In the workplace, you should submit a summary to your boss every once in a while. During this period, the sales performance was not up to standard. You need to write when summing up, and you need to write what you want to do in the future. Let me see with you how to write a summary of the poor performance of the clothing store.

The poor performance of clothing stores should be summarized. How to write 1 to improve the rate of entering the store

In order to improve the sales performance of clothing stores, we need to find ways to increase the rate of customers entering the store first. In order to improve the rate of customers entering the store, we need to work hard on the image of the store. If a clothing store can attract you to walk in, it must be a special design of the store, which makes you want to walk in at a glance. Now more and more attention is paid to visual merchandising, because a good store image can not only attract customers, but also enhance the visibility of the store. Shop image design mainly lies in window design and clothing store display design. Creative window always gives people a sense of mystery, deeply attracts customers, can effectively improve the rate of entering the store and greatly increase sales opportunities.

Improve the try-on rate

When the rate of customers entering the store increases, we need to find ways to increase the frequency of customers trying on clothes. A good way to improve the try-on rate is to show clothing products. Reasonable product display methods can increase customers' interest in clothing and improve customers' try-on rate. To improve the customer's try-on rate, it is also necessary for the clothing shopping guide to exert his own sales skills. For customers, they usually buy clothes suitable for trying on, so increasing the frequency of customers trying on clothes is also a way to increase the sales of clothing stores.

In view of the above two methods, there are more passengers and more attempts, so as to improve the transaction rate and customer unit price of clothing stores as much as possible. But to really improve the sales performance of clothing stores, it is necessary to improve the quality of supply and the aesthetic feeling of matching items.

Ways to increase the sales of clothing stores

First, let customers know about your clothing store.

The most taboo of opening a clothing store is that no one knows, and the existence of clothing stores is not known to everyone. How can there be sales performance? Therefore, if you want to promote your clothing store, you must strengthen publicity abroad. As the saying goes, "Gold monuments and silver monuments are not as good as the reputation of ordinary people." This step is a very important link, because a good beginning is half the battle.

Second, let customers stay in front of your clothing store for 3 seconds.

Although this step is subtle, it is the hope of sales. For customers, the first impression given by a clothing store is very important, so the store is very important. If you want customers to stay in front of the store, opening a clothing store needs to work hard on design and decoration, and the window layout is particularly novel, so as to successfully attract customers, make customers interested and involuntarily stay.

3. Invite customers into the store.

When customers stop in front of your clothing store, you should seize the opportunity to invite customers into the store as much as possible. This is the time to play the role of shop assistant. Salespeople should always smile, smile with affinity, make customers feel that you are kind, and greet customers politely.

Fourth, make customers interested in clothing products.

After customers enter the store, they should always pay attention to their every move and observe the changes of their micro-expressions. When a customer touches clothes with his hands, it shows that he is interested in clothes, so he should briefly introduce clothing products. After the introduction, you can ask the customer to try it on and highlight the selling point of the product. When customers find that clothes fit them when they try them on, they should echo them appropriately and add some compliments. When customers are more interested in products, they will consider buying them.

V. Promoting the completion of business

This step is very important for running a clothing store. If this step is not done well, the previous work will be in vain, so we must grasp this step well. To do this well, we must first be very familiar with our clothing products and price discounts, and let customers know the advantages of clothing products in the store. In this way, customers will have a sense of trust in your store, sell it at a good price, and clothes will be promoted quickly.

The poor performance of clothing stores should be summarized. 2. Brand

1, the positioning should be clear, suitable for what personality, occupation and age, so that specific target customers can understand the feeling of "this suits me" at a glance.

2. Salespeople should have a clear understanding of their own brands, such as brand positioning, personality, history, Jianghu positioning, competitors, industry situation, target customers, etc. How can customers have confidence in their own brands if they are not confident and familiar with them? In the investigation, it was found that many agents did not adequately train the shopping guides and gave the sales pressure to the store manager, which was very irresponsible and very serious to the brand and sales.

Second, the product

1. Out of stock is a "sales killer". Make regular inventory, make sales forecast, adjust commodities and break commodity records. In any case, the integrity and quality of the goods must be guaranteed. You must be able to clearly know what goods are put in where, which sizes, which colors, how much stock they have, and what kind of customers they are suitable for. For example, in order to compete with other stores for supply, a brand store does not hesitate to fool the head office: at present, customers have been confirmed. Also, when shopping malls promote sales, the number of people will generally increase suddenly. Don't wait, relying on the mall or headquarters will force you to get the goods. All shop assistants should have the consciousness of "striving for more goods to sell more" and ask the headquarters in advance.

Ask for commodity support.

2. Clear product style is very important. It can help customers know what they need. Successful and mature brands have unified product styles, distinctive series and themes. It is easy to form repeat customers and loyal customers.

3. The maintenance and cleaning of goods can not only keep you busy in your spare time, but also keep the goods fresh and naturally attract customers.

All salespeople should have this awareness: what are the main passenger flow characteristics of this area and this shopping mall? For those goods with prices, styles and numbers, the styles, prices and numbers of the same brand will be different. Therefore, it is very important to sum up the sales experience and make adjustments, and the headquarters should pay special attention to this problem.

5. Product strategy with large quantity and small area. Customers can be selective and rarely stock up. Of course, the premise is that your design strength is strong enough.

6. The so-called limited edition, commemorative edition, themed and serialized products are all good, mainly to make the customer feel that they can meet his needs. For example, gifts need to reflect his dignity, ocean summer can highlight his sunshine and relaxation, and evening dress series makes her look like a lady.

Third, show

1, the merchandise display should be updated regularly and kept fresh, even if no customers enter the store for several days. For example, a brand's "one day to hang, two days to put, three days to shop", some once a week or two, not only gives customers a sense of freshness, but also exercises employees' collocation ability, and at the same time the store will not feel "stagnant"; Ornaments should be folded regularly, even if no customers touch them. Straight clothes attract customers more than soft ones. Pendants should not be hung separately or more than 3 pieces in the same paragraph.

2. Theme display will make goods look more dynamic, such as ocean series and summer series. Coordination is very important, but remember that the protagonist must be a commodity; It is ok to promote image models, best-selling models and slow-selling models through display, but you have to understand what you are doing.

Fourth, personnel.

1. Pay attention to the improvement of the comprehensive quality of all members. Mature brands require shopping guides to talk to customers, especially high-end brands and commodities, stocks, real estate, cars, parenting, perfumes, watches and other knowledge related to the life chain of target customers must know a little. Mature brands require all shopping guides to be trained as store managers, who are coaches, and shop assistants to be trained as store managers instead of housewives. Shop assistants of mature brands are familiar with customers' lifestyles and various nodes. As the advertising slogan says, "We are all gentlemen and ladies, and we serve all gentlemen and ladies", since we have entered the sales industry, we should stand on the same line with your customers.

2. The clerk is the greatest wealth of the store, and the manager should strive for the support of the headquarters (welfare, training, convenience, etc. ), and everything is just to sell services, all sales are done through the hands of shopping guides. Be good at discovering, cultivating and retaining shopping guides.

3. Pay attention to keep all employees fighting spirit and appeal. That heartfelt smile and willingness to serve can't be expressed in words, but customers can really feel it. The store manager should set an example and start from himself.

4. Pay attention to cultivating learning sales team. The head office trains the store manager, the store manager trains the clerk, and the clerk learns from each other. Store managers exchange training with store managers of other brands, recommend service/sales books and websites, and visit sales experiences and exhibitions of other brands and stores. , and regularly carry out internal and external excellent experience through the store affairs meeting. We should promote each other, * * * learn and grow together, instead of suspicion and demolition. Remember that the integral is not zero.

5. Establish a good sales process so that everyone in your store has something to do. In addition to the reception and sales time of customers, use processes to plan their work, such as hygiene, display, try-on, customer observation, customer telephone call back, product maintenance, sales report analysis, product/competing products/industry knowledge learning, etc. Think of the sad scenes where the deserted shopkeepers are chatting, their eyes are dull and their expressions are numb. Few customers come in and run out in fear when they see you like this. God, even if your income is not much, you are still wasting your life in such a boring way. KFC's bathroom has a standardized flow chart, and the manager can find time to study it.

6. Don't be afraid to conflict with them or make suggestions if the shopping mall is doing something wrong or not in place. What ultimately determines your relationship is the sales volume of the brand, and everything else can be discussed.

Verb (short for verb) environment

1, pay attention to the hygiene of the store, and the cleanliness of the fitting room/special layout/shoes and other details bring positive feelings to customers. Wipe it with your hands every day to see if there are any dust marks. Don't put the bucket and broom in the fitting room. Don't put cartons and plastic bags in the business premises, and don't leave food, drinks and personal belongings in the store.

2. When you try on the clothes on the model for the customer, you should wrap the model with cloth, which is a respect for the customer and the model and also reflects the professionalism of the brand.

Pull a temporary seal at the door when the new goods are put on the shelves for tally, which will not make customers worry about the cartons and plastic bags in the store, but also show your professionalism.

4, lighting, air conditioning, background music, many things may be related to the mall, which will delay a little time, but in order not to affect sales, the store manager must solve these things at the first time, and don't be indifferent because the mall has no time to repair, anyway, there are no customers, and changing lights is too expensive. These are just excuses. When customers originally want to go shopping, they may leave immediately because it is too hot or too noisy.

Intransitive verb service:

1, treat customers as friends and let them trust you. It is more important to promote yourself than to promote products; For example, when a customer comes to the store once, he can accurately call out his first or last name the second time. Memories will make customers relax their vigilance and quickly narrow the distance. Another brand just learned from Sweden: "Hello, I'm _ _ Chen" instead of "Welcome to _ _". Obviously, when customers shout "Xiao Chen, come here for a moment", it is much closer than "Miss, let me have a look at this".

2, infectious greetings, heartfelt smiles, kneeling to help customers try on the details, will give customers a warm, cordial and distinguished feeling; Undoubtedly, commodity appreciation will also help to promote sales;

3. Many shops don't even have water. Mature brands not only provide water to the store and provide free maintenance of goods, but also provide ice water in summer. Customers like to drink coffee, black tea and scented tea. As long as the salesperson registers once, he can enjoy this special treatment when the customer comes again. I wonder how many people have bought drinks for one or two dollars.

4. Service consciousness is more important than sales specialty. Service consciousness and smile can make up for the shortage of specialty, because many customers know better than us, but professional commodity knowledge can't make up for the shortage of service.

5. Leave some time and space for customers, observe words and deeds, and remember that distance produces beauty, neither too close nor too far. If you are too close, customers can't enjoy their own appreciation and selection, and if you are too far away, you can't enjoy your warm service. This "degree" should be summed up through experience, and every clerk should do it.

6. For a brand with a bad location, it is necessary to increase the guidance system, not only to win the support of advertising resources in shopping malls, but also to consider other ways, such as "opening for three times", which can attract customers' attention, improve brand awareness and improve overall morale.

VII. Promotion

1, fishing is not as good as raising fish, so constantly expanding the VIP base is what every brand is doing. There is no shortage of your prospective VIP customers in the market. The key is who did it and to what extent. For example, if a brand implements "333”VIP loyalty programs, after the goods are sold, you will pay a return visit to the usage in three days, reconfirm in three weeks, and remind again in three months. Keeping in touch with customers will keep you from going, and new ones will come back.

2. Strive for some resources from shopping malls, such as DM mailing of VIP materials in shopping malls, shopping mall broadcasting, surrounding POPs, pre-promotion advertising space, and recruitment training for others. These resources don't need to be used in vain. How much can be used is the skill of the store manager. Therefore, for the brand, in addition to the regional manager focusing on building a good relationship with the shopping mall, the store manager must also assume the role of a bridge between the brand and the shopping mall.

3. Increasing the frequency of customers coming to the store can be achieved through regular maintenance of goods, knowledge training, VIP card upgrade, customer birthday gifts, new products listed gifts, seasonal gifts and so on. Prolonging customers' stay in the store can encourage customers to try on more and read more, which may make many customers buy more than one product at a time, provide customers with tea and magazines, and chat with consumers and companions.

4. Sales growth strategy: maintaining customer relationship on weekdays is helpful to store sales at key points. For example, when the sales task can't be completed in the current month, many potential customers who usually shop from future stores may join in. The famous DM sheet is also a big platform for customers, especially foreign customers, to increase their buying opportunities.

In order to promote sales without damaging the brand image, we must separate from the regular-priced stores and set up a special promotion link. It's best to focus on out-of-season goods, non-size goods and previous years, and reduce prices at one time. Don't get entangled in goods and prices with regular price stores, which will easily lead to a situation of "killing each other".

6. Don't sell easily or frequently. It will make your brand value plummet in a short time, which will make you unable to recover for a long time. Even if you are really full, you can only make targeted or regional and phased promotions, and you must keep your word. Sales are limited to seven days, and there shall be no "selling for three days at the request of customers".