Beauty salon marketing plan: unique skill 1 card opening promotion is the basic promotion method of beauty salons, and it has also become one of the main promotion methods of beauty salons. There are various forms of card opening, including monthly card, season card and annual card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc. Usage: In order to stabilize loyal old customers, beauty salons enjoy certain discounts on the amount of promotional cards for customers during the period of customer care, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products and enjoy various preferential items of beauty salons. Occasionally docking: monthly cards, season cards, annual cards and bonus cards are suitable for beauty salons of any size, while gold cards, silver cards, VIP cards and membership cards are suitable for large beauty clubs, large beauty salons and beauty life houses. Popularity index: ★★★★★★ Trick 2 Discount promotion discount has always been an important means of commercial promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate. Usage: Discount promotion is the most commonly used promotion method in beauty salons. In view of this promotion method, beauty salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects. Special note: When discounting beauty salons, if a business project is a permanent and basic guarantee project of beauty salons, try not to discount, but try to give customers appropriate discounts on development projects or supporting products to promote consumption. Occasionally docking: suitable for any type of beauty salon. Popularity index: ★★★☆ Trick 3 Free trial promotion Free trial promotion is a promotion method launched by beauty salons to attract new customer groups or develop new projects, so that customers can feel consumption first. Usage: Beauty salons gather customers with certain needs and try them out for free in a given time, so that customers can experience the effect of cultivating customers to become the main customers first. Then do the next free trial and enter the next cycle. Occasionally docking: suitable for small and medium-sized beauty salons. Popularity Index: ★★★★★ Trick 4 Consumption Points Promotion Consumption Points is a method adopted by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort. How to use the popularity index: beauty salons set a certain number of points first, and consumers who reach a certain amount will get a certain number of points, so they can get products, gifts, treatment courses and so on. Presented by the beauty salon, you can also participate in other preferential activities. Special note: the amount is not necessarily too high, and you can get a small rebate or a large rebate. Occasionally docking: suitable for any type of beauty salon. Popularity index: ★★★★★★ Trick 5 Promotion frequency Promotion is a change of the most conventional promotion method in beauty salons, which is an incidental promotion after customers consume, so that customers can feel more discounts in beauty salons and stabilize the crowd that will become old customers of beauty salons. How to use it: beauty salons can set that customers can have free items or treatment courses designated by the beauty salon after the first care, and it is free after the first care, and several times is a promotion segment, so as to set it. Occasionally docking: suitable for small and medium-sized beauty salons. Popularity index: ★★★★☆ Trick 6 Activity promotion is a new promotion method in the beauty industry, which can make the sales of beauty salons surge in a short time. Using various holidays, beauty salons can carry out such large-scale promotional activities. Usage: Beauty salons use various festivals to invite some experts and celebrities to promote sales through certain activities. These include: sports friendship promotion, expert promotion, celebrity promotion and tourism promotion. Occasionally docking: suitable for large and medium-sized beauty salons or beauty clubs. Popularity Index: ★★★☆/Article/Entrepreneurship/Mobile Phone Bridge/200908/211.shtml Trick 7 A promotion method adopted by a bonus promotion beauty salon to encourage customers to spend after they buy a product or a product at a certain price. Uses: Beauty salons can send some small gifts to customers, such as eyebrow pencil, silk scarf, handicrafts and so on. You can also carry out lottery promotion, such as setting up a certain period of lottery activities in the store. After each consumption, guests will stimulate consumption through lottery according to the amount after consumption. Occasionally docking: suitable for all kinds of beauty salons. Popularity index: ★★★★★ Trick 8 Send a single promotion beauty salon In order to attract more new customers, expand the business circle and improve the popularity of beauty salons, it is a promotion method to issue beauty salon leaflets and experience sheets. Usage: Beauty salons need to print some leaflets printed with the image of beauty salons, send beauticians to the vicinity of beauty salons and fixed points in beauty business districts, or send leaflets to customers' mailboxes in residential buildings in business districts, so as to promote beauty salons and promote customers' consumption. Special note: Free trial items in general beauty salons can be printed on the distribution list, which can stimulate customers' desire for trial consumption and urge customers to come to the door for more consultation and service needs. Occasionally docking: small and medium-sized beauty salons, suitable for large beauty salons during their opening. Popularity index: ★★★★★ Trick 9 Manpower promotion is a beauty salon designed to meet people's emotional needs, which can impress consumers and establish a long-term and stable customer base in beauty salons. Usage: beauty salons carry out promotional activities such as: anniversary reception, greeting promotion (customers send greetings by computer or mobile phone on holidays), customer file holiday greetings (customers' birthdays), etc. Let customers feel the care of beauty salons and close the distance between beauty salons and customers. Occasionally docking: according to the actual situation of beauty salon management, choose human feelings to promote various hairstyles. Popularity index: ★★★★★★ Trick 10 Membership promotion is a marketing model that attracts and cultivates loyal consumers in the form of clubs and gradually establishes a customer database, thus bringing long-term stable income to beauty salons. Usage: there are two forms of membership system: one is to sell membership cards, and customers can become long-term members of beauty salons after paying a certain membership fee, and fully enjoy various membership benefits and services; The other is to give away a membership card. After customers spend a certain amount of money in a certain period of time, they can get a membership card and get membership. Occasionally docking: membership cards are generally suitable for beauty salons with certain operating strength and scale, and are generally suitable for large and medium-sized brands to join chain stores, beauty life houses, beauty concept stores or flagship stores. Popularity index: ★★★★☆.