Directory:
First, make a plan
2. Health restaurants have unlimited business opportunities. Market research and research
4. Facing the consumption channels and people
V.3 Category VI food. Store location
7. Advantages of porridge shop:
Eight. manning
Nine. Financial Budget X. Economic Benefit Budget
XI。 Concluding remarks
order
Several problems about people's eating and drinking: Beijing Municipal Commission of Commerce conducted a survey on more than/kloc-0,000 urban families. The results show that only 1/3 of the respondents do not eat breakfast or eat breakfast at home, and two-thirds often eat breakfast outside, among which 70% are dissatisfied with the breakfast market. On the other hand, Beijing has a large floating population, and many white-collar workers have formed huge guerrillas who eat out. Everyone wants to greet the new day with good health. You must have a healthy diet at this time. Many people fight guerrilla warfare outside for lunch and even dinner. A miscellaneous diet will at least bury many hidden dangers of physical diseases for a long time. Such as gastropathy, intestinal diseases, hepatitis and cardiovascular diseases.
1. 1 breakfast:.
The busy living environment makes people ignore the importance of breakfast. Breakfast sold outside now usually gives up nutrition to please the taste. Nutritional breakfast is the number one enemy of health, and the first meal in the morning is also the most critical meal for nutritional intake. Balanced nutrition can supplement physical strength and bring vitality to the day. Having a full breakfast and eating healthily can ensure the energy needed for physical and mental activities. Because of the nature of work, urbanites are often busy or have no time to eat breakfast. The feeling of fasting makes people feel lifeless, and the brain works slowly, which will also affect the stomach and intestines, resulting in decreased immunity. Therefore, it is rich in nutrients, high molecular carbohydrates and dietary fiber. The unique water-soluble fiber β -glucan prolongs the digestion time of carbohydrates, which not only provides energy continuously and stably, but also brings abundant energy all day.
1.2. At present, there are many factors that are not conducive to human health in breakfast.
According to the eating habits of Beijingers, in the past, the breakfast in old Beijing was mainly fried dough sticks, fried liver, soybean milk, bean brain, rice, millet porridge, steamed buns and so on. Soymilk, bean brain, rice, millet porridge, steamed stuffed bun, etc. They are all good breakfasts, but there are great problems in production quality and hygiene. Besides, fried dough sticks with high fat and cholesterol are worse than fried liver.
Eat a nutritious breakfast and get rid of the bane that hinders health. A nutritious and healthy breakfast should have enough carbohydrates, dietary fiber and protein, so how to carefully select a nutritious, fast, delicious and convenient breakfast has become the focus of attention in the catering industry today.
At present, there are hundreds of practical porridge maps that can be used for reference and selection. For example, at present, the most famous ten-meter porridge in Beijing, whether it is for the three highs of the elderly or for the health care of other people, has a good effect of disease prevention and conditioning. Healthy breakfast porridge undoubtedly meets people's needs. This strong demand has also brought huge business opportunities.
2. 1. Lunch: Generally speaking, people absorb one-third of the daily nutrition sources in lunch.
Modern people's health concept also has more innovative management concepts than before. For health, it is no longer just a passive treatment, and modern people have a more positive attitude. How to actively resist and prevent diseases while keeping the body and mind in the best condition is a positive attitude to effectively manage health. Used for daily food collocation. Healthy diet is the source of successful life! Health adds color to your life; Diet makes your health more perfect.
2. Great business opportunities for holding healthy restaurants.
Of course, "selling point" is very important. Although many people know the series of products with China traditional food as the main product, they are not well managed. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good economic benefits have been achieved.
For example, breakfast "porridge", whether it is hot summer or cold winter, whether it is spring with a hundred flowers or autumn with a bumper harvest, is the first choice for people with poor appetite and sub-health status. Opening a porridge shop can completely cater to modern people's trend of paying attention to health, with low cost and stable return.
.
Recently, a porridge culture and healthy catering culture have spread all over Beijing. Running a healthy restaurant has become a upstart in the catering industry. Therefore, operating healthy catering around the clock will bring more economic benefits and huge business opportunities.
Three. Market research and research
1. At present, Beijing residents have a certain understanding of healthy meals, which has changed the normal state of big fish and big meat and greasy dishes in the past and started to choose healthy meals with more nutritional value.
2. If we introduce a green ring diet that integrates dietotherapy, health care, beauty and longevity, then both the profit space and the space people need are relatively more promising.
3. Holding a health pavilion has five characteristics:
1, the public benefits; 2, rich in nutrition and easy to absorb; 3. Sustainable consumption; 4. Xian Yi, young and old; Diners can shorten the consumption time. It should be based on: not only the beauty of color and fragrance, but also the focus of publicity should be health! The concept of eating when you are full has long been out of date. Its positive significance lies in helping people to improve their quality of life and restore their healthy bodies, and to work and study easily and happily. At the same time, it can also meet people's health needs and let consumers get value and satisfaction from it.
As for the management characteristics, we oppose the traditional thinking of porridge shop. We should have the courage to abandon the products that are not well done, and we would rather have quality than quantity. As for porridge, we only need to design 10 kinds of absolute fist porridge, one of which is the main product. In addition, it is suggested to pay more attention to some porridge dishes that are easy to digest. This is also to prevent possible business risks. Even if the porridge variety really fails, you can make up for the loss of porridge in other health dishes because you have worked hard.
4. Facing the consumption channels and people
This is an industry with a wide range of consumption channels.
1. Ordinary consumers, focusing on: infants, students, the elderly, pregnant women, patients and sub-healthy people.
2. Main benefits: nutrition, hygiene, good taste and health care. This is a very Chinese fast food form.
3. Business premises: residential areas, hospitals, sanatoriums, apartments for the elderly, parks, commercial areas, etc. Can form breakfast, lunch, dinner: nutritious staple food, economical and practical.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective. Keep healthy, save time and effort, and make consumers feel more reasonable when spending.
At the same time, promoting the health food functions and characteristics of various foods in restaurants can increase the health knowledge of restaurants. While enjoying the diet, it also makes diners improve and strengthen their health awareness. While eating healthily, they also realize the importance of health food to human body.
V.3 Dietary categories
1. 1. breakfast porridge variety
The main products are (1) miscellaneous grains porridge (2) bean porridge (3), miscellaneous grains porridge (4), meat porridge (5), flower porridge (6), vegetable porridge (7), fish porridge (8), fruit porridge (9) and medicinal porridge.
The staple foods of supporting products are: made of various coarse grains.
(1) Cake (2) Cake (3) Other
Advantages: many varieties, wide adaptability, high selectivity, cheap raw materials, easy procurement, short process flow, no need for special technology, easy production, good sales and no off-season.
Disadvantages: Because there are many ingredients, the purchase is a bit complicated, but the porridge spectrum can be classified, summarized and concentrated according to the common sub-health status of the general population.
1.2. Try to squeeze out breakfast side dishes that people often eat, pickle pickles, and try to match refreshing side dishes with various vegetables and bean products reasonably and healthily.
1.3 At the same time, according to the characteristics that young people like to eat meat, some local snacks are provided:
Xiang, Tianjin steamed stuffed bun, sesame seed cake, rose bee cake, Chinese hamburger, pumpkin pie, etc. .....
There are many local snacks, which can be made according to local conditions. It is suggested that the North-South snacks be cross-linked, which will be more attractive.
2. Lunch category
In order to cater to the idea that people pay more and more attention to healthy eating, fast food escorts healthy eating.
For example, it includes fried celery with pot stickers, fried broccoli with beef, crispy eggs with meat sauce, roasted four dishes, seafood, eggplant with bean curd and minced meat, hundreds of kinds of stir-fried dishes with reasonable nutrition and so on.
; Lunch brings you full and healthy physical and mental enjoyment.
3. Dinner is mainly healthy soup such as fish ball soup, plus coarse grain snacks and healthy tea.
Soup is the mother of freshness, and freshness is the source of taste. Soup is not only a delicious food, but also a good product for people to get rid of diseases and keep healthy.
Give full play to the role of tea in developing intelligence, preventing aging, improving immune function, improving intestinal bacterial structure, deodorizing and detoxifying, etc.
Six store locations
& lt healthy restaurant > complete
1. The location is densely populated and has a large flow of people. The initial area is about 50 square meters. The theme of decoration style is to return to nature. The decoration is simple and simple. It will grow and develop according to the business situation in the future.
2. Room service: nutrition porridge porridge for breakfast is boiled in a large pot, and the ingredients are packaged separately and prepared in a small pot. Professional delivery team. Main targets: hospitalized patients, elderly people with mobility difficulties, schools and families. Door-to-door gift menu (with health lunch introduction and symptomatic effect) and telephone order.
3. Establish your own website, conduct online publicity, order, join and expand sales channels.
7. Advantages of health-care restaurants:
Ordinary families, especially employees, are afraid of trouble because of the short time, and the time-consuming breakfast is also monotonous.
What's more, ordinary people don't know how to keep healthy in diet. Even if there is, it is really helpless in purchasing. They don't buy much, they are not easy to purchase, they are easy to waste and unprofessional.
1. Hire the support of medical and nutrition experts.
2. The public and excellent varieties are supplied at the same time, with wide application range, strong pertinence, time saving, low cost and good effect, which can completely achieve the effects of dietotherapy, health care, beauty and longevity.
3. Professional, easy to purchase, complete ingredients, low price and no waste.
Eight staff members
Manager 1 name (single store), depending on the size of the store, you can be a chef, cashier, waiter, buyer and so on. But it must be equipped with experienced and responsible nutritionists.
financial budget
Hypothesis: breakfast porridge
1. Venue: 30-50 square meters. The rent is 2000-2500 yuan/month. At the same time, it depends on the location chosen. However, in order to ensure the durability of the business premises, the store rent is generally paid in advance for three months after the first opening. In the case that the development trend is ok and the property in the location is stable, it is necessary to formulate formal housing and shop lease contract procedures.
2. Necessary restaurant equipment information fee: including basic equipment, working capital, certificates, photos, fees, taxes, etc. Business license, tax registration and some other management fees. The scale of capital investment can be determined according to the size.
X. Economic benefit budget
For example:
1.30-50 square meters storefront: the daily flow (turnover) is 2,000 yuan, the initial gross profit margin is 50%, and it is 30,000 yuan per month. Annual gross profit is 360,000 yuan. If you invest 50,000 yuan, you can recover your investment in three months. In the second year, with the expansion of influence, orders and turnover will increase by 15%, and the profit should reach 40,000 yuan/year. If you do well, you
2. 100 square meter store: the daily flow (turnover) is 4,000 yuan, with a gross profit rate of 50%, 60,000 yuan per month and an annual gross profit of 720,000 yuan. The investment can be recovered within two months. In the second year, with the expansion of influence, orders and turnover will increase by 15%, and the profit should reach 228,000/year. If it is done well, it can be doubled.
3. Social benefits can solve the employment problem of some laid-off workers.
XI。 Concluding remarks
Bread is the pillar of life. This shows the importance of food.
In recent years, health food therapy has become a fashion. Many big cities have large health-care restaurants, and their business is booming. Opening a "hygienic, healthy and nutritious" health care product store has become the first choice for entrepreneurs.
Health restaurant+music restaurant pays attention to nutrition and emotional appeal. The decoration style of the health pavilion is simple, cultural, deep and connotative, which is more suitable for people who are quiet by nature and don't want to get quick success.
Now mankind is facing a serious dietary imbalance, and a large number of junk food is flooding the market. Obesity, hypertension, heart disease, diabetes and other "fashionable diseases" are rapidly devouring the health of modern people.
Everyone is eager for health, and anti-aging and health care are popular, which completely caters to the market demand. With the improvement of living standards, modern people who are tired of eating big fish and big meat pursue nutrition, nature, health, original flavor, refreshing and delicious in their diet, which has the functions of hangover, digestion, detoxification and nourishing.