First, the store location: do not choose expensive, only choose the right one. Of course, in addition, in the location of stores, we should also use professional tools for comprehensive analysis and obey the long-term development strategy of health centers.
Second, the core technology: differentiated marketing, striving for the first place. Different from the daily chemical line, the health pavilion sells technical and beauty project services. Without excellent technology and excellent products, it is like missing a leg, and it is doomed to go far.
Third, service: standardize operation and serve wholeheartedly. The success of the health pavilion depends on the standardized operation process and management training that keeps pace with the times, so that professional service and standardized service become the code of conduct for all employees and ensure the high quality of health pavilion services.
Fourth, means of communication: broaden channels and combine to win. After years of operation, the health center still believes that word-of-mouth communication is still the top priority of health center publicity. To form word-of-mouth communication, we must first win the hearts of customers by quality and service. Only when customers are satisfied will they actively introduce them to others, forming a word-of-mouth effect.
V. Store management: Focus on the overall situation and start with the details. Store management is no small matter. When customers come to the health care center to receive services, they should be given a warm feeling of home. A worn-out paper cup and a tiny dust will cause customers' unhappiness, thus affecting the final satisfaction.
6. Customer management: broaden the source of customers and create loyalty. Health centers believe that customers are the life of health centers. Having a long-term and stable customer base is the basic condition for the sustainable development of health centers. Health pavilion, on the one hand, broaden the source of tourists and attract new customers to join; On the one hand, we should maintain old customers and create customer loyalty. With the support of more and more loyal customers, the health pavilion can continue to develop.
Seven, promotional activities: it is really profitable, both old and new. In the terminal, promotion is the best advertisement. Health centers are no exception. However, after years of promotion, consumers already have a strong "promotion survey" ability. So promotion must be really profitable.