However, people's living conditions today are much better than before, and they will pay more and more attention to health care. So many people realize that health care products are of great benefit to people. Health products are not only suitable for the elderly, but also gradually accepted by the general public.
Now there are many well-known health care products on the market, such as Tomson Bianjian, melatonin and so on. However, in the real aerobics world, a "godfather"-style figure has made health preservation flourish before this.
Wu Bingxin was born in Shandong on June 1938. Wu Bingxin is the youngest child in the family. His family was poor when he was a child. He lost his father when he was five years old. A year later, his mother died of grief. They have eight brothers and sisters, but in the end, as long as he and his big brother survive.
Of course, the two of them are left, but life is still very hard, and even eating is a problem. But fortunately, eldest brother is very kind to him, and I hope he can study hard. When Wu Bingxin was 1 1 years old, it was very difficult to go to primary school. Wu Bingxin also cherished the opportunity to study, so he studied hard and completed the six-year primary school curriculum in just four years.
However, after Wu Bingxin graduated from primary school, there was really no money at home for him to continue his studies. Wu Bingxin didn't want his eldest brother to work so hard, and I wanted to share some for him, so he had to drop out of school.
1954, when primary cooperatives were generally established in China. /kloc-When he was 0/6 years old, Wu Bingxin decided to seize this opportunity, and his talent in mathematics was also displayed. People are also very optimistic about him. Wu Bingxin successfully became the accountant of the primary cooperative in the village, and a few years later became the chief accountant of more than 10 senior cooperatives.
Later, in order to help establish Baotou Steel, Wu Bingxin went to Baotou Mining Bureau, became a full-time employee, and was promoted to sales minister.
1978, the period of reform and opening up. Wu Bingxin doesn't want to continue his old job. He wants to do business and change his lifestyle. But at this time, there was something wrong with his body, serious problems with his liver, and even life-threatening.
The illness only strengthened Wu Bingxin's determination to do business, so he quit his previous job and started a business.
Wu Bingxin started by selling bean sprouts, and later contracted a pastry factory, which did a good job. By 1989, the development zone fever began to rise all over the country, and many people went to the development zone to do business.
Wu Bingxin and his son Wu Siwei went to the newly-built development zone in Anhui. They registered the company together, but they didn't know exactly what to sell. At this time, Wu Bingxin was 5 1 year old.
Occasionally, they learned that the "only 1" oral liquid of Shanghai Jiaotong University was amazing, but the sales were not smooth. Wu Bing discussed many health products during his illness, and he understood this. He felt that this was an opportunity, so he took the initiative to contact and cooperate with them and began to promote the marketing of oral liquid. Since then, his road to entrepreneurship has officially begun.
Wu Bingxin's previous experience came in handy. His marketing strategy is very effective and the company's income is very good. 1992, Wu Bingxin set up 15 sales company in China and moved the company to Nanjing.
Mainly sells "only 1" oral liquid, and also sells some medical devices. It makes people feel that the effect is obvious and it is very popular with the masses. The company's annual sales once exceeded150,000 yuan.
1994, Wu Bingxin registered three companies, mainly selling health care products, named Zhu San oral liquid. Zhu San registered sales of 654.38+250 million yuan that year.
A year later, the sales volume has increased to more than 3 billion, and the team of the third factory has also increased from dozens to 654.38+0.5 million and 654.38+0.996. The sales of the three factories have reached 8 billion yuan, and there are more than 600 branches in China.
Wu Bingxin wanted to keep the enterprise going, so he began to stop the nationwide acquisition. In less than half a year, Wu Bingxin bought 17 medicinal materials companies and bought nearly half of the shares of more than a dozen enterprises. My son Wu Siwei registered Beijing Lute Qin Co., Ltd. in Beijing, and wanted to open up a new world of his career.
In this way, under the leadership of Wu Bingxin, the sales of the three factories increased rapidly. Wu Bingxin earned 8 billion yuan in just three years. During these three years, three strains had accidents. Some people fell down after taking three strains, but Wu Bingxin didn't take it seriously. He thought it might be something else, so he didn't think much.
But it didn't last long. Three strains had an accident, and an old man in Changde died after taking three oral liquids. At that time, everyone thought it was the third factory, and all the sharpness pointed to the third factory. In the end, the court ruled that the third factory lost the case and compensated the family members for about 300,000 yuan.
Later, this matter was changed. After investigation, it is proved that the old man did not die because he took three strains. However, many people are reluctant to buy Sanwei oral liquid because of Changde incident. After all, the price of health care products is not low.
People buy health care products in the hope of getting better and better, and when this happens, no one wants to buy the same health care products again, because they are afraid of accidents.
The sales of the three strains were greatly affected. At that time, the three strains had a great popularity in the whole country, and more and more people knew it. The Ministry of Health also issued a red-headed document, asking the three strains to stop production and rectify.
The sales of the third factory began to plummet, from the highest 700 million yuan at that time to 65.438+million yuan. Many factories in Zhu San Oral Liquid can only stop production, so they have to stop layoffs. In the end, the company only has 1 10,000 employees.
Since then, three kinds of oral liquids have entered the dormant period. After that, Shi Yuzhu returned to the health care products market and made melatonin very popular, which won the support of the broad masses of the people. People around also advised Wu Bingxin to continue medical care and get up from where he fell, but Wu Bingxin wanted to concentrate on medicine, stabilize and develop cosmetics and health care products.
Wu Bingxin stopped large-scale enterprise integration and set up three pharmaceutical groups. Wu Bingxin officially announced at the sales seminar of Zhu San Pharmaceutical Group that Zhu San has entered a new stage.
He also invited senior people from the previous company and specially invited senior staff for the pharmaceutical group. In his view, the aerobics industry once bid farewell to the "profiteering period", so his main business turned to cosmetics and Chinese medicine products.
In this way, three eco-beauty groups were established in Wu Bingxin in 2000. Wu Bingxin, who has re-entered the public eye, has become more and more secure. This change is both an opportunity and a challenge for him, and it is also a new beginning.