Your friend's shop is called "THE TEMPLE OF JIALAN Yisheng Pavilion", which can be interpreted as "Canaan" by THE TEMPLE OF JIALAN, thus giving THE TEMPLE OF JIALAN a good core. There is a story in the Bible about people looking for the land of Canaan, which represents happiness. You can use this story to make a fuss.
In terms of publicity, we can grasp that consumers can not only get physical relaxation, but also get spiritual leisure in "THE TEMPLE OF JIALAN Yisheng Pavilion" to design advertising language and achieve the effect of prolonging life.
By the way, I have been working a lot recently, so I answered late. I am also a planner and have done this kind of work. I hope this little suggestion will help you a little.