2. Line body: formerly known as "black body" or "square head". The font is thick and thick. Character strokes are thick and young, horizontal and vertical. It is often used as a title word, and smaller lines can also be used to arrange text.
3. Regular script: the font that is neatly "handwritten" with a brush. Its fonts and strokes are soft and pleasing to the eye, and it is often used to arrange titles, textbooks, invitations, etc.
4. Body: It is a modification of Song-style strokes. The font is solemn and correct, which is one of the most popular fonts.
5. Decorative style: some fine arts fonts, with many characters. Only suitable for arranging titles, or some short sentences, if used to arrange words, it will affect reading fluency and speed.
-Artistic fonts
What are the ways to choose fonts for poster design? 1, men's product poster
If the promotional items in the poster design are aimed at male customers, then the copy should express the meaning of tenacity, sunshine, strength, stability and atmosphere. Usually designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.
2. Posters of women's products
Posters of women's products, whether in color matching or core image, usually have obvious female traces. Therefore, in order to make the effect uniform, you can choose exquisite and slender. It is suggested that the text color should be consistent with the background color or the core image color, which can not only keep the page tone consistent, but also clearly express the marketing intention.
3. Children's product poster
In posters of children's products, the title text is usually rounded, full of childlike visual effects, and usually thick, so it is very easy to attract the attention of the audience when used as a title.
4. Posters of expensive products
If the advertising products are high-end and expensive, designers can choose slim fonts for the words in the copy, which are beautiful and clean, so as to better show the characteristics of the advertising products.
5. Festival promotional posters.
Festival posters are usually used for specific festivals. In order to stand out from many promotional advertisements, the title of copywriting usually chooses a thicker font to attract consumers' attention. The optimization of font space is basically to adjust the distance between words, so that the distance between fonts is quite uniform, which will appear neat and orderly.
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