1997, the company successfully developed an aged vinegar beverage, which was put into the market in the same year with the registered trademark "Tiandi 1". Since listing, it has been well received by consumers, and the market demand has shown a rapid growth momentum. In September 2002, in order to meet the needs of market sales, Tiandi No.1 officially settled in Jiangmen and established Jiangmen Tiandi No.1 Beverage Co., Ltd. In 2006, Tiandi No.1 was upgraded to a provincial-level enterprise and renamed Guangdong Tiandi No.1 Beverage Co., Ltd., which was formally established on July 12.
Tiandi No.1 takes healthy table drinks as its product positioning and customer service as its orientation. Since the launch of 1997, Tiandi No.1 has successively launched aged vinegar beverage, apple vinegar beverage and apple vinegar beverage packaged in aluminum cans, which has stood the test of market and time and become a brand trusted by consumers. In recent years, in order to continuously meet the needs of consumers, health drinks such as Baicao No.1, Fengchong No.1 and Bama No.1 have been introduced. Market sales and brand reputation are among the best in the national sparkling vinegar beverage industry. After more than ten years of brand precipitation, Tiandi No.1 has successfully transformed from product production to brand management. At the beginning of 20 10, Tiandi No.1 signed the TV series "Family with Children" with five stars, including Song Dandan and Zray, as spokespersons for Tiandi No.1 products, but "What to eat and drink? Nickname of heaven and earth! " Our advertising language is deeply rooted in the hearts of every consumer. 20 1 1 At the beginning of the year, Tiandi No.1 proposed "adding a dish and a fifth dish for health-Tiandi No.1", aiming to make Tiandi No.1 the "fifth standard dish" after fish, meat, vegetables and rice on residents' dining tables.
Tiandi No.1 always adheres to the principle that product quality is the first life of an enterprise, actively fulfills its social responsibilities and constantly provides consumers with high-quality products. The company has passed ISO900 1 quality management system certification and ISO22000:2005 food management system certification. It won the titles and honors of "Guangdong High-tech Enterprise", "Guangdong Famous Trademark" and "Guangdong Food Industry Soft Drink Industry 10 Strong in the Thirty Years of Reform and Opening-up", and won the China Beverage Industry 20 11BEV-Model Growth Brand Award, R&D Creative Award and Advertising Award.
Since its establishment, the company has been positioned as a high-quality beverage manufacturer, focusing on healthy table drinks. For this reason, the company adopted brand management strategy, based on the Guangdong market, radiated the surrounding provinces, intensively cultivated, constantly promoted the concept of healthy dining table, and invested huge manpower and material resources to cultivate the vinegar beverage market, which has built a rapid growth in the past decade. Facing the future, Tiandi No.1 will always focus on "pursuing excellent quality, building a century-old brand and continuously providing customers with high-quality and healthy products", and strive to make Tiandi No.1 a comprehensive healthy beverage provider.