market, Shanghai Jiaotong University's "only 1" came into his sight again. After expert certification and his own experiments, he took the initiative to get in touch with Shanghai Jiaotong University and undertook the promotion and marketing of reagent oral liquid. This time, Wu Bingxin finally succeeded in creating his own world.
1989, Wu Bingxin and his son Wu Siwei founded Huainan Mainland Extension Marketing Co., Ltd., and formally started to set foot in the health care industry. Tuoxiao Company first promoted "only 1", supplemented by other medical equipment, and soon caught up with the health care products craze sweeping the country. By 1992, 15 subsidiaries had been established in China, with annual sales reaching1500 million yuan, and1000 million yuan in 1993.
Wu Bingxin, who made his first fortune in the health care industry, was not satisfied with cooperation. He began to try to develop and promote new health care products by himself. After numerous failures, Wu Bingxin introduced three kinds of oral liquid.
The market effect brought by three oral liquids is enormous. In just two years, the sales of only three oral liquids reached 2.35 billion yuan, and 1996 was far more than 8 billion yuan. With the aim of striking while the iron is hot, Wu Bingxin and his son went north. Seven years later, they became Beijing Zhu San Co., Ltd. with a registered capital of 654.38+0 billion.
As a professional health care company, his son Wu Siwei has set up health food factory and physiotherapy equipment factory in Beijing and Nanjing successively, and established a perfect chain network of health care service stores. A health care empire integrating scientific research, production and sales was established.
Third, prosperity will decline because of murder and industrial collapse.
Relying on the endorsement of experts and the government, the three companies hold more than 20 health products with independent intellectual property rights, and the developed market network is spread all over the country 12 coastal developed cities. At this time, the health care products market has been on the right track, people's scientific literacy is constantly improving, and the market has broken away from the initial barbaric growth stage and entered a relatively normal trading state. However, Zhu San Group still maintains a strong momentum.
From dozens of people in 1994 to 15000, there are more than 600 branches and more than 2000 offices. Except for seams in some parts of Tibet, the third factory is really spread all over the country, basically reaching the level of filling ducks.
In this way, Zhu San re-established his own "Chinese Medicine Empire" plan. This acquisition, which cost more than 300 million yuan, began to acquire state-owned medicinal materials companies on a large scale nationwide, with a total of 17. It also acquired Jilin Liuhe Pharmaceutical Factory as a whole, and purchased 5 1% shares of another 16 enterprises. In this way, these three plants even attracted Shi Yuzhu and Shi Yuzhu to Jinan to ask Wu Bingxin about marketing management.
Brush the floor, smash advertisements and shoot promotional videos. Zhu San has created countless new marketing strategies, which have been repeatedly imitated and carried forward by other enterprises. But at this time, a lawsuit that no one thought of became the beginning of the collapse of the reputation of China health care products market.
1996, an old man in Changde, Hunan province drank eight bottles of Zhu San oral liquid before his death, and his family took these three tablets to court. Changde Intermediate People's Court ruled that Sanban lost the case in the first instance and compensated the family of the deceased for 298,000 yuan. Three oral liquids submitted for inspection were also found to be unqualified. In this way, Zhu San Group suddenly became the target of public criticism. In just one year, sales plummeted from several hundred million yuan to less than100000. The factory stopped production unless production was reduced, and about150 thousand employees were forced to be laid off one after another.
The failure of the three strains made consumers more and more cautious about the real utility behind expensive health care products, which indirectly led to the cold winter in health care industry. But Wu Bingxin didn't completely give up three strains, and he continued to appeal.
Hard work pays off. 1999, three strains won the case, and the Hunan Provincial High Court rehabilitated three strains, and made it clear that the three strains of oral liquid were safe and high-tech products.
It is said that justice may be late, but it will not be absent. However, the late justice has failed to catch up with the tired market, and the depression of the health care industry can no longer be reversed. However, Wu Bingxin, who was deeply hit, still took tears to summon up courage to start over. Xin and his new career are waiting for more challenges.